Duluth Publicity Bureau Inc
- Assets
- $467.8k
- Revenue
- $2.1m
- Investments
- $0.0
- Employees
- 9
- Location
- Duluth, MN
- Founding
- 11/1942
- Data as of
- 12/2021
- EIN
- 41-0226515
Organization Overview
Duluth Publicity Bureau Inc, operating under the name Visit Duluth, is located in Duluth, MN. The organization was established in 1942. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Visit Duluth employed 9 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Duluth is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Visit Duluth generated $2.1m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (0.1%) each year. All expenses for the organization totaled $1.7m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (3.4%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
VISIT DULUTH IS ORGANIZED FOR THE PURPOSE OF ATTRACTING THE MAXIMUM NUMBER OF VISITOR DOLLARS INTO DULUTH'S ECONOMY. FURTHERMORE, VISIT DULUTH ESTABLISHES NEW INITIATIVES TO INCREASE VISITORS,CONVENTIONS,SPORTING EVENTS, AND COMPETITIONS. VISIT DULUTH STRIVES TO FURTHER ENHANCE AWARENESS OF THE INDUSTRY AND ITS IMPACT ON ECONOMIC DEVELOPMENT AND DESTINATION DEVELOPMENT.
Describe the Organization's Program Activity:
Part 3 - Line 4a
PROMOTING THE CITY AS A SAFE LEISURE GETAWAY DESTINATION STILL DURING THE PANDEMIC WAS VISIT DULUTH'S LARGEST ALLOCATION IN 2021. DUE TO EXTENSIVE BUDGET CUTS OF MORE THAN 60% CAMPAIGNS WERE MOSTLY PLACED ON SOCIAL MEDIA AND DIGITAL FORMATS. AS TRAVEL RESTRICTIONS EASED, DULUTH IMPROVED IN HOTEL OCCUPANCY IN THE LAST PART OF 2021. VISIT DULUTH CONTINUES TO BUILD A DYNAMIC BRAND ENHANCING DESTINATION DEVELOPMENT, WORKFORCE INITIATIVES AND ECONOMIC RECOVERY.
DIRECT SALES: VISIT DULUTH LEADS THE CITY'S CONVENTION SALES AND SPORTS MARKETING INITIATIVES. DURING THE 2021 RECOVERY YEAR, STAFF CONTINUES TO BE LIMITED TO TWO SALES REPRESENTATIVES. FROM JANUARY-MAY 40 % OF CANCELLATIONS CONTINUED IN THE MEETING/CONVENTION AND SPORTS MARKETS. MOST SPORTING EVENTS RETURNED TO PLAY, AND MEETINGS/CONVENTIONS RETURNED TO IN PERSON ALL IN SMALLER NUMBERS.
DIGITAL MARKETING - VISIT DULUTH'S ONLINE AND SOCIAL MEDIA CAMPAIGNS CONTINUE AS SUCCESSFUL TOOLS IN ATTRACTING VISITORS TO OUR CITY. A VARIETY OF ENHANCEMENTS, INCLUDING CUSTOMIZED VIDEO CONTENT, WERE IMPLEMENTED DURING THE YEAR, AND REVAMEDP DURING THE WINTER OF 2021. ADVANCES IN TECHNOLOGY ENABLE VISIT DULUTH TO TRACK THE EFFECTIVENESS OF A CAMPAIGN BY MEASURING VISITS GENERATED AFTER CLICK THROUGHS ON EACH AD, AND THROUGH LINKS ON BOOKING PORTALS AND WEB PAGES.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Anna Tanski President/ce | Officer | 40 | $140,566 |
Nancy Norr Interim Pres | Officer | 40 | $4,369 |
Jessica Stauber Vice Chair | OfficerTrustee | 5 | $0 |
Briana Vander Heyden Chair | OfficerTrustee | 5 | $0 |
Jay Walker Finance Comm | OfficerTrustee | 5 | $0 |
Charles H Andersen Director | Trustee | 5 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $97,967 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $1,924,531 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $2,022,498 |
| Total Program Service Revenue | $99,377 |
| Investment income | $141 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,122,016 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $152,693 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $371,797 |
| Pension plan accruals and contributions | $16,161 |
| Other employee benefits | $9,572 |
| Payroll taxes | $40,232 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $5,179 |
| Fees for services: Accounting | $56,480 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $39,377 |
| Advertising and promotion | $561,108 |
| Office expenses | $40,561 |
| Information technology | $98,608 |
| Royalties | $0 |
| Occupancy | $89,142 |
| Travel | $21,782 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $5,966 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $4,724 |
| Insurance | $10,687 |
| All other expenses | $1,501 |
| Total functional expenses | $1,672,563 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $0 |
| Savings and temporary cash investments | $241,513 |
| Pledges and grants receivable | $193,670 |
| Accounts receivable, net | $481 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $20,285 |
| Net Land, buildings, and equipment | $11,860 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $467,809 |
| Accounts payable and accrued expenses | $12,003 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $12,003 |
| Net assets without donor restrictions | $455,806 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $467,809 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Southern Minnesota Initiative Foundation Owatonna, MN | $74,043,196 | $20,001,758 |
Vocational Development Center Inc Council Bluffs, IA | $12,984,673 | $16,204,305 |
Southern Iowa Economic Development Association Ottumwa, IA | $4,848,905 | $15,262,424 |
Wisconsin Dells Visitor & Convention Bureau Wisconsin Dells, WI | $26,952,168 | $17,110,395 |
Wbd Inc Madison, WI | $14,868,892 | $9,399,155 |
Metropolitan Economic Development Association Minneapolis, MN | $45,113,584 | $12,064,856 |
Great Plains Institute For Sustainable Development Minneapolis, MN | $9,896,004 | $8,891,636 |
Minneapolis - St Paul Regional Economic Development Partnership Saint Paul, MN | $5,371,081 | $6,502,146 |
Madison Development Corporation Madison, WI | $34,294,523 | $5,181,232 |
Center For Economic Inclusion Saint Paul, MN | $9,315,769 | $9,776,985 |
Greater Madison Convention & Visitor Bureau Inc Madison, WI | $7,711,633 | $4,933,152 |
Nextstage Bloomington, MN | $2,654,997 | $4,431,008 |