American Marketing Association Inc
- Assets
- $9.7m
- Revenue
- $15.2m
- Investments
- $0.0
- Employees
- 79
- Location
- Chicago, IL
- Founding
- 07/1992
- Data as of
- 06/2020
- EIN
- 36-2130315
Organization Overview
American Marketing Association Inc is located in Chicago, IL. The organization was established in 1992. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2021, American Marketing Association Inc employed 79 individuals. This organization is a parent organization of an affiliated group for tax-exemption purposes. American Marketing Association Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 06/2020, American Marketing Association Inc generated $15.2m in total revenue. The organization has seen a slow decline revenue. Over the past 6 years, revenues have fallen by an average of (2.6%) each year. All expenses for the organization totaled $14.0m during the year ending 06/2020. As we would expect to see with falling revenues, expenses have declined by (5.7%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.
Since 2016, American Marketing Association Inc has awarded 30 individual grants totaling $651,778. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2020
Describe the Organization's Mission:
Part 3 - Line 1
THE AMA STRIVES TO BE THE MOST RELEVANT FORCE AND VOICE SHAPING MARKETING AROUND THE WORLD.
Describe the Organization's Program Activity:
Part 3 - Line 4a
GROWTH:INCLUDES DELIVERY OF AND SUPPORT FOR SERVICES IN CONNECTION WITH OVER 250,000 INDIVIDUAL MARKETERS WHO WORK, TEACH OR STUDY IN THE FIELD OF MARKETING. THE PROGRAM PROVIDES MARKETERS WITH ACCESS TO CONTINUED EDUCATION, NETWORKING, FINANCIAL AID, INDIVIDUAL AND ORGANIZATIONAL GOAL PLANNING.
PROFESSIONAL DEVELOPMENT:THE AMA HAS MANY PROFESSIONAL DEVELOPMENT RESOURCES OFFERED TO THE MARKETING COMMUNITY, INCLUDING CONFERENCES, VIRTUAL TRAININGS, CERTIFICATION PROGRAMS, SKILLS ASSESSMENTS, AND OTHER PROFESSIONAL DEVELOPMENT CONTENT.
ALLIANCES: AMA ALLIANCES MANAGES PARTNERSHIPS WITH OVER 100 BUSINESSES AND CORPORATIONS EACH YEAR THAT EITHER PROVIDE VALUABLE SERVICES TO MEMBERS OF THE AMA COMMUNITY AND/OR ACT AS SPONSORS FOR EVENTS AND TRAINING, WHICH SUBSIDIZES THE REGISTRATION FEES FOR ATTENDEES. THE SERVICES PROVIDED BY OUR PARTNERS HELP TO POWER OUR JOB BOARD, VIRTUAL CAREER FAIR, DIRECTORY OF PUBLIC AND PROFESSIONAL SPEAKERS, THIRD-PARTY MEMBER BENEFITS PROGRAM, OUR JOURNAL DISTRIBUTION NETWORK, AND A HOST OF OTHER THINGS - ALL VERY VALUABLE RESOURCES TO MARKETERS. SUCH PARTNERS ALSO PROVIDE TRAINING AND KNOWLEDGE SHARING VIA WEBCASTS AND CONTENT ON AMA.ORG, WHICH WE ARE ABLE TO PROVIDE FREE OF CHARGE TO THE MARKETING COMMUNITY.
COMMUNITIES AND JOURNALS: INCLUDES SUPPORT FOR VOLUNTEERS AND NUTURES RELATIONSHIPS WITH CURRENT AND FUTURE VOLUNTEERS ACROSS THE MARKETING COMMUNITY. THE PROGRAM PUBLISHES LEADING JOURNALS IN THE MARKETING DISCIPLINE AND SUPPORTS THE COMMUNITY INFRASTRUCTURE THAT CREATES, CURATES, AND EXECUTES VALUED PROGRAMMING AND CONTENT FOR MARKETING PROFESSIONALS, SCHOLARS, STUDENTS, AND EDUCATORS.
