Central Missouri Lake Of The Ozarks Golf Council Inc

INCREASE THE AWARENESS AND DEMAND FOR THE LAKE OF THE OZARKS AS A GOLFING DESTINATION, INCREASE THE NUMBER OF GOLFERS WHO VISIT THE LAKE OF THE OZARKS AS WELL AS THE NUMBER OF ROUNDS PLAYED, INCREASE TOTAL TRAVEL SPENDING BY GOLFERS WHO VISIT THE LAKE OF THE OZARKS AND IMPROVE THE QUALITY OF SERVICE OFFERED TO THEM THROUGH MARKETING AND ADVERTISING EFFORTS.

LAKE OF THE OZARK GOLF GUIDE - THIS PRODUCT IS A PROFESSIONAL BROCHURE WHICH IS OUR MAJOR FULFILLMENT PIECE, TARGETING POTENTIAL GOLF TRAVELERS IN (PRIMARILY) NEARBY MIDWESTERN STATES AND MISSOURI'S TWO MAJOR METRO AREAS. FOR 2022, WE PRINTED 30,000 COPIES OF THE FOUR-COLOR, BROCHURE. IT FEATURED PHOTOS OF GOLF COURSES, RESORTS, LAKE SCENERY AND LAKE RECREATION/ACTIVITIES. IN ADDITION, THE BROCHURE INCLUDED A DESCRIPTIVE OVERVIEW OF EACH OF THE 13 AREA GOLF COURSES. ANOTHER PAGE OF PHOTOS AND EDITORIAL WAS DEDICATED TO EACH LODGING FACILITY THAT IS A MEMBER OF THE GOLF COUNCIL. BECAUSE THE GOLF-A-ROUND PACKAGE PROGRAM HAS PROVEN TO BE AN EFFECTIVE MARKETING TOOL FOR THE LAKE OF THE OZARKS, THE PROGRAM WILL BE DETAILED IN THE BROCHURE (GOLF GUIDE). IN ADDITION TO PROMOTING THE GOLF COUNCIL'S TOLL-FREE NUMBER, 1-800-490-VISIT, AND OUR WEBSITE, WWW.GOLFINGMISSOURI.COM, IN OUR GOLF GUIDE, WE ALSO PROMOTE THE LAKE OF THE OZARKS CONVENTION & VISITORS BUREAU'S TOLL-FREE NUMBER, 1-800-FUN-LAKE, AS WELL AS THEIR WEBSITE, WWW.FUNLAKE.COM.20,000 GOLF GUIDES ARE DISTRIBUTED ANNUALLY FROM THE GOLF COUNCIL'S MAILING LIST THAT IS MADE UP OF THOSE PEOPLE REQUESTING INFORMATION OVER OUR TOLL-FREE NUMBER, OUR WEBSITE AND THOSE ATTENDING GOLF SHOWS AND VISITING OUR BOOTH. APPROXIMATELY 5,000 GOLF GUIDES ARE HANDED OUT AT GOLF SHOWS AND 5,000 THROUGH OUR STATE'S INFORMATION CENTERS AND DISTRIBUTED THROUGH OUR DIRECT MAIL CAMPAIGNS.

SOCIAL MEDIA MARKETING - THE LAKE OF THE OZARKS GOLF COUNCIL UTILIZES SOCIAL MEDIA MARKETING TO TARGET GOLFERS IN OUR KEY GEOGRAPHIC AREAS TO PROMOTE GOLF TRAIL GETAWAY PACKAGES (STAY AND PLAY PACKAGES) AT THE LAKE OF THE OZARKS. IN ADDITION TO TARGETING OUR DRIVE-TO MARKETS FOR GOLF PACKAGE ADS, WE ALSO PROMOTE BOOKING TEE TIMES ONLINE THROUGH SOCIAL MEDIA MARKETING CAMPAIGNS TO GOLFERS IN THE CENTRAL MISSOURI AREA THAT WOULD FALL UNDER THE "DAY-TRIPPER" CATEGORY. THE DETAILED SUMMARY REPORTS WE RECEIVE FROM THESE EFFORTS TELL US THAT OUR STRATEGIES WORK FOR CREATING BRAND AWARENESS FOR THE LAKE OF THE OZARKS GOLF TRAIL AND THE LAKE OF THE OZARKS AREA AS A WHOLE.

GOLF TRADE SHOWS - THE LAKE OF THE OZARKS GOLF COUNCIL EXHIBITS AT FOUR GOLF SHOWS EACH YEAR. IN ADDITION TO KANSAS CITY AND ST. LOUIS - WHICH OBVIOUSLY ARE PRIME POINTS OF ORIGINATION FOR GOLFERS COMING TO THE LAKE - THE OTHER SHOWS ARE IN SURROUNDING STATES PRIMARILY TO THE NORTH OF MISSOURI. THEY WILL BE IN STATES WHERE THE WARM-WEATHER GOLF SEASON IS SHORTER THAN MISSOURI'S WHICH MAKES THE LAKE AN APPEALING DESTINATION FOR GOLFERS FROM THESE AREAS. INFORMATION FROM INDIVIDUAL GOLF COUNCIL MEMBERS WHO TRACK THEIR CUSTOMERS' ORIGINS, AS WELL AS FROM OUR OWN INQUIRY DATABASE, CONFIRM THAT THIS TARGET GEOGRAPHICAL MARKET IS THE AREA FROM WHICH WE HAVE THE STRONGEST LIKELIHOOD OF ATTRACTING NEW GOLFERS. STATISTICS FROM THE SHOW SPONSORS INDICATE THAT THE SHOW ATTENDEES ARE PRECISELY THE DEMOGRAPHIC GROUP THAT WE HOPE TO REACH BY PARTICIPATING IN THE FIVE SHOWS. THE SHOWS ARE IN ST. LOUIS, KANSAS CITY, CHICAGO, AND OMAHA. FIVE GOLF SHOWS WERE ATTENDED WHERE APPROXIMATELY 100,000 VISITORS HAD THE OPPORTUNITY TO VISIT THE LAKE OF THE OZARKS SHOW BOOTH. 5,000 LAKE OF THE OZARK GOLF GUIDES WERE DISTRIBUTED WHILE ATTENDING THESE SHOWS, AS WELL AS 5,000 LAKE OF THE OZARKS VISITOR GUIDES.