The New Childrens Museum is located in San Diego, CA. The organization was established in 1981. According to its NTEE Classification (A52) the organization is classified as: Children's Museums, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, New Childrens Museum employed 82 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. New Childrens Museum is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2021, New Childrens Museum generated $4.1m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 1.1% each year. All expenses for the organization totaled $4.3m during the year ending 12/2021. While expenses have increased by 0.4% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
THE NEW CHILDRENS MUSEUM (THE MUSEUM) IN SAN DIEGO IS AN ARTS-BASED CHILDRENS MUSEUM WHOSE MISSION IS TO STIMULATE IMAGINATION, CREATIVITY, AND CRITICAL THINKING IN CHILDREN AND FAMILIES THROUGH INVENTIVE, ENGAGING EXPERIENCES WITH CONTEMPORARY ART.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE MUSEUM OPENED IN A LA JOLLA SHOPPING CENTER IN 1983 AND MOVED TO ITS CURRENT DOWNTOWN LOCATION IN 1993. RENAMING ITSELF THE SAN DIEGO CHILDRENS MUSEUM/MUSEO DE LOS NIOS, IT WAS AMONG THE FIRST CHILDRENS MUSEUMS TO EMPHASIZE BILINGUAL ENGAGEMENT AND CROSS-BORDER ARTIST COMMISSIONS. IN 2003, THE MUSEUM CLOSED ITS DOORS TO FUNCTION WITHOUT WALLS WHILE CONSTRUCTING A NEW HOME. FOR FIVE YEARS, COMMUNITY OUTREACH, INCLUDING TO SAN DIEGOS UNDERSERVED COMMUNITIES AND SCHOOLS, WAS ITS ENTIRE FOCUS.IN 2008, THE MUSEUM OPENED IN ITS CURRENT, ENVIRONMENTALLY SUSTAINABLE, THREE-STORY, 50,000 SQUARE-FOOT FACILITY (DESIGNED BY ARCHITECT ROB QUIGLEY). THE MUSEUM RENAMED ITSELF THE NEW CHILDRENS MUSEUM, WITH THE WORD NEW SIGNIFYING THAT IT WAS A NEW MODEL OF CHILDRENS MUSEUM, FOCUSED ON COMMISSIONING IMMERSIVE CONTEMPORARY ART. THE MUSEUM IS A COMMUNITY RESOURCE SERVING ALL OF SAN DIEGO, AND A BACKYARD FOR URBAN FAMILIES LIVING DOWNTOWN. THE MUSEUM PROVIDES A SAFE AND ENGAGING PLACE TO PLAY AND IMPACTS THE SAN DIEGO ECONOMY BY PROVIDING WORK FOR ARTISTS, CLASSES AND CAMPS, AND A DESTINATION FOR LOCAL FAMILIES AS WELL AS REGIONAL, NATIONAL, AND INTERNATIONAL TOURISTS.THE MUSEUM WAS ONE OF ONLY FIVE MUSEUMS AWARDED THE 2019 NATIONAL MEDAL FOR MUSEUM AND LIBRARY SERVICE IN RECOGNITION OF ITS OUTSTANDING SERVICE TO THE COMMUNITY. WIDESPREAD ACCESS CONTINUES TO BE THE CORNERSTONE OF THE MUSEUMS PHILOSOPHY; WITH OVER 26% OF ITS ANNUAL VISITORS COMING FOR FREE OR AT DISCOUNTED RATES EACH YEAR THROUGH AN ARRAY OF COMMUNITY ACCESS INITIATIVES AND PARTNERSHIPS.IN MAY 2021, THE MUSEUM REOPENED TO THE PUBLIC AFTER A 14-MONTH PANDEMIC CLOSURE. AFTER TWO MONTHS OF BEING OPEN, THE MUSEUM WELCOMED ITS 2,000,000TH VISITORS IN JULY 2021. THE FOLLOWING MONTH, THE MUSEUM OPENED ITS FIRST STAND-ALONE SATELLITE LOCATION IN NORTH COUNTY SAN DIEGO, CALLED THE ART + PLAY SPACE, WITH A SMALLER (2,000 SQUARE FOOT) VERSION OF ITS DOWNTOWN OFFERINGS. THE MUSEUM ALSO PROVIDES POP-UP ARTMAKING AND PROGRAMMING AT STUDIO BY THE BAY, AN ART STUDIO PARTNERSHIP WITH SEAPORT VILLAGE.THE MUSEUM IS AN ARTS-BASED