American Museum Of The Moving Image

Organization Overview

American Museum Of The Moving Image, operating under the name Museum Of The Moving Image, is located in Astoria, NY. The organization was established in 1985. According to its NTEE Classification (A50) the organization is classified as: Museums, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 06/2021, Museum Of The Moving Image employed 114 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Museum Of The Moving Image is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 06/2021, Museum Of The Moving Image generated $5.5m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (3.7%) each year. All expenses for the organization totaled $4.4m during the year ending 06/2021. As we would expect to see with falling revenues, expenses have declined by (8.1%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

MUSEUM OF THE MOVING IMAGE ADVANCES THE UNDERSTANDING, ENJOYMENT, AND APPRECIATION OF THE ART, HISTORY, TECHNIQUE, AND TECHNOLOGY OF FILM, TELEVISION, AND DIGITAL MEDIA BY PRESENTING EXHIBITIONS, EDUCATION PROGRAMS, SIGNIFICANT MOVING-IMAGE WORKS, AND INTERPRETIVE PROGRAMS, AND COLLECTING AND PRESERVING MOVING-IMAGE RELATED ARTIFACTS.

Describe the Organization's Program Activity:

Part 3 - Line 4a

EXHIBITIONS AND COLLECTIONS:ALTHOUGH THE MUSEUM'S PHYSICAL SITE WAS CLOSED FOR SEVERAL MONTHS DURING FISCAL YEAR 2021 DUE TO COVID-19, WE CONTINUED TO REACH AUDIENCES, AND DEVELOP NEW ONES, THROUGH ONLINE EXHIBITIONS AND PROGRAMS, AND THROUGH THE PREMIERE OF AN OUTDOOR SCREENING VENUE. THE ONLINE EXHIBITION THE LIVING ROOM CANDIDATE: PRESIDENTIAL CAMPAIGN COMMERCIALS 1952-2020 PRESENTED MORE THAN 400 COMMERCIALS FROM EVERY PRESIDENTIAL RACE SINCE THE INCEPTION OF TELEVISION CAMPAIGN ADVERTISING IN 1952, AND SERVED AS A FREE, VIRTUAL RESOURCE FOR TEACHERS, STUDENTS, AND JOURNALISTS. WHEN THE MUSEUM'S BUILDING REOPENED IN SPRING 2021, OUR PERMANENT EXHIBITION BEHIND THE SCREEN ONCE AGAIN WELCOMED VISITORS TO AN IMMERSIVE EXPERIENCE THAT EXPLORES THE CREATIVE PROCESS OF MAKING MOVING IMAGES. FEATURING OVER 1,400 ARTIFACTS, FROM NINETEENTH-CENTURY OPTICAL TOYS TO VIDEO GAMES, AND SEVERAL INTERACTIVE EXPERIENCES IN WHICH VISITORS CAN CREATE THEIR OWN STOP-MOTION ANIMATIONS OR RECORD THEIR OWN VOICES DUBBING FAMOUS LINES FROM CLASSIC FILMS, BEHIND THE SCREEN REVEALS THE SKILLS, RESOURCES, AND ARTISTIC DECISIONS THAT HELP TO CREATE MOVING IMAGES. THE JIM HENSON EXHIBITION ALSO REOPENED, INVITING VISITORS TO EXPLORE THE CREATIVE PROCESS AND CAREER OF THE BELOVED AND LEGENDARY ARTIST. ANCHORED BY THE DONATION OF ALMOST 500 ARTIFACTS BY MR. HENSON'S FAMILY, THE JIM HENSON EXHIBITION FEATURES HISTORIC PUPPETS, ORIGINAL ARTWORK, CHARACTER SKETCHES, AND RARE FILM AND TELEVISION FOOTAGE, DEMONSTRATING HOW THE ARTIST AND HIS TEAM OF BUILDERS, PERFORMERS, AND WRITERS BROUGHT TO LIFE THE ENDURINGLY POPULAR WORLDS OF THE MUPPET SHOW, SESAME STREET, THE DARK CRYSTAL, AND FRAGGLE ROCK. A TRAVELING VERSION OF THIS EXHIBITION OPENED AT THE DURHAM MUSEUM IN 2021 AND IS BOOKED IN VENUES THROUGHOUT THE COUNTRY THROUGH 2023. ALSO REOPENING WAS THE TEMPORARY EXHIBITION ENVISIONING 2001: STANLEY KUBRICK'S SPACE ODYSSEY, WHICH EXPLORED THE DIRECTOR'S INFLUENCES, RESEARCH, AND PRODUCTION PROCESS IN CREATING THE PIONEERING FILM. MUSEUM STAFF CONTINUED EFFORTS TO FULLY DIGITIZE THE MUSEUM'S COLLECTION OF APPROXIMATELY 130,000 ARTIFACTS RELATING TO THE ART, HISTORY, AND TECHNOLOGY OF THE MOVING IMAGE, AVAILABLE ONLINE.