GROWTH:INCLUDES DELIVERY OF AND SUPPORT FOR SERVICES IN CONNECTION WITH OVER 250,000 INDIVIDUAL MARKETERS WHO WORK, TEACH OR STUDY IN THE FIELD OF MARKETING. THE PROGRAM PROVIDES MARKETERS WITH ACCESS TO CONTINUED EDUCATION, NETWORKING, FINANCIAL AID, INDIVIDUAL AND ORGANIZATIONAL GOAL PLANNING.
PROFESSIONAL DEVELOPMENT:THE AMA HAS MANY PROFESSIONAL DEVELOPMENT RESOURCES OFFERED TO THE MARKETING COMMUNITY, INCLUDING CONFERENCES, VIRTUAL TRAININGS, CERTIFICATION PROGRAMS, SKILLS ASSESSMENTS, AND OTHER PROFESSIONAL DEVELOPMENT CONTENT.
ALLIANCES: AMA ALLIANCES MANAGES PARTNERSHIPS WITH OVER 100 BUSINESSES AND CORPORATIONS EACH YEAR THAT EITHER PROVIDE VALUABLE SERVICES TO MEMBERS OF THE AMA COMMUNITY AND/OR ACT AS SPONSORS FOR EVENTS AND TRAINING, WHICH SUBSIDIZES THE REGISTRATION FEES FOR ATTENDEES. THE SERVICES PROVIDED BY OUR PARTNERS HELP TO POWER OUR JOB BOARD, VIRTUAL CAREER FAIR, DIRECTORY OF PUBLIC AND PROFESSIONAL SPEAKERS, THIRD-PARTY MEMBER BENEFITS PROGRAM, OUR JOURNAL DISTRIBUTION NETWORK, AND A HOST OF OTHER THINGS - ALL VERY VALUABLE RESOURCES TO MARKETERS. SUCH PARTNERS ALSO PROVIDE TRAINING AND KNOWLEDGE SHARING VIA WEBCASTS AND CONTENT ON AMA.ORG, WHICH WE ARE ABLE TO PROVIDE FREE OF CHARGE TO THE MARKETING COMMUNITY.
COMMUNITIES AND JOURNALS: INCLUDES SUPPORT FOR VOLUNTEERS AND NUTURES RELATIONSHIPS WITH CURRENT AND FUTURE VOLUNTEERS ACROSS THE MARKETING COMMUNITY. THE PROGRAM PUBLISHES LEADING JOURNALS IN THE MARKETING DISCIPLINE AND SUPPORTS THE COMMUNITY INFRASTRUCTURE THAT CREATES, CURATES, AND EXECUTES VALUED PROGRAMMING AND CONTENT FOR MARKETING PROFESSIONALS, SCHOLARS, STUDENTS, AND EDUCATORS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Russell B Klein Chief Executive Officer | OfficerTrustee | 40 | $474,346 |
Jennifer Severns Chief Experience Officer-Past | Officer | 40 | $252,929 |
Jeremy Van Ek Chief Operating Officer | Officer | 40 | $252,023 |
Barbara Grobicki Chief Alliance Officer-Past | Officer | 40 | $191,245 |
David Klein Chief Content Officer-Past | Officer | 40 | $179,572 |
Cheryl Doherty Director, Live Experience | 40 | $124,727 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Traction Sales And Marketing Inc Software Implementation Partner | 6/29/19 | $977,557 |
10up Inc Software Implementation Partner | 6/29/19 | $243,406 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Total Revenue from Contributions, Gifts, Grants & Similar | $173,550 |
| Investment income | $150,814 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$47,037 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $15,191,106 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic individuals. | $103,862 |
| Grants and other assistance to Foreign Orgs/Individuals | $3,250 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,454,358 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $4,745,970 |
| Pension plan accruals and contributions | $198,293 |
| Other employee benefits | $536,956 |
| Payroll taxes | $385,462 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $7,608 |
| Fees for services: Accounting | $41,765 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $25,901 |
| Fees for services: Other | $272,877 |
| Advertising and promotion | $387,368 |
| Office expenses | $161,520 |