CHILDRENS MUSEUM THAT SERVES AS A COMMUNITY RESOURCE FOR EARLY CHILDHOOD CREATIVITY THROUGH CONTEMPORARY ART AND OPEN PLAY. IT INVITES FAMILIES TO THINK, PLAY, AND CREATE IN MULTIPLE WAYS: CHILDREN TOUCH, JUMP, CLIMB, AND CRAWL AS THEY PHYSICALLY EXPLORE LARGE-SCALE, INTERACTIVE INSTALLATIONS CREATED BY COMMISSIONED CONTEMPORARY ARTISTS. EACH IS NOTABLE FOR ITS AESTHETICS, CONCEPTUAL IDEAS, CREATIVITY, PLAYABILITY, AND LAYERED INTERACTIONS. RECENTLY COMMISSIONED INSTALLATIONS (LATE 2020 2021) INCLUDE: ENERGIZED! BY REGAN RUSSELL; BRIAN AND THE BUGS BY KATIE RUIZ; EL MS ALL BY PANCA VILLASEOR; IN THE BALANCE BY RISA PUNO; AND TEATRO PIATA BY DAVID REYNOSO. THE MUSEUM OFFERS ART-MAKING AND EDUCATIONAL THEMES IN ITS STUDIO SPACES THROUGH DROP-IN ACTIVITIES AND SCHEDULED WORKSHOPS THAT ARE FREE WITH ADMISSION. STUDIO SPACES CURRENTLY INCLUDE TIKITIKO BY TANYA AGUIIGA, WHERE YOUNG VISITORS EXPLORE MANIPULATIVES THAT STIMULATE THE SENSES; THE ROSSO FAMILY FOUNDATION INNOVATORS LAB, THE MUSEUMS MAKERSPACE WHERE CHILDREN EXPLORE STEAM-BASED PROJECTS; CLAY STUDIO, WHERE VISITORS SCULPT AND TAKE-HOME CLAY CREATIONS; PAINT STUDIO, THAT LETS CHILDREN PAINT A FULL-SIZED OBJECT (CURRENTLY A PICKUP TRUCK); AND TODDLER TIME WORKSHOPS THAT INCLUDE FINGER PAINTING, MOVEMENT, MUSIC, AND STORY TIME. DISTANCE LEARNING OFFERINGS CREATED DURING THE PANDEMIC THROUGH @THINKPLAYCREATEFROMHOME CONTINUED THE MUSEUMS COMMITMENT TO ART EXPOSURE AND ENGAGEMENT FOR CHILDREN AND FAMILIES. IN 2020, THE MUSEUM PRODUCED 137 VIDEOS AND 30+ ART-MAKING PROMPTS FOR USE AT HOME OR IN SCHOOL SITUATIONS. CONVERSATIONS WITH ITS COMMUNITY PARTNERS IN DIVERSE NEIGHBORHOODS SERVING LOW-INCOME FAMILIES IDENTIFIED THE NEED FOR LOW-TECH CREATIVE OPTIONS AS WELL. THE MUSEUM RESPONDED WITH 13,240 ARTS/LEARNING KITS CONTAINING BASIC ART SUPPLIES LIKE PAPER, COLORED PENS/PENCILS, SAFETY SCISSORS, AND ACTIVITY PAGES (SOMETIMES BILINGUAL). THE ART/LEARNING KITS CONTINUE TO BE OFFERED TO COMMUNITY PARTNERS AND SCHOOLS, ENABLING THEM TO CHOOSE FROM IN-PERSON OR VIRTUAL CREATIVE ENGAGEMENT BASED ON COMFORT LEVEL.COMMUNITY ENGAGEMENT IS CRITICAL TO OUR MISSION, AND WE CONTINUALLY EVALUATE THE NEEDS OF UNDERSERVED AUDIENCES. THE IMPERATIVE TO MEET THE NEEDS AND PROVIDE ACCESS TO ALL AUDIENCES HAS LONG BEEN EMPHASIZED BY THE BOARD. THE MUSEUM HAS BUILT RELATIONSHIPS WITH HUNDREDS OF SCHOOLS, SOCIAL SERVICE AGENCIES, AND COMMUNITY ORGANIZATIONS SINCE OPENING IN 2008. FUELED BY RESEARCH THAT STUDENTS FROM LOW SOCIO-ECONOMIC BACKGROUNDS WHO ARE EXPOSED TO THE ARTS MAKE GREATER ACADEMIC AND PROFESSIONAL INCREASES THAN THEIR MORE PRIVILEGED PEERS, THE MUSEUM HAS DEVELOPED A ROBUST COMMUNITY ACCESS PROGRAM TO SERVE CHILDREN AND FAMILIES (IN ORDER OF ATTENDANCE): SALUTE OUR TROOPS SAN DIEGO IS HOME TO THE LARGEST POPULATION OF ACTIVE-DUTY MILITARY, RETURNING VETERANS, AND MILITARY FAMILIES IN THE NATION. THESE FAMILIES FACE UNIQUE CHALLENGES, INCLUDING FREQUENT MOVES, DEPLOYMENTS, AND READJUSTMENTS TO HOME LIFE. THE MUSEUMS MILITARY ACCESS PROGRAM FOCUSES ON PROVIDING MILITARY FAMILIES WITH AN