National Hot Rod Association

Organization Overview

National Hot Rod Association is located in San Dimas, CA. The organization was established in 1987. According to its NTEE Classification (A50) the organization is classified as: Museums, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2022, National Hot Rod Association employed 1,132 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. National Hot Rod Association is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2022, National Hot Rod Association generated $88.8m in total revenue. The organization has seen a slow decline revenue. Over the past 8 years, revenues have fallen by an average of (1.2%) each year. All expenses for the organization totaled $82.4m during the year ending 12/2022. As we would expect to see with falling revenues, expenses have declined by (2.8%) per year over the past 8 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

PRESERVE AND PROMOTE THE SPORT OF DRAG RACING AND IMPROVE SAFETY IN THE SPORT.

Describe the Organization's Program Activity:

Part 3 - Line 4a

THE ASSOCIATION EXPENDS SUBSTANTIAL RESOURCES IN SUPPORT OF IMPROVING, PROMOTING, AND ADVANCING THE COMMON INTEREST OF THOSE ENGAGED IN THE SPORT OF DRAG RACING PRIMARILY THROUGH PROVIDING A GOVERNING STRUCTURE, SANCTIONING CERTAIN RACES, CONTINUOUSLY INVESTING IN FACILITY SAFETY AND NHRA TRACK IMPROVEMENTS, AND FOSTERING THE CONDUCT OF THOUSANDS OF DRAG RACING EVENTS ANNUALLY ON NATIONAL AS WELL AS LOCAL LEVELS. THE ASSOCIATION PROVIDES SUPPORT TO RACER PARTICIPANTS, TO TRACK OPERATORS CONDUCTING THESE EVENTS, AND TO MANUFACTURERS AND DISTRIBUTORS OF VEHICLES, PARTS AND PRODUCTS USED IN RACING.THROUGH THESE ACTIVITIES AND EVENTS, THE ASSOCIATION PROMOTES THE SPORT AND INDUSTRY OF DRAG RACING BY FOSTERING THE ENTHUSIASM OF THE PUBLIC AND PARTICIPANTS, AND PROVIDING A PROVING GROUND AND SHOWCASE FOR MANUFACTURERS AND DISTRIBUTORS. THE ASSOCIATION IS ACTIVELY ENGAGED IN ENHANCING THE PUBLIC IMAGE OF DRAG RACING WITH A VIEW TOWARD INCREASING PARTICIPATION AND FOSTERING THE ASSOCIATION'S MISSION OF PRESERVING AND PROTECTING THE SPORT OF DRAG RACING AND IMPROVING SAFETY IN THE SPORT BY, AMONG OTHER THINGS, FOSTERING A NETWORK OF RACING VENUES AND RACING SERIES. THE ASSOCIATION'S GREATEST PUBLIC RELATIONS TOOLS ARE ITS ANNUAL SERIES OF NATIONAL EVENTS THAT ARE TELECAST AND SHOWCASE THE BEST OF THE SPORT, INCLUDING ITS DIVERSE PARTICIPANTS AND COMPLEX TECHNOLOGY, AS WELL AS ITS TELEVISION PROGRAMS AND WEBSITE AND ITS PUBLICATION, NATIONAL DRAGSTER, WHICH IS PUBLISHED TO PROVIDE FULL COVERAGE DURING THE RACING SEASON. THROUGH THESE EVENTS AND ACTIVITIES THE ASSOCIATION WORKS TO INCREASE THE SIZE AND INVOLVEMENT OF THE BUSINESSES WHICH ARE PART OF THE DRAG RACING INDUSTRY AND WHICH ULTIMATELY SUPPORT THE SPORT AND ITS PARTICIPANTS BOTH ON THE RACER AND SPECTATOR LEVEL. THE ASSOCIATION ALSO PROVIDES A FULL SPECTRUM OF RACING OPPORTUNITIES BEGINNING AT THE JR. DRAG RACING LEAGUE LEVEL WHERE GIRLS AND BOYS AS YOUNG AS FIVE MAY PARTICIPATE, TO THE GRASS ROOTS "STREET LEGAL" LEVEL, AND PROGRESSING ALL THE WAY TO VEHICLES WITH SPEEDS OVER 300 MPH. THE ASSOCIATION PROMOTES THE CAREER AND EDUCATIONAL OPPORTUNITIES AVAILABLE IN THE INDUSTRY THROUGH ITS INNOVATIVE YOUTH AND EDUCATION SERVICES PROGRAM WHICH EXPOSES SEVERAL THOUSAND HIGH SCHOOL STUDENTS TO CAREER OPPORTUNITIES IN THE SPORT. THE ASSOCIATION TYPICALLY ALSO CONDUCTS A DEDICATED ANNUAL CAREER OPPORTUNITIES FAIR.


