Association Of National Advertisers Inc
- Assets
- $78.6m
- Revenue
- $60.9m
- Investments
- $410.0k
- Employees
- 205
- Location
- New York, NY
- Founding
- 08/1942
- Data as of
- 12/2022
- EIN
- 13-0453230
Organization Overview
Association Of National Advertisers Inc, operating under the name Ana, is located in New York, NY. The organization was established in 1942. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2022, Ana employed 205 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Ana is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2022, Ana generated $60.9m in total revenue. This represents relatively stable growth, over the past 8 years the organization has increased revenue by an average of 6.3% each year. All expenses for the organization totaled $61.0m during the year ending 12/2022. While expenses have increased by 6.6% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2014, Ana has awarded 15 individual grants totaling $254,250. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
SEE SCHEDULE O.THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. (ANA) WAS ORGANIZED IN 1910 EXCLUSIVELY TO SERVE CORPORATIONS THAT ADVERTISE REGIONALLY OR NATIONALLY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
PROFESSIONAL DEVELOPMENT:ANA HOLDS CONFERENCES, TRAINING WORKSHOPS, WEBINARS, AND PODCASTS TO KEEP MEMBERS AND NON-MEMBERS ON THE LEADING-EDGE OF MARKETING TRENDS AND BEST PRACTICES TO HELP MARKETERS BUILD THEIR BRANDS.ANA MAINTAINS MARKETING COMMITTEES FOR MEMBERS TO SHARE BEST PRACTICES, NETWORK WITH PEERS AND COLLEAGUES AND LEARN ABOUT NEW INDUSTRY DEVELOPMENTS. ANA PROVIDES AN ONLINE CONTENT PORTFOLIO THAT CONTAINS OVER 11,000 CASE STUDIES, RESEARCH REPORTS, WHITE PAPERS AND PLAYBOOKS.
AD-ID:ANA AND 4A'S (AMERICAN ASSOCIATION OF ADVERTISING AGENCIES) OWN A SYSTEM THAT PROVIDES THE MARKETING AND ADVETISING INDUSTRY WITH A DIGITAL IDENTIFICATION STANDARD. THIS STANDARD IDENTIFIER HELPS DIFFERENTIATE ASSETS THROUGHOUT THE ADVERTISING SUPPLY CHAIN.
SEEHER:THE SEEHER PROGRAM FOCUSES ON THE ACCURATE PORTRAYAL OF WOMEN AND GIRLS IN MARKETING, ADVERTISING, MEDIA AND ENTERTAINMENT.
ALLIANCE FOR INCLUSIVE & MULTICULTURAL MARKETING (AIMM)AIMM IS AN INDUSTRY-WIDE ALLIANCE FOCUSED ON EVOLVING AND ENHANCING THE RELEVANCE, EFFECTIVENESS, AND IMPACT OF MULTICULTURAL AND INCLUSIVE MARKETING TO LEGITIMIZE CONNECTIONS WITH CONSUMERS AND, IN TURN, MAXIMIZE BUSINESS GROWTH. AIMM HAS BEEN SUCCESSFULLY INCREASING THE PRIORITIZATION OF MULTICULTURAL AND INCLUSIVE MARKETING BY PROMOTING DIVERSITY, INCLUSION, AND ACCURATE REPRESENTATION IN ORGANIZATIONAL STRUCTURES, AS WELL AS IN FRONT AND BEHIND CAMERAS IN ALL ADVERTISING AND CONTENT.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Robert D Liodice CEO & Director | OfficerTrustee | 35 | $1,362,603 |
Marc S Pritchard Chair | OfficerTrustee | 4 | $0 |
Emily Callahan Vice Chair | OfficerTrustee | 4 | $0 |
Paul Alexander Treasurer | OfficerTrustee | 4 | $0 |
Dean Aragon Director | Trustee | 2 | $0 |
Lisa Beckett Director | Trustee | 2 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Davila Multicultural Insights Marketing Services | 12/30/22 | $3,417,645 |
Reed Smith Llp Legal Services | 12/30/22 | $3,117,906 |
Event Designs New York Inc Audio Visual Services | 12/30/22 | $2,379,876 |
The Diplomat Beach Resort Conference Services | 12/30/22 | $770,751 |
Rosen Shingle Creek Conference Services | 12/30/22 | $1,986,189 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $59,807,816 |
| Investment income | $325,755 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $103,613 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $565 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $60,947,249 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $25,000 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $8,498,418 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $15,228,152 |
| Pension plan accruals and contributions | $261,542 |
| Other employee benefits | $2,037,231 |
| Payroll taxes | $1,566,968 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $3,584,474 |
| Fees for services: Accounting | $122,760 |
| Fees for services: Lobbying | $508,566 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $34,940 |
| Fees for services: Other | $1,684,683 |
| Advertising and promotion | $6,017,928 |
| Office expenses | $308,335 |
| Information technology | $820,657 |
| Royalties | $0 |
| Occupancy | $4,571,142 |
| Travel | $288,160 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $10,352,275 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $433,176 |
| Insurance | $164,564 |
| All other expenses | $346,115 |
| Total functional expenses | $61,032,374 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $5,842,982 |
| Savings and temporary cash investments | $9,183,653 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $4,875,348 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $449,591 |
| Net Land, buildings, and equipment | $1,697,766 |
| Investments—publicly traded securities | $12,492,183 |
| Investments—other securities | $410,000 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $43,643,380 |
| Total assets | $78,594,903 |
| Accounts payable and accrued expenses | $5,003,134 |
| Grants payable | $0 |
| Deferred revenue | $17,510,044 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $47,952,712 |
| Total liabilities | $70,465,890 |
| Net assets without donor restrictions | $2,131,618 |
| Net assets with donor restrictions | $5,997,395 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $78,594,903 |
Grants Awarded
Over the last fiscal year, Association Of National Advertisers Inc has awarded $38,500 in support to 2 organizations.
| Grant Recipient | Amount |
|---|---|
THE ADVERTISING COUNCIL INC PURPOSE: ADVERTISING INDUSTRY PROGRAM AND INITIATIVES | $25,000 |
UJA FEDERATION OF JEWISH PHILANTHROPIES OF NY INC PURPOSE: #SEEHER INITIATIVES | $13,500 |