| Information technology | $752,543 |
| Royalties | $0 |
| Occupancy | $890,213 |
| Travel | $454,115 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $2,019,812 |
| Interest | $34,223 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $765,122 |
| Insurance | $62,256 |
| All other expenses | $0 |
| Total functional expenses | $13,968,239 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $1,423,412 |
| Savings and temporary cash investments | $73,888 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $1,145,597 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $244,135 |
| Investments—publicly traded securities | $3,928,379 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $20,801 |
| Other assets | $0 |
| Total assets | $9,741,723 |
| Accounts payable and accrued expenses | $911,731 |
| Grants payable | $0 |
| Deferred revenue | $4,345,365 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $1,140,692 |
| Other liabilities | $52,834 |
| Total liabilities | $6,450,622 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Total liabilities and net assets/fund balances | $3,291,101 |
Grants Awarded
Over the last fiscal year, American Marketing Association Inc has awarded $223,150 in support to 8 organizations.
| Grant Recipient | Amount |
|---|---|
INDIANA UNIVERSITY DEPT 78896 PURPOSE: PROJECT SUPPORT | $86,625 |
INDIANA UNIVERSITY DEPT 78896 PURPOSE: PROJECT SUPPORT | $86,625 |
Montvale, NJ PURPOSE: PROJECT SUPPORT | $12,000 |
Montvale, NJ PURPOSE: PROJECT SUPPORT | $12,000 |
MONTANA STATE UNIVERSITY PURPOSE: STUDENT SCHOLARSHIPS & ACADEMIC AWARDS | $6,950 |
MONTANA STATE UNIVERSITY PURPOSE: STUDENT SCHOLARSHIPS & ACADEMIC AWARDS | $6,950 |
Grants Recieved
Over the last fiscal year, we have identified 2 grants that American Marketing Association Inc has recieved totaling $5,000.
| Awarding Organization | Amount |
|---|---|
Sheth Family Foundation Inc Duluth, GA PURPOSE: FOR ROBERT LUSCH EARLY CAREER RESEARCH | $5,000 |
American Marketing Association Inc Houston, TX PURPOSE: EDUCATION | $0 |
Endowment Analysis
| Beg. Balance | $1,688,820 |
| Earnings | $494,878 |
| Net Contributions | $11,501 |
| Other Expense | $82,798 |
| Ending Balance | $2,112,401 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Healthcare Information And Management Systems Society Chicago, IL | $52,722,997 | $65,054,367 |
Inter-Industry Conference On Auto Collision Repairs Hoffman Estates, IL | $98,841,828 | $60,778,547 |
Iowa Soybean Association Ankeny, IA | $41,040,308 | $49,594,198 |
Society Of Actuaries Professional Association Schaumburg, IL | $48,907,069 | $54,354,624 |
Association Of Equipment Manufacturers Milwaukee, WI | $65,690,987 | $35,929,615 |
Ipc International Inc Bannockburn, IL | $35,069,140 | $30,776,508 |
Apics Inc Chicago, IL | $42,029,595 | $30,789,675 |
International Sanitary Supply Association Rosemont, IL | $73,095,156 | $16,343,711 |
International Foundation Of Employee Benefit Plans Inc Brookfield, WI | $45,052,685 | $24,056,813 |
Aisc Holdings Inc Chicago, IL | $39,650,514 | $25,378,611 |
American College Of Surgeons Professional Association Chicago, IL | $12,847,056 | $21,670,888 |
American Association Of Orthopaedic Surgeons Of America Rosemont, IL | $21,165,468 | $24,653,127 |