Eugene Springfield Convention & Visitors Bureau Inc
- Assets
- $2.8m
- Revenue
- $2.7m
- Investments
- $0.0
- Employees
- 23
- Location
- Eugene, OR
- Founding
- 02/1980
- Data as of
- 06/2021
- EIN
- 93-0751310
Organization Overview
Eugene Springfield Convention & Visitors Bureau Inc, operating under the name Travel Lane County, is located in Eugene, OR. The organization was established in 1980. According to its NTEE Classification (S20) the organization is classified as: Community & Neighborhood Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2021, Travel Lane County employed 23 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Travel Lane County is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2021, Travel Lane County generated $2.7m in total revenue. The organization has seen a slow decline revenue. Over the past 6 years, revenues have fallen by an average of (0.2%) each year. All expenses for the organization totaled $2.1m during the year ending 06/2021. As we would expect to see with falling revenues, expenses have declined by (4.0%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
THE MISSION OF TRAVEL LANE COUNTY IS TO INCREASE THE NUMBER OF OVERNIGHT VISITORS TO THE EUGENE, CASCADES & COAST REGION. TRAVEL LANE COUNTY IS A RECOGNIZED LEADER IN ACHIEVING YEAR-ROUND ECONOMIC GROWTH THROUGHOUT THE EUGENE, CASCADES & COAST REGION THROUGH INNOVATIVE DESTINATION MARKETING, PRODUCT DEVELOPMENT AND EXCEPTIONAL VISITOR EXPERIENCES. EUGENE, CASCADES AND COAST IS ONE OF THE MOST PREFERRED TRAVEL DESTINATIONS IN THE PACIFIC NORTHWEST.
Describe the Organization's Program Activity:
Part 3 - Line 4a
TOURISM MARKETING - POSITION THE EUGENE, CASCADES & COAST REGION AS A LEISURE TRAVEL DESTINATION WHICH INCLUDES MARKETING TO INDIVIDUAL TRAVELERS, TRAVEL TRADE AND MEDIA THROUGH ADVERTISING, TRADE SHOWS, DIRECT SALES, PUBLIC RELATIONS, SOCIAL MEDIA AND OTHER INTERNET BASED COMMUNICATIONS. THE TOURISM MARKETING DEPARTMENT SERVES AS THE LOCAL LIAISON FOR THE OREGON FILM & VIDEO OFFICE. DURING 2021, PAID ADVERTISING GENERATED 2.3 MILLION IMPRESSIONS AND 17,728 CLICKS. SOCIAL CHANNELS REACHED 1.2 MILLION. EARNED MEDIA GENERATED 2.6 MILLION IMPRESSIONS FROM 38 ARTICLES WITH AN ESTIMATED VALUE OF 23 THOUSAND. 13,700 GUIDES WERE MAILED OUT.
CONVENTION SALES & SERVICE - PROMOTES THE EUGENE, CASCADES & COAST REGION AS A CONVENTION/MEETING EVENT SITE. ADVERTISING, TRADE SHOWS, SOCIAL MEDIA, E-NEWS, FAMILIARIZATION AND SITE INSPECTION TRIPS, PUBLIC RELATIONS, AND DIRECT SALES ARE ALL USED TO SELL MEETING AND EVENT PLANNERS WHO HAVE CONFIRMED LANE COUNTY AS THE SITE FOR THEIR CONVENTION OR EVENT. SOME OF THE SERVICES PROVIDED BY THE DEPARTMENT INCLUDE REGISTRATION ASSISTANCE, CONVENTION PLANNING, PUBLICITY, INFORMATION DESKS, SPOUSE/LEISURE ACTIVITIES & TOURS, AND HOUSING COORDINATION. HIGHLIGHTS INCLUDED THE CONFIRMATION OF 11 CONVENTIONS WITH PROJECTED DELEGATES OF 1,692 AND AN ESTIMATED ECONOMIC IMPACT OF 4.5 MILLION. ADVERTISING GENERATED 2.2 MILLION IMPRESSIONS AND 13,400 CLICKS. EARNED MEDIA GENERATED 20,000 IMPRESSIONS FROM 2 ARTICLES WITH AN ESTIMATED VALUE OF 10,480. WEBSITE SESSIONS FELL 56% FROM 2020 TO 15,947.
SPORTS MARKETING - PROMOTES LANE COUNTY AS A SPORTS EVENT SITE THROUGH ADVERTISING, TRADE SHOWS, SOCIAL MEDIA, E-NEWS AND DIRECT SALES. SERVICE STAFF PROVIDE PERSONAL CONTACT AND ASSISTANCE FOR EVENT PLANNERS WHO HAVE CONFIRMED LANE COUNTY AS THE SITE FOR THEIR SPORTING EVENT. HIGHLIGHTS INCLUDE THE CONFIRMATION OF 40 SPORTS EVENTS WITH PROJECTED PARTICIPANTS OF 86,112 AND AN ESTIMATED ECONOMIC IMPACT OF 32.4 MILLION. ADVERTISING GENERATED 680,970 IMPRESSIONS AND 5,536 CLICKS. EARNED MEDIA GENERATED 580,000 IMPRESSIONS FROM 18 ARTICLES WITH AN ESTIMATED VALUE OF 13,996. SOCIAL MEDIA CONNECTIONS FELL 7% TO 6,728.
