Produce For Better Health Foundation

Organization Overview

Produce For Better Health Foundation is located in Brentwood, MO. The organization was established in 1992. According to its NTEE Classification (K40) the organization is classified as: Nutrition, under the broad grouping of Food, Agriculture & Nutrition and related organizations. As of 12/2022, Produce For Better Health Foundation employed 7 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Produce For Better Health Foundation is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 12/2022, Produce For Better Health Foundation generated $1.7m in total revenue. The organization has seen a slow decline revenue. Over the past 8 years, revenues have fallen by an average of (2.4%) each year. All expenses for the organization totaled $3.3m during the year ending 12/2022. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

PRODUCE FOR BETTER HEALTH FOUNDATION'S MISSION IS TO MOTIVATE PEOPLE TO EAT MORE FRUITS AND VEGETABLES TO IMPROVE PUBLIC HEALTH. PBH'S ROLE IS TO INFLUENCE PARTNERS, INDUSTRY, CONSUMER INFLUENCERS AND THOUGHT LEADERS AS ADVOCATES FOR FRUITS AND VEGETABLES AND THE HAVE A PLANT MOVEMENT THROUGH A COMPREHENSIVE MARKETING, COMMUNICATIONS, AND EDUCATION EFFORT.

Describe the Organization's Program Activity:

Part 3 - Line 4a

COMMUNICATIONS/EDUCATION: PBH UTILIZES WEBSITES, SOCIAL MEDIA CHANNELS, OTHER MEDIA, HEALTH INFLUENCERS, AND EDUCATORS TO PROVIDE A VARIETY OF FRUIT AND VEGETABLE INFORMATION TO CONSUMERS TO INCREASE PUBLIC AWARENESS OF THE HAVE A PLANT MOVEMENT MESSAGE AND TO PROMOTE INCREASED FRUIT AND VEGETABLE CONSUMPTION.


RESEARCH: PBH HELPS INDUSTRY, CONSUMER INFLUENCERS, AND THOUGHT LEADERS BETTER UNDERSTAND CONSUMER ATTITUDES AND BEHAVIORS RELATED TO FRUIT AND VEGETABLES THROUGH CONDUCTING, MONITORING, AND/OR SUMMARIZING RESEARCH.


ANNUAL INDUSTRY CONFERENCE AND INFLUENCER EVENTS


MARKETING: PBH LEVERAGES EXTERNAL RESOURCES TO PROMOTE FRUITS AND VEGETABLES BY WORKING WITH THE FRUIT AND VEGETABLE INDUSTRY, SUPERMARKETS, AND FOODSERVICE ORGANIZATIONS TO HELP THEM PROMOTE FRUITS AND VEGETABLES AND THE HAVE A PLANT MOVEMENT. THE ANNUAL PBH CONFERENCE UPDATES, ENERGIZES, AND RECOGNIZES THOSE WHO ARE WORKING THE HARDEST TO SUPPORT THE MESSAGE OF INCREASING FRUIT AND VEGETABLE CONSUMPTION.


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Board, Officers & Key Employees

Name (title)Compensation
Carrieann Arias - Naturipe Farms Ll
Chair
$0
Matt Middleton - Ventura Foods
Immediate Past Chair
$0
Desiree Olivero - Wakefern Corporat
Vice Chair
$0
Jason Osborn - The Wonderful Co
Secretary/treasurer
$0
Wendy Reinhardt Kapsak
President & CEO
$713,043
Katie Calligaro
Marketing & Communications Manager
$132,537

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $39,485
All other contributions, gifts, grants, and similar amounts not included above$1,533,766
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$1,573,251
Total Program Service Revenue$19,402
Investment income $57,239
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $1,651,817

Grants Awarded

Over the last fiscal year, Produce For Better Health Foundation has awarded $36,629 in support to 3 organizations.

Grant RecipientAmount

UNIVERSITY OF WISCONSIN

PURPOSE: RESEARCH

$15,000

HAVARD SCHOOL OF PUBLIC HEALTH

PURPOSE: RESEARCH

$14,999

APPALACHIAN STATE UNIVERSITY

PURPOSE: RESEARCH

$6,630
View Grant Profile

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