THE ASSOCIATION ESTABLISHES RULES THAT GOVERN COMPETITION INCLUDING RULES AND STANDARDS THAT ARE DESIGNED TO ENHANCE SAFETY IN THE SPORT AS WELL AS PROMOTE FAIR COMPETITION. THE ASSOCIATION CONTINUALLY ANALYZES AND LEARNS FROM EXPERIENCE GAINED FROM OVER SEVEN DECADES OF SANCTIONING THE SPORT AND INFORMATION GARNERED FROM THE THOUSANDS OF EVENTS CONDUCTED EACH YEAR. THE ASSOCIATION ANALYZES AND TRIES TO ANTICIPATE THE NEED FOR CHANGES IN GUIDELINES APPLICABLE TO RACE TRACK FACILITIES, AND STANDARDS FOR RACE VEHICLES, PERSONAL PROTECTIVE EQUIPMENT AND THE CONDUCT OF EVENTS. THE ASSOCIATION ANALYZES INCIDENTS AND SHARES ITS EXPERIENCE TO IMPROVE SAFETY AND BENEFIT THE SPORT. THE ASSOCIATION WORKS WITH THE INDUSTRY IT REPRESENTS IN THE DEVELOPMENT OF PARTS AND EQUIPMENT FOR RACE VEHICLES AND ENCOURAGES MANUFACTURERS TO CONTINUE TO BE INNOVATIVE IN THE DEVELOPMENT OF SAFETY ORIENTED EQUIPMENT, WITH TECHNOLOGY THAT CAN BE USED NOT ONLY IN RACE VEHICLES BUT FOR EVERYDAY PASSENGER CARS AS WELL. AS PART OF ITS MISSION TO IMPROVE SAFETY IN THE SPORT OF DRAG RACING, THE ASSOCIATION ALSO WORKS ON FACILITY ISSUES AND IMPROVEMENTS THROUGHOUT A BROAD NETWORK OF AFFILIATED TRACKS THROUGHOUT NORTH AMERICA. THE ASSOCIATION SHARES INFORMATION WITH OWNERS AND OPERATORS OF VARIOUS RACING FACILITIES REGARDING IMPROVEMENTS AIMED TO IMPROVE SAFETY AS WELL AS IMPROVE THE CONDUCT OF EVENTS, AND THEREBY ATTRACT MORE PARTICIPANTS AND SPECTATORS. THE ASSOCIATION DEVOTES SUBSTANTIAL RESOURCES TO IMPROVING RACING FACILITIES AND HELPING TRACK OWNERS AND OPERATORS PROMOTE PROGRAMS WHICH ARE LIKELY TO ATTRACT MORE SPONSORS, SPECTATORS AND PARTICIPANTS ALIKE. THE ASSOCIATION OWNS AND MAINTAINS A SMALL NUMBER OF RACING FACILITIES TO PRESERVE THE RIGHT TO RACE AND PROVIDE RACING VENUES IN CERTAIN GEOGRAPHICAL AREAS AS WELL AS TO USE AS A PROVING GROUND FOR PROGRAMS AND INITIATIVES THAT IMPROVE ITS ABILITY TO PERFORM ITS ROLE AS A SANCTIONING BODY.


THE ASSOCIATION'S PUBLICATION, NATIONAL DRAGSTER, PROVIDES IN-DEPTH INFORMATION TO TENS OF THOUSANDS OF MEMBERS AND TO EVEN MORE PASS-ALONG READERS. INFORMATION IS PROVIDED TO THOUSANDS OF MEMBERS AND NONMEMBERS THROUGH THE ASSOCIATION'S WEBSITES, NHRA.COM. AND NHRARACER.COM. THE PUBLICATION SHOWCASES THE LATEST IN AUTOMOTIVE TECHNOLOGY, RACE COVERAGE, INTERVIEWS, NEWS, STATISTICS AND ADVERTISING TO SPECTATORS, COMPETITORS, SPONSORS, TRACK OPERATORS, HOBBYISTS, ENTHUSIASTS AND OTHERS. THE PRINTED AND ONLINE PUBLICATION IS DISTRIBUTED TO PROVIDE FULL COVERAGE DURING THE RACING SEASON AND HAS THE LARGEST READERSHIP OF ALL DRAG RACING PUBLICATIONS AND THE INTERNET WEBSITE IS ALSO WIDELY VIEWED.


