Advertising Council Inc
- Assets
- $108.4m
- Revenue
- $117.1m
- Investments
- $0.0
- Employees
- 143
- Location
- New York, NY
- Founding
- 02/1948
- Data as of
- 06/2021
- EIN
- 13-0417693
Organization Overview
Advertising Council Inc, operating under the name Ad Council Edge, is located in New York, NY. The organization was established in 1948. According to its NTEE Classification (W01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Public & Societal Benefit and related organizations. As of 06/2021, Ad Council Edge employed 143 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Ad Council Edge is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 06/2021, Ad Council Edge generated $117.1m in total revenue. This organization has experienced exceptional growth, as over the past 6 years, it has increased revenue by an average of 15.1% each year . All expenses for the organization totaled $79.4m during the year ending 06/2021. While expenses have increased by 8.8% per year over the past 6 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
LAUNCHED AN ONGOING COVID-19 VACCINE EDUC. INITIATIVE, THE LARGEST IN ITS HISTORY - SEE PART III
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE AD COUNCIL, WORKING WITH PARTNERS ACROSS SECTORS INCLUDING ADVERTISING, MEDIA, TECHNOLOGY, GOVERNMENT, AND PHILANTHROPY, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME), AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE.IN FEBRUARY 2021, THE AD COUNCIL LAUNCHED ONE OF THE BIGGEST EFFORTS IN OUR HISTORY THROUGH THE COVID-19 VACCINE EDUCATION INITIATIVE "IT'S UP TO YOU". [SEE CONTINUATION ON SCHEDULE O]
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Lisa Sherman President And CEO | OfficerTrustee | 40.9 | $1,162,751 |
Paula Veale Chief Marketing & Communications | Officer | 42.9 | $457,138 |
Barbara Leshinsky Chief Revenue & Development | Officer | 35.5 | $426,793 |
Kathleen Kayse Chief Media | Officer | 39.6 | $365,455 |
Kenneth M Kroll Chief Financial Officer | Officer | 48.9 | $337,544 |
Heidi Arthur Chief Campaign Development | Officer | 35.4 | $329,762 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
The Trade Desk Inc Digital Marketing | 6/29/21 | $3,565,272 |
Circle Graphics Llc Digital Printing - Billboard & Signage | 6/29/21 | $1,866,851 |
Wpp Group Usa Inc Media Distribution | 6/29/21 | $1,244,145 |
Ipsos Public Affairs Inc Research Firm | 6/29/21 | $895,023 |
Extreme Reach Talent Inc Media Distribution | 6/29/21 | $843,499 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $1,321,442 |
| All other contributions, gifts, grants, and similar amounts not included above | $78,023,328 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $79,344,770 |
| Total Program Service Revenue | $36,367,960 |
| Investment income | $495,757 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $927,024 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $117,135,538 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $6,348,247 |
| Compensation of current officers, directors, key employees. | $2,132,255 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $12,766,334 |
| Pension plan accruals and contributions | $583,854 |
| Other employee benefits | $1,291,461 |
| Payroll taxes | $1,185,992 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $203,921 |
| Fees for services: Accounting | $339,910 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $33,789 |
| Fees for services: Other | $84,642 |
| Advertising and promotion | $43,526 |
| Office expenses | $371,726 |
| Information technology | $1,201,241 |
| Royalties | $0 |
| Occupancy | $1,312,739 |
| Travel | $7,670 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $97,140 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $993,141 |
| Insurance | $114,519 |
| All other expenses | $68,325 |
| Total functional expenses | $79,387,210 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $1,000 |
| Savings and temporary cash investments | $55,657,996 |
| Pledges and grants receivable | $13,491,466 |
| Accounts receivable, net | $8,670,757 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $789,723 |
| Net Land, buildings, and equipment | $4,446,269 |
| Investments—publicly traded securities | $25,213,935 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $140,371 |
| Total assets | $108,411,517 |
| Accounts payable and accrued expenses | $18,226,537 |
| Grants payable | $0 |
| Deferred revenue | $6,551,570 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $3,144,484 |
| Total liabilities | $27,922,591 |
| Net assets without donor restrictions | $51,967,991 |
| Net assets with donor restrictions | $28,520,935 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $108,411,517 |
Grants Recieved
Over the last fiscal year, we have identified 13 grants that Advertising Council Inc has recieved totaling $4,369,700.
| Awarding Organization | Amount |
|---|---|
American Online Giving Foundation Inc Newark, DE PURPOSE: GENERAL SUPPORT | $1,207,220 |
New York Life Foundation New York, NY PURPOSE: CCA GENERAL | $1,000,000 |
Synchrony Foundation Stamford, CT PURPOSE: FUNDS WERE USED FOR COVID 19 EDUCATIONAL ADVERTISEMENTS. | $1,000,000 |
Business Roundtable Inc Washington, DC PURPOSE: GENERAL SUPPORT | $500,000 |
Rockefeller Foundation New York, NY PURPOSE: IN SUPPORT OF EFFORTS TO EXPAND, SCALE AND EVALUATE THE COMMUNICATIONS DEVELOPED UNDER ITS CORONAVIRUS RESPONSE CAMPAIGN | $271,980 |
Silicon Valley Community Foundation Mountain View, CA PURPOSE: Community Development | $100,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Advertising Council Inc New York, NY | $108,411,517 | $117,135,538 |
Center For Popular Democracy Brooklyn, NY | $34,539,307 | $29,210,184 |
Represent Us Education Fund Florence, MA | $5,093,695 | $9,149,766 |
Massachusetts Bankers Association Inc Boston, MA | $14,284,129 | $6,144,783 |
Massachusetts Budget And Policy Center Inc Boston, MA | $3,360,889 | $3,539,190 |
Connecticut Bankers Association Farmington, CT | $4,069,202 | $2,135,467 |
Schuyler Center For Analysis And Advocacy Inc Albany, NY | $9,017,273 | $2,357,103 |
Openplans Inc New York, NY | $4,124,484 | $3,167,915 |
New York City H2o New York, NY | $221,322 | $835,917 |
The Shareholder Commons Inc Northampton, MA | $953,532 | $1,453,696 |
Massachusetts Mortgage Bankers Association Inc Boston, MA | $1,052,704 | $497,712 |
Youth Advocacy Foundation Inc Boston, MA | $1,441,164 | $883,485 |