Natural Diamond Council Usa Inc
- Assets
- $2.4m
- Revenue
- $45.5m
- Investments
- $0.0
- Employees
- 16
- Location
- New York, NY
- Founding
- 12/2016
- Data as of
- 12/2021
- EIN
- 81-3264830
Organization Overview
Natural Diamond Council Usa Inc is located in New York, NY. The organization was established in 2016. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Natural Diamond Council USA Inc employed 16 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Natural Diamond Council USA Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Natural Diamond Council USA Inc generated $45.5m in total revenue. This organization has experienced exceptional growth, as over the past 6 years, it has increased revenue by an average of 15.4% each year . All expenses for the organization totaled $45.5m during the year ending 12/2021. While expenses have increased by 15.4% per year over the past 6 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
PROTECT AND PROMOTE THE INTEGRITY AND REPUTATION OF DIAMONDS TO ENSURE THE INDUSTRY SUSTAINABILITY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
FOR MOMENTS LIKE NO OTHER CAMPAIGN - AS AN EVOLUTION OF THE 2020 CAMPAIGN, A NEW "FOR MOMENTS LIKE NO OTHER" CAMPAIGN FEATURING ACTOR ANA DE ARMAS WAS LAUNCHED GLOBALLY IN SEPTEMBER 2021. BUILDING UPON THE ORIGINAL POSITION AS NATURAL DIAMONDS BEING A UNIQUE AND TIMELESS CELEBRATION OF THE HAPPIEST MOMENTS IN LIFE, THE 2021 CAMPAIGN SOUGHT TO CAPTURE THE POST PANDEMIC ZEITGEIST OF TRAVEL, SOCIALIZATION, AND THE DESIRE TO LOVE LIFE. THE CAMPAIGN CONTINUED TO PERFORM VERY WELL IN ALL PARTS OF THE WORLD, HELPED IN PART BY ANA'S GROWING AWARENESS FOLLOWING THE RELEASE IN OCTOBER OF "NO TIME TO DIE" IN WHICH SHE PLAYED THE ROLE OF PALOMA.
THANK YOU, BY THE WAY CAMPAIGN - WITH THE OBJECTIVE OF BRINGING TOGETHER GLOBAL AND LOCAL FACTS RECOGNIZING THE NATURAL DIAMOND INDUSTRY'S CONTRIBUTIONS TO COMMUNITIES AND THE PLANET IN A SINGLE, EASY TO DIGEST CAMPAIGN, THE NDC LAUNCHED ITS "THANK YOU, BY THE WAY" CAMPAIGN. BY COBRANDING THE CAMPAIGN WITH THE RESPONSIBLE JEWELRY COUNCIL, THE NDC IS SEEKING TO RAISE AWARENESS OF THE RJC WITH THE AIM OF ENCOURAGING CONSUMERS TO ACTIVELY UNDERSTAND AND SEEK OUT MEMBERS OF THE ORGANIZATION, THEREBY ELEVATING THE INFLUENCE OF THE MEMBERS. THE CAMPAIGN IS OPEN SOURCE, ALLOWING OTHER MEMBERS OF THE INDUSTRY TO USE THE CAMPAIGN BY RUNNING WITH THE GLOBAL MESSAGES PUBLISHED BY THE NDC, OR ADAPTING THE MESSAGE TO COMMUNICATE THE SPECIFIC ACTIONS OF A RETAILER, BUSINESS ENTITY OR ORGANIZATION. IN INDIA, THE CAMPAIGN HAS BEEN SUPPORTED BY THE GJEPC. IN THE US, CAMPAIGN COLLATERAL WAS SENT TO 3,000 INDEPENDENT RETAIL STORES IN PARTNERSHIP WITH INSTORE MAGAZINE, WHICH ALSO INCLUDED THE "THINK YOU KNOW DIAMONDS" CAMPAIGN INTENDED TO FURTHER EXPLODE THE LEGACY MYTHS SURROUNDING THE NATURAL DIAMOND INDUSTRY.
DIAMOND STORIES PUBLISHED BY ASSOULINE AND NATURAL DIAMOND COUNCIL - PUBLISHED IN SEPTEMBER 2021, THE "DIAMOND STORIES" COFFEE TABLE BOOK IS THE FIRST BOOK REPRESENTING THE NEW WORLD OF NATURAL DIAMOND JEWELRY. EXPRESSED THROUGH QUOTES FROM CELEBRITIES, DESIGNERS, AND INFLUENCERS, EACH SPEAKS TO THEIR PASSION FOR JEWELRY AND THE ENDURING VALUES OF NATURAL DIAMONDS. AS WELL AS BEING GIFTED THROUGHOUT THE DIAMOND JEWELRY INDUSTRY, THE BOOK IS ON SALE AT ALL MAJOR BOOKSTORES AND AT ASSOULINE.COM.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
David A Kellie Director | OfficerTrustee | 40 | $540,000 |
Kristina Buckley Kayel Managing Director | Officer | 40 | $456,638 |
Nicole Fein Head Of Strategic Marketin | Officer | 40 | $280,500 |
Gabrielle Marie Miraldi-Grazi VP Trade | Officer | 40 | $225,333 |
Maya Azzi Head Of Central Marketing | Officer | 40 | $193,800 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Michael Pace Trade Marketing Liaison | 6/29/17 | $204,187 |
Emmy Kondo Trade Research & Insights Consulting | 6/29/17 | $122,400 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $45,444,641 |
| Investment income | $5,402 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $45,450,043 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $2,909,024 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $216,000 |
| Payroll taxes | $404,628 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $67,199 |
| Fees for services: Accounting | $13,120 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $634,167 |
| Advertising and promotion | $40,152,106 |
| Office expenses | $140,918 |
| Information technology | $307,924 |
| Royalties | $0 |
| Occupancy | $246,773 |
| Travel | $111,517 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $217,051 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $5,629 |
| Insurance | $8,828 |
| All other expenses | $15,159 |
| Total functional expenses | $45,450,043 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $1,767,485 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $12,500 |
| Net Land, buildings, and equipment | $49,505 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $532,236 |
| Total assets | $2,361,726 |
| Accounts payable and accrued expenses | $2,361,726 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $2,361,726 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $2,361,726 |
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