Geena Davis Institute On Gender In Media

TO REINVENT, TRANSFORM AND INSPIRE HOW GLOBAL CONTENT CREATORS AND MEDIA TELL STORIES THROUGH AUTHENTIC PORTRAYALS OF THE POPULATION IN ENTERTAINMENT. WE USE DATA TO MITIGATE UNCONSCIOUS BIAS IN THE CREATION OF GLOBAL ENTERTAINMENT, ADVERTISING AND VIDEO GAMING. OUR DATA DRIVEN RESEARCH, EDUCATION AND ADVOCACY TO EMPOWER AND INSPIRE CONTENT CREATORS TO REIMAGINE THE MEDIA LANDSCAPE TO REFLECT THE WORLD WE LIVE IN.

RESEARCHCONDUCTED AND PUBLISHED THE FOLLOWING PUBLIC RESEARCH: BEHIND THE SCENES: THE STATE OF INCLUSION AND EQUITY IN TV WRITING 2022; THIS IS US? HOW TV DOES AND DOESN'T GET MEN'S CAREGIVING, PURPOSE-DRIVEN PROGRESS: ADVANCING ON-SCREEN DIVERSITY AND INCLUSION THROUGH ACCOUNTABILITY; AN ANALYSIS OF CANNES LIONS FILM AND FILM CRAFT CREATIVE WORK FROM 2006-2021. SEE IT, BE IT: WHAT FAMILIES ARE WATCHING ON TV - A LONGITUDINAL REPRESENTATION STUDY AND SEE JANE 2022 TV - SEE IT, BE IT: WHAT CHILDREN ARE SEEING ON TV. FULL STUDIES CAN BE ACCESSED AT WWW.SEEJANE.ORG/RESEARCH.DEVELOPED "SURVIVING" TO THRIVING: THE MUSLIM WOMEN ON-SCREEN TEST. AHEAD OF MUSLIM WOMEN'S DAY, THE COALITION OF MUSLIM CASTING, GEENA DAVIS INSTITUTE ON GENDER IN MEDIA, AND PILLARS FUND RELEASED AN ON-SCREEN REPRESENTATION TEST TO EVALUATE PORTRAYALS OF MUSLIM WOMEN ON-SCREEN AND ADDRESS HARMFUL STEREOTYPES IN MEDIA. WHILE DESIGNED FOR CONTENT CREATORS TO INCREASE THEIR AWARENESS OF HARMFUL TROPES AND STEREOTYPES THAT IMPACT THEIR WORK, ITS IMPACT WILL BE FELT BY MUSLIM GIRLS AS THEY SEE INCREASINGLY MORE AUTHENTIC AND POSITIVE PORTRAYALS ON SCREEN. WE SHARED THE TEST WIDELY VIA SOCIAL MEDIA SO THAT ANYONE COULD TAKE IT AND MEASURE THEIR PERSONAL IMPLICIT BIAS. THIS TEST CAN POTENTIALLY CHANGE THE LIVES OF ANYONE WHO TAKES IT; IN FIVE MINUTES, THEY CAN LEARN A LOT ABOUT THEMSELVES AND CHANGE THEIR THINKING/ACTIONS. #GIRLSLEADSTEM LAUNCHED IN JUNE 2022, #GIRLSLEADSTEM IS A NATIONAL AWARENESS CAMPAIGN (CO-FOUNDED BY THE INSTITUTE) TO ELEVATE THE DIVERSE VOICES OF YOUNG WOMEN AND GIRLS IN STEM, ESPECIALLY THOSE HISTORICALLY MARGINALIZED. THROUGH A COLLECTIVE, #GIRLSLEADSTEM CELEBRATES THE GIRLS WHO LEAD THEIR STEM JOURNEYS AND RAISES THEIR VOICES TO INSPIRE AND SHARE THEIR PERSPECTIVES ON WHAT'S NEEDED TO CLOSE THE GAPS IN STEM.

EDUCATION AND OUTREACHOVER THE YEAR, WE CONDUCTED HUNDREDS OF VIRTUAL TRAINING SESSIONS, WORKSHOPS, AND PRESENTATIONS OF OUR RESEARCH INSIGHTS WITH CONTENT CREATORS AND ADVERTISERS ACROSS FILM, TELEVISION, MARKETING, GOVERNMENT, CORPORATE, NON-PROFIT, NEWS, VIDEO GAMING, AND OTHER PLATFORMS WORLDWIDE. WE ARE ALSO PUBLISHING TOOLKITS TO ACCOMPANY OUR RESEARCH. THESE TOOLKITS PROVIDE ACTION STEPS FOR CONTENT CREATORS, EDUCATORS, AND PARENTS TO HELP COMBAT SYSTEMIC STEREOTYPES AND HARMFUL BEHAVIOR.IN 2022, WE HELD SALONS AND SYMPOSIUMS (BOTH VIRTUAL AND IN PERSON) THAT EDUCATE AND INFORM ON OUR RESEARCH. ALL EVENTS ARE AT NO COST TO ATTENDEES AND VIRTUAL EVENTS ARE ACCESSIBLE TO ANYONE WHO WOULD LIKE TO ATTEND. 2022 EVENTS WERE AS FOLLOWS: INSPIRATION & EXPLORATION: STEM CAREER EXPO, THIS IS US? HOW TV DOES AND DOESN'T GET MEN'S CAREGIVING, HOW MEDIA CAN INFLUENCE CYBERSAFETY AND OPEN CAREERS FOR WOMEN AND GIRLS, #GIRLSLEADSTEM PREMIERE EVENT, 2022 GLOBAL RESEARCH SYMPOSIUM, AND GENDER & ADVERTISING: POWERFUL DRIVERS TO CHANGE STEREOTYPES & IMPACT SOCIAL NORMS.