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Board, Officers & Key Employees

Name (title)Compensation
Glen Cromwell
President
$828,329
Peter Clifford
Ceo/ Board Chairman
$615,832
Linda Louie
VP & General Counsel
$501,319
Bradley Gerber
VP Sales & Chief Dvpmt
$425,042
Ned Walliser
VP Competition
$343,421
Joshua Peterson
VP Racing Administration
$344,819

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Game Creek Video Llc
Tv Production
$1,455,270
3g Wireless Llc
Tv Production
$1,050,658
A-l Tier Ii Llc
Ticketing Program & Advertising
$611,012
Bebop Technology
Web/cloud Services
$484,259
Enterprise Holdings Inc
Car Rental Service
$505,069
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $2,388,000
All other contributions, gifts, grants, and similar amounts not included above$350,000
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$2,738,000
Total Program Service Revenue$84,816,793
Investment income $235,532
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $63,102
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $18,538
Miscellaneous Revenue$0
Total Revenue $88,809,883

Grants Awarded

Over the last fiscal year, National Hot Rod Association has awarded $32,000 in support to 3 organizations.

Grant RecipientAmount

BRAKES (PUT ON THE BRAKES)

PURPOSE: TRAIN AND EDUCATE TEENAGE DRIVERS AND THEIR PARENTS ABOUT THE IMPORTANCE OF SAFE AND RESPONSIBLE DRIVING TO PREVENT INJURIES AND SAVE LIVES

$10,500

RPM MINISTRY INC

PURPOSE: CONTRIBUTION FOR MINISTRY SUPPORTING RACERS

$7,200

HORATIO ALGER ASSOCIATION

PURPOSE: EDUCATIONAL PROGRAMS TO MENTOR & ASSIST STUDENTS WHO HAVE OVERCOME ADVERSITY AND WANT TO PURSUE HIGHER EDUCATION.

$14,300
View Grant Profile

Peer Organizations

Organization NameAssets
National Hot Rod Association
San Dimas, CA
$88,809,883
The Exploratorium
San Francisco, CA
$47,989,738
Uss Midway Museum
San Diego, CA
$39,786,276
Petersen Automotive Museum Foundation
Los Angeles, CA
$25,097,609
Oakland Museum Of California
Oakland, CA
$17,944,266
Musical Instrument Museum
Phoenix, AZ
$22,440,429
Lucas Museum Of Narrative Art
Los Angeles, CA
$252,208,528
Discovery Science Center Of Orange County
Santa Ana, CA
$13,731,986
Heard Museum
Phoenix, AZ
$10,832,510
Japanese American National Museum
Los Angeles, CA
$13,814,782
Grammy Museum Foundation Inc
Los Angeles, CA
$9,757,476
Palm Springs Art Museum
Palm Springs, CA
$8,917,182
Pearl Harbor Aviation Museum
Honolulu, HI
$13,043,823
300 Stewart Avenue Corporation
Las Vegas, NV
$7,980,784
Mingei International Inc
San Diego, CA
$6,708,179
Turtle Bay Exploration Park
Redding, CA
$12,961,213
Pacific Fleet Submarine Memorial Association Inc
Honolulu, HI
$10,178,403
Safari Game Search Foundation
Winston, OR
$5,899,859
The Nasdaq Entrepreneurial Center Inc
San Francisco, CA
$4,251,800
Sharewell
Santa Monica, CA
$4,600,409
Charles M Schulz Museum And Research Center
Santa Rosa, CA
$3,522,372
Neon Museum
Las Vegas, NV
$6,075,872
Charles W Bowers Museum Corporation
Santa Ana, CA
$8,275,057
Museum Of Latin American Art
Long Beach, CA
$5,556,052
Columbia River Maritime Museum Inc
Astoria, OR
$5,538,181

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