California Fitness Alliance

Organization Overview

California Fitness Alliance is located in Orangevale, CA. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. California Fitness Alliance is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2022, California Fitness Alliance generated $229.8k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 3 years, the organization has seen revenues fall by an average of (9.9%) each year. All expenses for the organization totaled $235.2k during the year ending 12/2022. As we would expect to see with falling revenues, expenses have declined by (5.7%) per year over the past 3 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

ADVOCATES FOR THE FITNESS INDUSTRY AND PROVIDES OPERATIONS AND ADVOCACY RECOMMENDATIONS AND GUIDANCE FOR FITNESS INDUSTRY PARTNERS IN THE STATE OF CALIFORNIA IN THE AREAS OF GOVERNMENTAL AFFAIRS AND PUBLIC RELATIONS.

Describe the Organization's Program Activity:

Part 3 - Line 4a

IN 2022 CFA WAS FOCUSED ON MEETING WITH LOCAL AND STATE OFFICIALS AND PUBLIC HEALTH TEAMS TO ADVOCATE AND EDUCATE FOR THE BENEFITS OF EXERCISE FOR MENTAL AND PHYSICAL WELL-BEING.


CFA SERVES ON THE CA GOVERNOR'S COUNCIL FOR PHYSICAL FITNESS AND MENTAL WELL-BEING, REPRESENTED BY PRESIDENT FRANCESCA SCHULER.


CFA WORKS TO EDUCATE FITNESS INDUSTRY PROFESSIONALS AND OPERATORS ON THE IMPORTANCE OF ADVOCACY. THIS IS DONE THROUGH PARTICIPATION IN EVENTS, SENDING NEWSLETTERS AND INDIVIDUAL CONVERSATIONS.


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Board, Officers & Key Employees

Name (title)Compensation
Francesca Schuler
President
$0
Cory Brightwell
Vice President
$0
Don Dickerson
Secretary
$0
Randy Karr
Treasurer
$0
Angel Banos
Board Member
$0
Marc Thomas
Board Member
$0

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$0
Total Program Service Revenue$224,345
Investment income $0
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $229,773

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