STAKEHOLDER RELATIONS - RESPONSIBLE FOR PARTNERSHIP SALES AND SUPPORT AND INCREASING AWARENESS ABOUT TRAVEL LANE COUNTY AND THE VISITOR INDUSTRY TO LOCAL ELECTED OFFICIALS, PARTNERS, EMPLOYEES, AREA MEDIA AND THE GENERAL PUBLIC. STAKEHOLDER RELATIONS PROVIDES INTERNAL AND EXTERNAL REPORTING THROUGH THE DEVELOPMENT OF SEMI-ANNUAL AND ANNUAL REPORTS AND MONTHLY INDUSTRY UPDATES. STAFF SUPPORTS THE EFFORTS OF CONVENTION, SPORTS AND LEISURE SALES. IN THE PAST YEAR ORGANIZATION MEMBERSHIP ENDED AT 614 PARTNERS. PRESENTATIONS WERE MADE TO COMMUNITY GROUPS AND CITY COUNCILS. EARNED MEDIA EFFORTS SECURED 114 STORIES WITH A REACH OF 11 MILLION. INTEGRATED MARKETING - MANAGE AND MAXIMIZE CAPABILITIES OF CENTRALIZED TECHNOLOGY PLATFORMS (CRM, CMS, WEBSITES, E-MAIL AND YOUTUBE). MANAGE PHOTOS, VIDEOS AND GRAPHICS. HIGHLIGHTS INCLUDE 965,500 WEB SESSIONS,22.9K TOTAL VIDEO VIEWS AND NEW IMAGES ADDED TO ASSET LIBRARY. VISITOR SERVICES - PROVIDES EXPERTISE ON LANE COUNTY AND THE ENTIRE STATE OF OREGON TO VISITORS TO THE AREA THROUGH OUR VISITOR CENTER. IN A NORMAL YEAR,INFORMATION IS ALSO PROVIDED THROUGH MOBILE OUTREACH SERVICES WITH OUR VISITOR VAN AND INFORMATION BOOTHS AT EVENTS. VISITOR SERVICES HAD 1,745 DIRECT CONTACTS IN MARKET.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Kari Westlund President, C | Officer | 40 | $149,265 |
Julie Johns Chair | OfficerTrustee | 1 | $0 |
Dana Turell Vice Chair | OfficerTrustee | 1 | $0 |
Pam Whyte Treasurer | OfficerTrustee | 1 | $0 |
Jb Carney Past Chair | Trustee | 1 | $0 |
Lorrie Normann Director | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $2,722,655 |
| Investment income | $5,618 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$44,543 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,685,435 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $147,641 |
| Compensation of current officers, directors, key employees. | $21,091 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $750,490 |
| Pension plan accruals and contributions | $37,913 |
| Other employee benefits | $175,218 |
| Payroll taxes | $87,612 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $11,560 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $100 |
| Advertising and promotion | $266,107 |
| Office expenses | $151,959 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $105,757 |
| Travel | $5,624 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $4,270 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $11,071 |
| Insurance | $8,342 |
| All other expenses | $79,397 |
| Total functional expenses | $2,103,411 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $767,669 |
| Savings and temporary cash investments | $1,136,752 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $737,894 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $53,189 |
| Prepaid expenses and deferred charges | $57,181 |
| Net Land, buildings, and equipment | $3,857 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $2,756,542 |
| Accounts payable and accrued expenses | $226,054 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $436,035 |
| Total liabilities | $662,089 |
| Net assets without donor restrictions | $1,857,630 |
| Net assets with donor restrictions | $236,823 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $2,756,542 |
Peer Organizations
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|---|---|---|
Pasadena Center Operating Company Pasadena, CA | $155,500,535 | $24,244,402 |
Friends Of Seattle Waterfront Seattle, WA | $32,295,569 | $18,451,565 |
Community Action Partnership Of Sonoma County Santa Rosa, CA | $6,669,063 | $15,581,119 |
Ideoorg San Francisco, CA | $12,398,491 | $9,854,732 |
Reinvent Stockton Foundation Stockton, CA | $46,832,546 | $19,773,564 |
Yakima County Development Association Yakima, WA | $2,653,869 | $12,280,886 |
Association Of Washington Cities Olympia, WA | $23,978,792 | $13,838,038 |
Project Access Inc Orange, CA | $2,961,540 | $13,042,187 |
East Los Angeles Community Union Los Angeles, CA | $130,392,954 | $16,987,947 |
Gamaliel Of California Santa Rosa, CA | $3,034,268 | $10,017,971 |
Downtown Santa Monica Inc Santa Monica, CA | $4,897,203 | $9,308,728 |
Resources For Community Development Berkeley, CA | $93,266,557 | $6,994,658 |