AFFORDABLE, ENRICHING PLACE TO FEEL APPRECIATED AND AT HOME. PARTNERSHIPS INCLUDE NATIONAL ENDOWMENT FOR THE ARTS BLUE STAR MUSEUMS PROGRAM (FREE ADMISSION TO ALL MILITARY FROM ARMED FORCES DAY TO LABOR DAY); USO SAN DIEGO; AND SUPPORT THE ENLISTED PROGRAM (STEP). SCHOOL VISITS/TITLE I THE NEW CHILDRENS MUSEUM OFFERS BOTH IN-PERSON AND VIRTUAL TOURS FOR SCHOOLS AND OTHER GROUPS FROM PRE-KINDERGARTEN THROUGH HIGH SCHOOL. STUDENTS, TEACHERS, AND CHAPERONES FROM DOZENS OF SCHOOLS THROUGHOUT SAN DIEGO COME FOR FREE OR AT DISCOUNTED RATES; APPROXIMATELY 60% OF ALL SCHOOL VISITS ARE FROM TITLE I SCHOOLS AND HEAD START PROGRAMS. MOST SCHOOL AND GROUP VISITS INCLUDE PARTICIPATORY, HANDS-ON EXPERIENCES THAT ENCOURAGE INQUIRY-BASED LEARNING INSPIRED BY THE MUSEUMS ART INSTALLATIONS; INTERDISCIPLINARY APPLICATIONS IN THE CLASSROOM OF THE FOLLOWING SUBJECTS: VISUAL ARTS, READING, WRITING, SOCIAL STUDIES AND SCIENCE AND GRADE LEVEL, AGE-APPROPRIATE AND STANDARDS-ALIGNED ACTIVITIES. LIBRARY ACCESS PROGRAM: DISCOVER AND GO THE MUSEUM HAS HAD A LONG-RUNNING RELATIONSHIP WITH SAN DIEGO COUNTY AND CITY LIBRARIES, OFFERING FREE ADMISSION TO LIBRARY PASS HOLDERS. AFTER THE PANDEMIC, THE SAN DIEGO PUBLIC LIBRARY INTRODUCED DISCOVER AND GO, WHICH PROVIDES CARDHOLDERS THE ABILITY TO RESERVE A FREE PASS TO VISIT THE MUSEUM. THE PASS COVERS ADMISSION FOR 2 ADULTS AND UP TO 6 CHILDREN (8 PEOPLE TOTAL). MUSEUMS FOR ALL THIS COLLABORATIVE INITIATIVE BETWEEN THE ASSOCIATION OF CHILDRENS MUSEUMS AND THE INSTITUTE FOR MUSEUMS AND LIBRARY SERVICES ENCOURAGES FAMILIES OF ALL BACKGROUNDS TO VISIT MUSEUMS REGULARLY AND BUILD LIFELONG MUSEUM HABITS. VISITORS THAT USE AN EBT CARD (FOOD BENEFITS/WIC) CAN GET UP TO FOUR PEOPLE INTO THE MUSEUM FOR $2/PER PERSON. THE MUSEUM ALSO OFFERS AN ACCESS FOR ALL MEMBERSHIP FOR EBT CARD HOLDERS FOR $40 (25% OF THE REGULAR PRICE). MUSEUMS FOR ALL ADMISSIONS ACCOUNTED FOR 11% OF VISITORS IN 2021 AND 17% FOR 2022 YEAR TO DATE. PARTNERS IN CREATIVITY CHILDREN AND CHAPERONES COME FROM 12 SOCIAL SERVICE AGENCIES WORKING WITH ABUSE/NEGLECT, HOMELESSNESS, LOW LITERACY, MENTAL AND PHYSICAL DISABILITIES, SUBSTANCE ABUSE, AND MIGRANT ISSUES. GROUPS ENJOY FREE VISITS IN A SAFE ENVIRONMENT WITH ACTIVITIES GEARED TO THEIR NEEDS. THE MUSEUM ALSO ASSEMBLES AND CREATES KITS WITH PROGRAMMING AND SUPPLIES TO BRING TO THE ORGANIZATIONS IF THEIR FAMILIES PREFER AN AT-HOME EXPERIENCE. ACCESSIBILITY MORNINGS CHILDREN WITH DISABILITIES AND THEIR FAMILY/CARETAKERS CAN ENJOY THE MUSEUMS INSTALLATIONS AND PROGRAMMING FOR FREE ON DESIGNATED MORNINGS ONCE A MONTH, PRIOR TO THE MUSEUM OPENING TO THE PUBLIC. OTHER KIDS FREE OCTOBER, MUSEUM MONTH IN FEBRUARY, CROSS-MEMBERSHIP PROMOTIONS, AND OTHER INITIATIVES PROVIDE ADDITIONAL OPPORTUNITIES TO VISIT THE MUSEUM FOR FREE OR DEEPLY DISCOUNTED EACH YEAR. MASS CREATIVITY DAY AND WORKSHOPS SINCE 2013, THE MASS CREATIVITY PROGRAM HAS IMPACTED MORE THAN 20 DIVERSE COMMUNITY GROUPS, INCLUDING BARRIO LOGAN COLLEGE INSTITUTE, BARRIO LOGAN; CASA FAMILIAR; SAN YSIDRO; CITY HEIGHTS/WEINGART LIBRARY, CITY HEIGHTS; PARADISE HILLS/SKYLINE HILLS