Digital Analytics Association Inc

Organization Overview

Digital Analytics Association Inc is located in Matteson, IL. The organization was established in 2005. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Digital Analytics Association Inc employed 2 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Digital Analytics Association Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2023, Digital Analytics Association Inc generated $384.2k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 9 years, the organization has seen revenues fall by an average of (9.6%) each year. All expenses for the organization totaled $385.1k during the year ending 12/2023. As we would expect to see with falling revenues, expenses have declined by (11.8%) per year over the past 9 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2023

Describe the Organization's Mission:

Part 3 - Line 1

DIGITAL ANALYTICS ASSOCIATION UNITES AND FOSTERS THE INTERESTS OF INDUSTRY PRACTITIONERS, VENDORS, CONSULTANTS AND EDUCATORS WHO USE, SELL, INSTALL IMPLEMENT, CONSULT, TEACH OR TRAIN IN THE FIELD OF WEB ANALYTICS.

Describe the Organization's Program Activity:

Part 3 - Line 4a

DIGITAL ANALYTICS ASSOCIATION CONNECTS AND EMPOWERS AN INFORMED ANDINVOLVED WEB ANALYTICS COMMUNITY BY DISSEMINATING AND PROVIDING ACCESS TOWEB ANALYTICS BEST PRACTICES, MOST UP-TO-DATE INFORMATION AND KEYRESOURCES. DAA MAKES ANALYTICS PROFESSIONALS MMORE EFFECTIVE AND VALUABLETHROUGH PROFESSIONAL DEVELOPMENT AND COMMUNITY.


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Board, Officers & Key Employees

Name (title)Compensation
Enrique Gonzales
Director
$0
Sharon Flynn
Director
$0
June Dershewitz
Director
$0
Nate Smith
Director
$0
Hailey Meekins
Director
$0
Lynn Lanphier
Director
$0

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$0
Total Program Service Revenue$376,810
Investment income $12
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $384,174

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