SCREENINGS, EVENTS AND ONLINE PROJECTS:THE MUSEUM FOUND WAYS IN FISCAL YEAR 2021 TO BRING CURRENT AND CLASSIC CINEMA TO ITS AUDIENCES DESPITE THE TEMPORARY CLOSURE OF ITS BUILDING. IN AUGUST 2020, THE MUSEUM LAUNCHED, IN PARTNERSHIP WITH TWO OTHER LOCAL INSTITUTIONS, THE QUEENS DRIVE-IN, AN OUTDOOR FILM FESTIVAL THAT PROVIDED NEW YORKERS WITH A SAFE AND COMMUNAL SPACE AT WHICH TO ENJOY FILMS ON A LARGE SCREEN. THE FESTIVAL SCREENED FILMS THREE TO FOUR NIGHTS A WEEK UNTIL ENDING IN NOVEMBER 2020 AND WAS BROUGHT BACK FOR A SECOND SEASON FROM MARCH THROUGH JUNE 2021. THE MUSEUM ALSO PARTNERED WITH INDEPENDENT FILM DISTRIBUTORS TO BRING VIRTUAL CINEMA, INCLUDING CURATED SERIES DEVOTED TO FILMMAKERS, TO HOME VIEWERS, AND HOSTED WEEKLY VIRTUAL DISCUSSIONS FOCUSING ON THE STATE OF CINEMA, CRITICISM, AND CULTURE. IN SPRING 2021 AUDIENCES WERE WELCOMED BACK INTO THE SUMNER M. REDSTONE THEATER FOR SUCH SERIES AS THE COMPLETE KUBRICK, SEE IT BIG: THE RETURN!, AND WOMEN IN 80S HOLLYWOOD. THE MUSEUM'S ONLINE JOURNALS REVERSE SHOT AND SLOAN SCIENCE & FILM CONTINUED TO PUBLISH CONTENT DURING THE PANDEMIC, WITH THE FORMER FOCUSING ON INTERVIEWS WITH FILMMAKERS AND FILM REVIEWS, AND THE LATTER ON ARTICLES EXAMINING THE INTERSECTION OF SCIENCE AND CINEMA.


EDUCATION AND COMMUNITY PROGRAMS:THE MUSEUM PROVIDES CURRICULUM-BASED EDUCATIONAL EXPERIENCES TO APPROXIMATELY 70,000 STUDENTS EACH YEAR, AS WELL AS AN ARRAY OF DYNAMIC, ENGAGING TOURS, TALKS, WORKSHOPS, AND SCREENINGS FOR CHILDREN, TEENS, FAMILIES, ADULTS, AND SENIORS. THE MUSEUM PIVOTED ITS EDUCATION PROGRAMS TO AN ONLINE FORMAT DURING THE PANDEMIC; LIVE-STREAMED VIRTUAL TOURS, TUTORIALS POSTED WEEKLY ON THE MUSEUM'S YOUTUBE CHANNEL, AND ONLINE SUMMER MEDIA CAMPS BROUGHT THE MUSEUM'S EDUCATIONAL OFFERINGS TO STUDENTS DESPITE THE MUSEUM BUILDING CLOSURE. UPON REOPENING IN SPRING 2021, THE MUSEUM RESUMED PRESENTING ITS EDUCATIONAL PROGRAMS IN-PERSON; SEVERAL ONLINE OFFERINGS WERE CONTINUED, HOWEVER, TO FURTHER REACH THOSE UNABLE TO VISIT THE MUSEUM IN PERSON.


