California Rodeo Inc
- Assets
- $9.1m
- Revenue
- $3.4m
- Investments
- $0.0
- Employees
- 21
- Location
- Salinas, CA
- Founding
- 12/1931
- Data as of
- 09/2021
- EIN
- 94-0361165
Organization Overview
California Rodeo Inc is located in Salinas, CA. The organization was established in 1931. According to its NTEE Classification (A23) the organization is classified as: Cultural & Ethnic Awareness, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 09/2021, California Rodeo Inc employed 21 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. California Rodeo Inc is a 501(c)(4) and as such, is described as a "Civic League, Social Welfare Organization, and Local Association of Employees" by the IRS.
For the year ending 09/2021, California Rodeo Inc generated $3.4m in total revenue. The organization has seen a slow decline revenue. Over the past 6 years, revenues have fallen by an average of (0.7%) each year. All expenses for the organization totaled $2.8m during the year ending 09/2021. As we would expect to see with falling revenues, expenses have declined by (3.2%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
THE CALIFORNIA RODEO ASSOCIATION IS A NON-PROFIT ORGANIZATION THAT STRIVES TO PRESERVE AND PROMOTE THE TRADITIONS OF THE CALIFORNIA RODEO SALINAS AND THE WEST. THE CALIFORNIA RODEO SALINAS AND THE SALINAS SPORTS COMPLEX SUPPORT THE COMMUNITY AND OTHER NON-PROFIT ORGANIZATIONS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE CALIFORNIA RODEO IS THE LARGEST RODEO IN CALIFORNIA. THE BEST COWBOYS AND COWGIRLS KEEP THE ARENA BUSY AS THEY COMPETE FOR BIG PRIZE MONEY AND COVETED GOLD BUCKLES. THE RODEO IS A 4 DAY SHOW FEATURING BULL RIDING, TRICK RIDING, CLOWNS, THE ONE ARM BANDIT AND MORE.
BIG WEEK ACTIVITIES - THE WEEK SURROUNDING THE CALIFORNIA RODEO SALINAS IS FULL OF ACTIVITIES. THE ACTIVITIES INCLUDE:CARNIVAL, COLMO PARADE, CONCERTS, COWBOY POETRY, GOLF TOURNAMENT, HORSE PARADE, KIDDIE KAPERS PARADE, AND PRO BULL RIDING.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
James Slaten General Manager | OfficerTrustee | 40 | $151,383 |
Victoria Carlisle Sponsorship Mgr | 40 | $139,847 | |
Margie January Office Manager | Officer | 40 | $77,232 |
Steve Davis Vice President | OfficerTrustee | 4 | $0 |
Henry Dill Secretary | OfficerTrustee | 4 | $0 |
Robert Eggers Vice President | OfficerTrustee | 4 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Intact Protective Services Security | 9/29/20 | $134,475 |
David Drew Productions Entertainment Produc | 9/29/20 | $329,095 |
Standard Party Rentals Rentals | 9/29/20 | $125,179 |
Lb Lights West Lights/staging | 9/29/20 | $110,000 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $3,289,603 |
| Investment income | $18,644 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | -$233,239 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $8,649 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $350,070 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $3,433,727 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $2,500 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $92,741 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $392,880 |
| Pension plan accruals and contributions | $6,703 |
| Other employee benefits | $59,554 |
| Payroll taxes | $35,093 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $8,900 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $478,252 |
| Advertising and promotion | $25,257 |
| Office expenses | $160,869 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $106,147 |
| Travel | $13,410 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $2,987 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $49,498 |
| Insurance | $63,879 |
| All other expenses | $267,524 |
| Total functional expenses | $2,844,216 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $924,799 |
| Savings and temporary cash investments | $4,917,691 |
| Pledges and grants receivable | $154,500 |
| Accounts receivable, net | $234,085 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $529,216 |
| Inventories for sale or use | $148,735 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $1,867,581 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $335,858 |
| Total assets | $9,112,465 |
| Accounts payable and accrued expenses | $1,024,516 |
| Grants payable | $0 |
| Deferred revenue | $610,385 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $153,958 |
| Total liabilities | $1,788,859 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $17,625 |
| Retained earnings, endowment, accumulated income, or other funds | $7,305,981 |
| Total liabilities and net assets/fund balances | $9,112,465 |
Grants Awarded
Over the last fiscal year, California Rodeo Inc has awarded $80,000 in support to 2 organizations.
| Grant Recipient | Amount |
|---|---|
Salinas, CA PURPOSE: CAPITAL IMPROVEMENTS | $50,000 |
Monterey, CA PURPOSE: CA RODEO SALINAS FND SCHOLARSHIPS | $30,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Cultura Y Arte Nativa De Las Americas San Francisco, CA | $2,055,522 | $13,827,231 |
American Indian Health & Services Corporation Santa Barbara, CA | $10,365,655 | $13,137,792 |
River Of Life Foundation Santa Clara, CA | $1,212,027 | $11,599,827 |
Destination Crenshaw Los Angeles, CA | $35,511,106 | $11,299,025 |
The Epoch Times Media Group Los Angeles El Monte, CA | $739,683 | $7,015,472 |
Priddy Family Foundation Las Vegas, NV | $28,899,625 | $10,430,994 |
Kanu O Ka Aina Learning Ohana Kamuela, HI | $16,258,612 | $5,026,413 |
Napa Valley Festival Association Walnut Creek, CA | $13,659,159 | $11,728,133 |
Apano Communities United Fund Portland, OR | $4,683,636 | $5,442,613 |
Puente De La Costa Sur Pescadero, CA | $6,663,176 | $5,921,974 |
San Francisco Japanese School San Francisco, CA | $7,835,658 | $4,070,640 |
Native Arts And Cultures Foundation Inc Portland, OR | $23,796,396 | $14,906,833 |