Finger Lakes Association Inc
- Assets
- $481.3k
- Revenue
- $507.9k
- Investments
- $0.0
- Employees
- 6
- Location
- Penn Yan, NY
- Founding
- 07/1940
- Data as of
- 12/2022
- EIN
- 16-0757972
Organization Overview
Finger Lakes Association Inc, operating under the name Finger Lakes Tourism Alliance, is located in Penn Yan, NY. The organization was established in 1940. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2022, Finger Lakes Tourism Alliance employed 6 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Finger Lakes Tourism Alliance is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2022, Finger Lakes Tourism Alliance generated $507.9k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 8 years, the organization has seen revenues fall by an average of (4.6%) each year. All expenses for the organization totaled $521.8k during the year ending 12/2022. As we would expect to see with falling revenues, expenses have declined by (4.3%) per year over the past 8 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
LEAD TOURISM ECONOMIC GROWTH AND DEVELOPMENT THROUGH EXEMPLARY PROMOTION OF THE FINGER LAKES REGION AS A WORLD CLASS DESTINATION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
PUBLICATIONS - A TOTAL OF 100,000 FINGER LAKES TRAVEL GUIDES AND 75,000 MAP AND MINI GUIDES WERE PRODUCED.
DIGITAL MEDIA - ADWORKSHOPS MARKETED THE REGION WITH VARIOUS MEDIA TACTICS, WITH IMPRESSIONS DIRECTLY ATTRIBUTED TO CAMPAIGN ADS AND WAS INSTRUMENTAL WITH THE WEBSITE RE-LAUNCH. FLTA'S WEBSITE, FINGERLAKES.ORG, IS THE INTERNET'S PREMIER SOURCE FOR FINGER LAKES TRAVEL INFORMATION. IN 2022, THERE WERE 593,000 VISITS TO FINGERLAKES.ORG AND 1,430,000 PAGE VIEWS. TOTAL IMPRESSIONS FOR 2022 WERE EQUAL TO 2,023,000.
MARKETING CAMPAIGN - MARKETING EFFORTS WERE TARGETED IN STATE DUE TO COVID-19 TRAVEL RESTRICTIONS. POTENTIAL VISITORS WERE TARGETED USING TRADITIONAL AND STREAMING RADIO ADVERTISING, DIGITAL BANNER ADS, SOCIAL MEDIA ADS AND SEARCH ENGINE MARKETING.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Jon Spaulding Member | Trustee | 3 | $0 |
Coleen Fabrizi Secretary | OfficerTrustee | 4 | $0 |
Matt Hufnagel Treasurer | OfficerTrustee | 3 | $0 |
Janine Bond Member | Trustee | 3 | $0 |
Meg Fuller Member | Trustee | 3 | $0 |
Jim Mead Member | Trustee | 3 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $494,982 |
| Investment income | $33 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $507,905 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $210,203 |
| Pension plan accruals and contributions | $3,313 |
| Other employee benefits | $20,169 |
| Payroll taxes | $13,859 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $25 |
| Fees for services: Accounting | $6,810 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $48,945 |
| Office expenses | $3,126 |
| Information technology | $9,323 |
| Royalties | $0 |
| Occupancy | $14,140 |
| Travel | $1,588 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $344 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $6,942 |
| Insurance | $9,913 |
| All other expenses | $14,074 |
| Total functional expenses | $521,795 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $276,511 |
| Savings and temporary cash investments | $8,485 |
| Pledges and grants receivable | $118,637 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $68,171 |
| Net Land, buildings, and equipment | $9,488 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $481,292 |
| Accounts payable and accrued expenses | $26,313 |
| Grants payable | $0 |
| Deferred revenue | $380,313 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $406,626 |
| Net assets without donor restrictions | $74,666 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $481,292 |