Del Mar Village Association Inc
- Assets
- $315.8k
- Revenue
- $848.4k
- Investments
- $0.0
- Employees
- 1
- Location
- Del Mar, CA
- Founding
- 02/2007
- Data as of
- 06/2024
- EIN
- 05-0523622
Organization Overview
Del Mar Village Association Inc is located in Del Mar, CA. The organization was established in 2007. According to its NTEE Classification (S21) the organization is classified as: Community Coalitions, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Del Mar Village Association Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 06/2024, Del Mar Village Association Inc generated $848.4k in total revenue. This represents relatively stable growth, over the past 9 years the organization has increased revenue by an average of 7.3% each year. All expenses for the organization totaled $813.4k during the year ending 06/2024. While expenses have increased by 7.3% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2024
Describe the Organization's Mission:
Part 3 - Line 1
TO ASSIST THE CITY OF DEL MAR IN ENHANCING THE DOWNTOWN ECONOMIC VITALITY WHILE PRESERVING THE CITY'S HISTORY AND UNIQUE CHARACTER.
Describe the Organization's Program Activity:
Part 3 - Line 4a
DMVA'S ECONOMIC DEVELOPMENT PROGRAMMING FACILITATED COMMUNICATION AND THE FLOW OF INFORMATION BETWEEN DEL MAR'S BUSINESS COMMUNITY, RESIDENTS, VISITORS, COMMUNITY ORGANIZATIONS, AND GOVERNMENT AGENCIES. PROGRAMMING FACILITATED ECONOMIC STABILITY AND UNITY IN THE DEL MAR DOWNTOWN BUSINESS AND RESIDENTIAL COMMUNITY THROUGH SUCCESSFUL PROMOTIONS AND OUTREACH EFFORTS WHILE PRESERVING DEL MAR'S HISTORY AND UNIQUE CHARACTER. FY 2023-2024 PROGRAMMING INCLUDED, OUTREACH COMMUNICATIONS REGARDING EVENTS, CITY AND SECURITY ISSUES, MARKETING, GRANT OPPORTUNITIES, SOLID WASTE ETC., DMVA WORK WITH NEW AND EXPANDED DEL MAR BUSINESSES, DMVA SUPPORTED HISTORIC PRESERVATION, UPDATING A DOWNTOWN ONLINE EVENT CALENDAR AND RESOURCE CENTER, EDUCATING ON DOWNTOWN HISTORIC POINTS OF INTEREST WALKING TOUR WITH OVER 12 INTERACTIVE PLAQUES, PROMOTING DEL MAR VILLAGE LOGO/BRANDING, WORKING ON DOWNTOWN ENVIRONMENTAL SUSTAINABILITY PROJECTS SUCH AS A NEW DEL MAR SHORESAVER PROGRAM AND THE PURCHASE AND INSTALLATION OF 6 NEW WATER BOTTLE FILL STATIONS AT PARKS AND BEACH. DMVA AGAIN PARTNERED WITH THE URBAN CORPS OF SAN DIEGO TO CLEAN AND POWERWASH DEL MAR'S DOWNTOWN SIDEWALKS, ALONG WITH THE ROTARY CLUB OF DEL MAR TO REFURBISH DOWNTOWN STREET FURNITURE AND A LOCAL PARK. DMVA HELPED IMPLEMENT A BENCH AND OTHER STREETSCAPE FURNITURE DONATION PROGRAM. DMVA DEVELOPED AN ONLINE RESOURCE CENTER FOR THE LOCAL BUSINESS COMMUNITY TO PROVIDE BUSINESSES WITH NEW RELEVANT INFORMATION TO HELP DOWNTOWN DEL MAR BUSINESS OWNERS LEARN, GROW AND STAY INFORMED. DMVA CONTINUED TO IMPOEMENT A SHOP LOCAL DEL MAR VILLAGE E-CARD TO ENCOURAGE SHOPPING AND DINING LOCAL. DMVA PROVIDED GOVERNMENT LIAISON SUPPORT, FEEDBACK AND INFORMATION GATHERING.
