Surf Industry Manufacturers Association

Organization Overview

Surf Industry Manufacturers Association, operating under the name Sima, is located in Aliso Viejo, CA. The organization was established in 1990. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Sima is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2023, Sima generated $318.8k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 9 years, the organization has seen revenues fall by an average of (8.6%) each year. All expenses for the organization totaled $385.2k during the year ending 12/2023. As we would expect to see with falling revenues, expenses have declined by (9.1%) per year over the past 9 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2023

Describe the Organization's Mission:

Part 3 - Line 1

THE SURF INDUSTRY MANUFACTURES ASSOCIATION (SIMA) IS THE TRADE ASSOCIATION OF COMPETING SURF INDUSTRY PRODUCT SUPPLIES WORKING TOGETHER TO MAGNIFY THEIR POWER FOR THE DEVELOPMENT OF THE SURF INDUSTRY

Describe the Organization's Program Activity:

Part 3 - Line 4a

TRADE SHOWS - SIMA ACTIVELY EVALUATES AND ENDORSES SURF INDUSTRY TRADE SHOWS THAT MOST EFFECTIVELY BRING PRODUCTS TO MARKET. SIMA SUPPORTS AND ENCOURAGES THE INDUSTRY TO EXHIBIT AT THE ANNUAL SURF EXPO SHOW. MEMBERS MAY USE THIS CENTER DURING SHOW HOURS FOR MEETING, COPYING, AND FAXING.


TRADE SHOWS - SIMA ACTIVELY EVALUATES AND ENDORSES SURF INDUSTRY TRADE SHOWS THAT MOST EFFECTIVELY BRING PRODUCTS TO MARKET. SIMA SUPPORTS AND ENCOURAGES THE INDUSTRY TO EXHIBIT AT THE ANNUAL SURF EXPO SHOW. MEMBERS MAY USE THIS CENTER DURING SHOW HOURS FOR MEETING, COPYING, AND FAXING.


THE SURF SUMMIT IS DESIGNED TO PROVIDE EDUCATIONAL PROGRAMS AND MARKET RESEARCH IN ORDER TO PREPARE ITS MEMBERS TO GROW THEIR BUSINESS AND CONTRIBUTE TO THE OVERALL GROWTH AND HEALTH OF THE INDUSTRY. TOPICS HAVE RANGED FROM YOUTH TRENDS SPECIFIC ANALYSIS OF EMERGING MARKETS, ALL THOROUGHLY EXAMINED AND ADDRESSED BY AN IMPRESSIVE LINEUP OF EXPERTS FROM BOTH WITHIN AND OUTSIDE OF THE INDUSTRY.


BEGINNING IN 2004, SIMA HAS CONDUCTED THE SURF INDUSTRY'S RETAIL DISTRIBUTION STUDY EVERY TWO YEARS. THE SIMA RETAIL DISTRIBUTION STUDIES CONTAIN THE MOST IN-DEPTH AND RELEVANT INFORMATION THAT WILL HELP MEMBERS TO BETTER UNDERSTAND THE CURRENT RETAIL LANDSCAPE AND MONITOR RETAIL SALES TRENDS IN THE U.S. SURF AND SKATE INDUSTRY. THE REPORTS INCLUDE OVERALL SURF AND SKATE INDUSTRY DATA AND STATISTICS COVERING AREAS SUCH AS DOLLAR SIZE OF THE MARKETS, UNIT SALES, REGIONAL AND CHANNEL DIFFERENCES, AND COMPARATIVE SALES TRENDS. THE DATA HAS PROVEN TO BE OF ENORMOUS USE TO ALL MEMBERS, FROM BOARD BUILDERS TO THE LARGEST INTERNATIONAL APPAREL COMPANIES ALIK.


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Board, Officers & Key Employees

Name (title)Compensation
Kelly Gibson
President/ce
$0
John Wilson
Vp/secretary
$0
Johnny Gehris
Treasurer/cf
$0
Bill Bettencourt
Director
$0
Eric Crane
Director
$0
Ryan Hitzel
Director
$0

Financial Statements

Statement of Revenue
Federated campaigns$24,057
Membership dues$267,594
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$27,142
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$318,793
Total Program Service Revenue$0
Investment income $0
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $318,793

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