Advocate Media - Dallas Inc
- Assets
- $263.6k
- Revenue
- $798.4k
- Investments
- $0.0
- Employees
- 18
- Location
- Dallas, TX
- Founding
- Data as of
- 12/2021
- EIN
- 85-3121709
Organization Overview
Advocate Media - Dallas Inc is located in Dallas, TX. According to its NTEE Classification (A33) the organization is classified as: Printing & Publishing, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, Advocate Media - Dallas Inc employed 18 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Advocate Media - Dallas Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
ADVOCATE MEDIA - DALLAS INC. (THE 'ORGANIZATION') WAS FORMED ON SEPTEMBER 15, 2020 AS A NONPROFIT CORPORATION IN THE STATE OF TEXAS. THE ORGANIZATION IS ORGANIZED AND OPERATED EXCLUSIVELY FOR EXEMPT PURPOSES WITHIN THE MEANING OF SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED. THE ORGANIZATION SEEKS TO EDUCATE THE PUBLIC AND SERVE AS A SOURCE OF LOCAL NONPARTISAN NEWS FOR UNDERSERVED COMMUNITIES IN THE CITY OF DALLAS, TEXAS THROUGH THE PRODUCTION OF QUALITY LOCAL JOURNALISM THAT IS OTHERWISE LACKING IN DALLAS.THE ORGANIZATIONS PRIMARY ACTIVITY WILL CONSIST OF PUBLISHING AND DISTRIBUTING (THROUGH BOTH PHYSICAL AND DIGITAL CHANNELS, INCLUDING ON ITS WEBSITE) A MONTHLY MAGAZINE FOCUSED ON LOCAL NEWS AND ISSUES AFFECTING RESIDENTS OF DALLAS AND ITS VARIOUS NEIGHBORHOODS, INFORMING AND EMPOWERING CITIZENS BY SHARING STORIES THAT ARE EDUCATIONAL, INTERESTING AND INCLUSIVE. THE ORGANIZATION WILL BE OPERATED BY A PROFESSIONAL AND EXPERIENCED STAFF OF DALLAS RESIDENTS DEDICA
Describe the Organization's Program Activity:
Part 3 - Line 4a
2021 MISSION & PROGRAM ACCOMPLISHMENTS GENERATED MORE THAN 4 MILLION WEBSITE PAGEVIEWS WITHOUT CHARGE TO READERS FROM DALLAS AND PLANO RESIDENTS TO EDUCATE AND INFORM RESIDENTS ABOUT NEWS AND EVENTS CONCERNING THE CITIES OF DALLAS AND PLANO AND THE VARIOUS NEIGHBORHOODS THAT COMPRISE OUR CITIES. SENT MORE THAN 7 MILLION EMAILS WITHOUT CHARGE TO READERS TO EDUCATE AND INFORM DALLAS AND PLANO RESIDENTS WHO SIGNED UP TO RECEIVE NEWS AND CONTENT UPDATES CONCERNING THE CITIES OF DALLAS AND PLANO AND THEIR VARIOUS NEIGHBORHOODS VIA EMAIL. GENERATED FUNDING TO CONTINUE GROWING AND TRAINING A RACIALLY AND ETHNICALLY DIVERSE STAFF OF 8 FULL-TIME JOURNALISTS, ALONG WITH 7 ADDITIONAL FULL-TIME SUPPORT AND SALES PERSONNEL, TO COVER A VARIETY OF DALLAS AND PLANO NON-PARTISAN NEWS AND INFORMATION STORIES AND EVENTS IMPACTING RESIDENTS OF THE CITIES OF DALLAS AND PLANO. BEGAN WORK ON ESTABLISHING A DEVELOPMENT DEPARTMENT DESIGNED TO HELP RAISE FUNDS THROUGH DONATIONS ANS GRANTS TO SUPPORT OUR MISSION TO DELIVER NEWS AND CONTENT TO RESIDENTS OF THE CITIES OF DALLAS AND PLANO IN A NON-PARTISAN MANNER BY FOCUSING ON LOCAL ISSUES OF PUBLIC INTEREST THROUGH QUALITY AND INDEPENDENT STORIES AND INVESTIGATIONS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Rick Wamre Treasurer | OfficerTrustee | 40 | $28,799 |
Jehadu Abshiro President | OfficerTrustee | 40 | $26,200 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $767,000 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $767,000 |
| Total Program Service Revenue | $0 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $798,432 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $54,999 |
| Compensation of current officers, directors, key employees. | $54,999 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $361,892 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $10,606 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $0 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $255,806 |
| Office expenses | $0 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $0 |
| All other expenses | $0 |
| Total functional expenses | $774,318 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $263,583 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $263,583 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $239,469 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $239,469 |
| Net assets without donor restrictions | $24,114 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $263,583 |
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