LIBRARY, PARADISE HILLS; THE SAN DIEGO LGBT COMMUNITY CENTER, HILLCREST; SOLUTIONS FOR CHANGE, VISTA; AND SOUTH BAY COMMUNITY SERVICES, CHULA VISTA. THE WORKSHOP SERIES CULMINATES EACH JUNE ON MASS CREATIVITY DAY, WHEN PARTICIPANTS AND THE PUBLIC COME TO THE MUSEUM AND ITS PARK FOR A FREE FESTIVAL OF ARTMAKING, MUSIC, AND FUN. MASS CREATIVITY WORKSHOPS WERE HELD VIRTUALLY IN 2020 AND 2021 RESUMED IN PERSON IN 2022.FEEDBACK FROM EVALUATIONS, OBSERVATIONS, AND COMMUNITY PARTNERS CONSISTENTLY SUPPORTS THE MUSEUMS THEORY OF CHANGE: THAT SMALL SUCCESSES EXPERIENCED DURING OPEN PLAY AND ART ACTIVITIES REINFORCE THE DEVELOPMENT OF CRUCIAL SKILLS LIKE CONFIDENCE, OPTIMISM, CREATIVITY, PROBLEM-SOLVING, COLLABORATION
Name (title) | Role | Hours | Compensation |
---|---|---|---|
Reed Vickerman CFO | Officer | 43 | $234,482 |
Kerri Fox COO | Officer | 43 | $131,295 |
Lilli-Mari Andresen Dir Of Giving | 0 | $109,975 | |
Greg Gossard Treasurer | OfficerTrustee | 5 | $0 |
Chris Russo Vice Chair | OfficerTrustee | 5 | $0 |
Tom Rosso Past Chair | OfficerTrustee | 5 | $0 |
Vendor Name (Service) | Service Year | Compensation |
---|---|---|
One America 403b Account | 12/30/21 | $123,032 |
Sharp Health Plan Healthcare Plan | 12/30/21 | $110,844 |
Statement of Revenue | |
---|---|
Federated campaigns | $0 |
Membership dues | $294,581 |
Fundraising events | $16,075 |
Related organizations | $0 |
Government grants | $1,407,629 |
All other contributions, gifts, grants, and similar amounts not included above | $1,408,855 |
Noncash contributions included in lines 1a–1f | $15,569 |
Total Revenue from Contributions, Gifts, Grants & Similar | $3,127,140 |
Total Program Service Revenue | $711,639 |
Investment income | $95,480 |
Tax Exempt Bond Proceeds | $0 |
Royalties | $0 |
Net Rental Income | $10,017 |
Net Gain/Loss on Asset Sales | $0 |
Net Income from Fundraising Events | $89,939 |
Net Income from Gaming Activities | $0 |
Net Income from Sales of Inventory | $57,368 |
Miscellaneous Revenue | $0 |
Total Revenue | $4,094,754 |
Statement of Expenses | |
---|---|
Grants and other assistance to domestic organizations and domestic governments. | $0 |
Grants and other assistance to domestic individuals. | $0 |
Grants and other assistance to Foreign Orgs/Individuals | $0 |
Benefits paid to or for members | $0 |
Compensation of current officers, directors, key employees. | $396,628 |
Compensation of current officers, directors, key employees. | $58,917 |
Compensation to disqualified persons | $0 |
Other salaries and wages | $1,703,712 |
Pension plan accruals and contributions | $0 |
Other employee benefits | $277,302 |
Payroll taxes | $172,239 |
Fees for services: Management | $0 |
Fees for services: Legal | $0 |
Fees for services: Accounting | $0 |
Fees for services: Lobbying | $0 |
Fees for services: Fundraising | $0 |
Fees for services: Investment Management | $0 |
Fees for services: Other | $0 |
Advertising and promotion | $106,679 |
Office expenses | $0 |
Information technology | $83,922 |
Royalties | $0 |
Occupancy | $309,502 |
Travel | $6,325 |
Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
Conferences, conventions, and meetings | $6,692 |
Interest | $0 |
Payments to affiliates | $0 |
Depreciation, depletion, and amortization | $598,328 |
Insurance | $0 |
All other expenses | $88,186 |
Total functional expenses | $4,269,409 |
Balance Sheet | |
---|---|
Cash—non-interest-bearing | $484,286 |
Savings and temporary cash investments | $0 |
Pledges and grants receivable | $30,040 |
Accounts receivable, net | $354,470 |
Loans from Officers, Directors, or Controlling Persons | $0 |
Loans from Disqualified Persons | $0 |
Notes and loans receivable | $0 |
Inventories for sale or use | $34,492 |
Prepaid expenses and deferred charges | $29,436 |
Net Land, buildings, and equipment | $17,670,225 |
Investments—publicly traded securities | $0 |
Investments—other securities | $0 |
Investments—program-related | $0 |
Intangible assets | $0 |
Other assets | $3,317,596 |
Total assets | $21,920,545 |
Accounts payable and accrued expenses | $364,574 |
Grants payable | $0 |
Deferred revenue | $1,646,711 |
Tax-exempt bond liabilities | $0 |
Escrow or custodial account liability | $0 |
Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
Secured mortgages and notes payable | $305,556 |
Unsecured mortgages and notes payable | $0 |
Other liabilities | $2,500 |
Total liabilities | $2,319,341 |
Net assets without donor restrictions | $18,667,614 |
Net assets with donor restrictions | $933,590 |
Capital stock or trust principal, or current funds | $0 |
Paid-in or capital surplus, or land, building, or equipment fund | $0 |
Retained earnings, endowment, accumulated income, or other funds | $0 |
Total liabilities and net assets/fund balances | $21,920,545 |
Over the last fiscal year, we have identified 2 grants that The New Childrens Museum has recieved totaling $15,140.
Awarding Organization | Amount |
---|---|
The Rice Family Foundation San Diego, CA PURPOSE: EDUCATIONAL PROGRAMSUPPORT | $15,000 |
Levine Family Charitable Foundation Encino, CA PURPOSE: GENERAL SUPPORT | $140 |
Beg. Balance | $1,984,321 |
Earnings | $304,192 |
Net Contributions | $1,100,000 |
Ending Balance | $3,388,513 |
Organization Name | Assets | Revenue |
---|---|---|
Bay Area Discovery Museum Sausalito, CA | $26,061,863 | $6,725,383 |
Kidspace A Participatory Museum Pasadena, CA | $15,725,981 | $6,757,271 |
San Jose Childrens Discovery Museum San Jose, CA | $25,329,021 | $4,652,223 |
Discovery Childrens Museum Las Vegas, NV | $39,373,617 | $4,934,798 |
The New Childrens Museum San Diego, CA | $21,920,545 | $4,094,754 |
Childrens Museum Of Santa Barbara Santa Barbara, CA | $24,619,605 | $3,517,669 |
Over The Rainbow Butterfly Garden Inc Flagstaff, AZ | $925,650 | $2,814,063 |
Pretend City The Childrens Museum Of Orange County Irvine, CA | $6,089,544 | $5,307,442 |
Childrens Discovery Center Honolulu, HI | $10,018,430 | $981,268 |
Tucson Childrens Museum Inc Tucson, AZ | $1,837,223 | $2,864,364 |
Childrens Museum Of Sonoma County Santa Rosa, CA | $4,201,797 | $955,744 |
San Diego Childrens Discovery Museum Escondido, CA | $2,518,653 | $1,969,414 |