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Board, Officers & Key Employees

Name (title)Compensation
Carl Goodman
Executive Director
$220,241
Wendell Walker
Deputy Director
$116,422
Barbara Miler
Deputy Director
$110,254
Mohad Athar
CFO
$15,615
Ivan L Lustig
Co-Chairman
$0
Warrington Hudlin
Vice-Chairman & Secretary
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Flying Fish Design & Production Pty Ltd
Traveling Exhibition Management And Comm
$183,898
International Protection Group Llc
Temporary Security Guards
$138,547
Bg Hacker 4 Production Inc
Consulting Director Of Events
$138,307
Flying Fish Design & Production Pty Ltd
Traveling Exhibition Management And Comm
$183,898
Bg Hacker 4 Production Inc
Consulting Director Of Events
$138,307
International Protection Group Llc
Temporary Security Guards
$138,547
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$184,959
Related organizations$0
Government grants $2,341,373
All other contributions, gifts, grants, and similar amounts not included above$1,781,085
Noncash contributions included in lines 1a–1f $30,233
Total Revenue from Contributions, Gifts, Grants & Similar$4,307,417
Total Program Service Revenue$857,183
Investment income $156
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $92,790
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $125
Miscellaneous Revenue$0
Total Revenue $5,453,055

Grants Recieved

Over the last fiscal year, we have identified 11 grants that American Museum Of The Moving Image has recieved totaling $720,146.

Awarding OrganizationAmount
William Randolph Hearst Foundation

New York, NY

PURPOSE: SUPPORT FOR ONGOING OPERATIONS

$200,000
Alfred P Sloan Foundation

New York, NY

PURPOSE: TO MAINTAIN THE COMPREHENSIVE, UP-TO-DATE,GO-TO SITE FOR THE NATIONWIDE SLOAN FILM PROGRAM, ITS PARTNERS, AND 600+ FILM PROJECTS AND TO DEVELOP RELATED OUTREACH, EVENTS, AND EDUCATIONAL MATERIALS FOR STUDENTS, TEACHERS, AND THE GENERAL PUBLIC

$146,650
Jewish Communal Fund

New York, NY

PURPOSE: GENERAL SUPPORT

$135,000
Alfred P Sloan Foundation

New York, NY

PURPOSE: TO SUPPORT THE SLOAN STUDENT GRAND JURY PRIZE FOR THE ANNUAL SELECTION AND DEVELOPMENT OF THE BEST-OF-THE-BEST SCREENPLAY FROM SLOANS SIX FILM SCHOOL PARTNERS AND SLOAN DISCOVERY AWARD SELECTED FROM SIX NON-SLOAN FILM SCHOOL SCREENPLAYS WITH S&T THEMES

$100,000
Alfred P Sloan Foundation

New York, NY

PURPOSE: TO SUPPORT A PUBLIC HEALTH-FOCUSED FILM SERIES AT THE QUEENS DRIVE-IN SHOWCASING SLOAN-SUPPORTED DOCUMENTARIES AND POPULAR FEATURE FILMS INTRODUCED BY SCIENTISTS

$60,000
Pinkerton Foundation

New York, NY

PURPOSE: CAREER READINESS

$35,000
View Grant Recipient Profile

Endowment Analysis

Beg. Balance$50,000
Ending Balance$50,000

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