California Rodeo Inc
- Assets
- $9.9m
- Revenue
- $6.3m
- Investments
- $0.0
- Employees
- 32
- Location
- Salinas, CA
- Founding
- 12/1931
- Data as of
- 09/2023
- EIN
- 94-0361165
Organization Overview
California Rodeo Inc is located in Salinas, CA. The organization was established in 1931. According to its NTEE Classification (A23) the organization is classified as: Cultural & Ethnic Awareness, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 09/2023, California Rodeo Inc employed 32 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. California Rodeo Inc is a 501(c)(4) and as such, is described as a "Civic League, Social Welfare Organization, and Local Association of Employees" by the IRS.
For the year ending 09/2023, California Rodeo Inc generated $6.3m in total revenue. This represents relatively stable growth, over the past 8 years the organization has increased revenue by an average of 7.2% each year. All expenses for the organization totaled $5.5m during the year ending 09/2023. While expenses have increased by 6.0% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
TO PRESERVE AND PROMOTE THE TRADITIONS OF THE CALIFORNIA RODEO SALINAS AND THE WEST.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE CALIFORNIA RODEO IS THE LARGEST RODEO IN CALIFORNIA. THE BEST COWBOYS AND COWGIRLS KEEP THE ARENA BUSY AS THEY COMPETE FOR BIG PRIZE MONEY AND COVETED GOLD BUCKLES. THE RODEO IS A 4 DAY SHOW FEATURING BULL RIDING, TRICK RIDING, CLOWNS, THE ONE ARM BANDIT AND MORE.
BIG WEEK ACTIVITIES - THE WEEK SURROUNDING THE CALIFORNIA RODEO SALINAS IS FULL OF ACTIVITIES. THE ACTIVITIES INCLUDE:CARNIVAL, COLMO PARADE, CONCERTS, COWBOY POETRY, GOLF TOURNAMENT, HORSE PARADE, KIDDIE KAPERS PARADE, AND PRO BULL RIDING.
THE CALIFORNIA RODEO GRANTED FUNDS TO SUPPORT PUBLIC RECREATION UNLIMITED, INC. IN ITS STADIUM PROJECT. THE STADIUM IS A 5,000 PERSON FACILITY THAT IS AVAILABLE TO HOST A LARGE VARIETY OF COMMUNITY EVENTS INCLUDING YOUTH RECREATIONAL AND ENRICHMENT PROGRAMS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
James Slaten General Manager (term 9/23) | OfficerTrustee | 40 | $177,576 |
Victoria Carlisle Sponsorship Manager | 40 | $157,114 | |
Mandy Linquist Marketing Manager | 40 | $110,000 | |
Sonya Dennis Office Manager (term 11/22) | Officer | 40 | $75,192 |
Marjorie January Office Manager (term 3/22) | Officer | 40 | $25,014 |
Ryan Cook General Manager (start 5/23) | Officer | 40 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
David Drew Productions Entertainment Production | 9/29/23 | $510,312 |
Elvi's Cleaning Service Cleaning Services | 9/29/23 | $128,828 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $5,808,045 |
| Investment income | $166,206 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | -$427,032 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $136,186 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $572,783 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $6,256,188 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $90,000 |
| Grants and other assistance to domestic individuals. | $565,912 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $147,708 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $545,681 |
| Pension plan accruals and contributions | $11,811 |
| Other employee benefits | $80,032 |
| Payroll taxes | $56,005 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $31,520 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $1,454,095 |
| Advertising and promotion | $77,746 |
| Office expenses | $291,815 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $285,021 |
| Travel | $51,498 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $7,955 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $72,955 |
| Insurance | $236,792 |
| All other expenses | $218,398 |
| Total functional expenses | $5,544,641 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $0 |
| Savings and temporary cash investments | $7,278,519 |
| Pledges and grants receivable | $4,500 |
| Accounts receivable, net | $235,909 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $409,392 |
| Inventories for sale or use | $174,559 |
| Prepaid expenses and deferred charges | $8,238 |
| Net Land, buildings, and equipment | $1,721,222 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $58,453 |
| Total assets | $9,890,792 |
| Accounts payable and accrued expenses | $727,864 |
| Grants payable | $0 |
| Deferred revenue | $75,002 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $193,864 |
| Total liabilities | $996,730 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $18,325 |
| Retained earnings, endowment, accumulated income, or other funds | $8,875,737 |
| Total liabilities and net assets/fund balances | $9,890,792 |
Grants Awarded
Over the last fiscal year, California Rodeo Inc has awarded $90,000 in support to 2 organizations.
| Grant Recipient | Amount |
|---|---|
PUBLIC RECREATION PURPOSE: CAPITAL IMPROVEMENTS | $50,000 |
COMMUNITY FDN FOR MTRY COUNTY PURPOSE: CA RODEO SALINAS FND SCHOLARSHIPS | $40,000 |