DMVA PROMOTES AND ENHANCES THE VILLAGE OF DEL MAR, WHILE PRESERVING ITS HISTORY AND UNIQUE CHARACTER, BY HOSTING AND PROMOTING DOWNTOWN EVENTS. THE FY 2023-2024 EVENTS INCLUDED WINTER TASTE & SIP NORTH POLE BY THE SEA, SUSAN G. KOMEN BREAST CANCER CHEER STATION IN DEL MAR VILLAGE, SMALL BUSINESS SATURDAY, COMEDY NIGHTS, SUMMER SOLSTICE, BEACH AND COMMUNITY ENVIRONMENTAL CLEANUPS, BREEDERS' CUP 2024, COMEDY NIGHTS AND OTHER SMALLER DOWNTOWN EVENTS. THE TOTAL EVENT ATTENDEES FOR THIS PAST FISCAL YEAR WAS INCLUDED APPROXIMATELY 60,000+ WITH IN PERSON AND ONLINE PARTICIPANTS. DMVA WORKED WITH OVER 150 LOCAL BUSINESSES AND HUNDREDS OF SAN DIEGO COUNTY CONTRACTORS, MEDIA OUTLETS, AND OTHER NONPROFIT ORGANIZATIONS TO SUPPORT ITS MISSION.
DMVA'S DESTINATION MARKETING PROGRAMMING HELPED TO PROMOTE DEL MAR VILLAGE TO KEEP THE DEL MAR LOCAL ECONOMY HEALTHY WITH LOCALS AND VISTORS AND SUPPORT THE LOCAL COMMUNITY. DMVA SUPPORTED A ROBUST WEBSITE WITH MULTIPLE FUNCTIONALITIES FOR EDUCATING THE PUBLIC ON THE HISTORY OF DEL MAR, ALONG WITH ITS BUSINESSES, EVENTS AND THINGS TO DO. DMVA DEVELOPED AND CONTINUALLY UPDATEE BLOG POSTS, CALENDAR LISTINGS, BUSINESS LISTINGS, SOCIAL MEDIA POSTS (OVER 1,500 NEW INSTAGRAM FOLLOWERS AND 690,000 IMPRESSIONS AND 453,000 FACEBOOK IMPRESSIONS), DIGITAL PHOTOGRAPHY, EMAILS (OVER 30 EMAILS SENT), AND OTHER DIGITAL ASSETS TO KEEP DEL MAR TOP OF MIND FOR THE VISITORS AND COMMUNITY IN SAN DIEGO COUNTY AND THROUGHOUT THE US. DMVA ALSO IMPROVED THE PHYSICAL IMAGE OF DEL MAR'S MAIN STREET WHILE PRESERVING ITS HISTORY AND UNIQUE CHARACTER, MAKING IT AN INVITING, COMFORTABLE, SAFE AND ENVIRONMENTALLY FRIENDLY PLACE TO ATTRACT RESIDENCE, INVESTORS, BUSINESSES IN VISITORS TO THE DOWNTOWN. ONGOING DESIGN PROJECTS IN FY 2023-2024 INCLUDED, DEL MAR PEDESTRIAN SIGNS AND LIFEGUARD STATION SIGNS(X9), DEL MAR VILLAGE SUMMER LIGHT POLE BANNERS (X60), DEL MAR A NEW HOLIDAY TREE, HOLIDAY LIGHT POLE BANNERS (X31), AND HOLIDAY GARLAND AND LIGHTS; ETC. DMVA PROGRAMMING SAFELY SUPPORTED 150 BUSINESSES, 4000+ RESIDENTS AND THOUSANDS OF VISITORS TO DEL MAR DURING THE FISCAL YEAR WITH CLEAN AND SANITIZED OUTDOOR VENUES FOR DINING, SHOPPING AND RECREATION.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Kc Vafiadis Chair | OfficerTrustee | 3 | $0 |
Robert Gregson Treasurer | OfficerTrustee | 1.5 | $0 |
Karen Powell Secretary | OfficerTrustee | 0.5 | $0 |
Jennifer Mcclellan Director | Trustee | 0.5 | $0 |
Charles Koll Director | Trustee | 1 | $0 |
Mary Lou Amen Director | Trustee | 0.5 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $105,000 |
| All other contributions, gifts, grants, and similar amounts not included above | $147,960 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $252,960 |
| Total Program Service Revenue | $588,740 |
| Investment income | $1,526 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $5,099 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $848,432 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $212,996 |
| Compensation of current officers, directors, key employees. | $21,300 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $13,102 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $8,139 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $350,035 |
| Advertising and promotion | $139,780 |
| Office expenses | $13,229 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $10,105 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $11,271 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $7,357 |
| All other expenses | $0 |
| Total functional expenses | $813,354 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $27,321 |
| Savings and temporary cash investments | $288,109 |
| Pledges and grants receivable | $338 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $315,768 |
| Accounts payable and accrued expenses | $7,735 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $134,516 |
| Other liabilities | $0 |
| Total liabilities | $142,251 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $173,517 |
| Total liabilities and net assets/fund balances | $315,768 |