Dayton Movies

THROUGH THE POWER OF CINEMA, THE NEON CREATES A SPACE WHERE DIVERSITY IS CELEBRATED, CIVIC-MINDED MISSIONS ARE PUT INTO ACTION AND WHERE THOUGH-PROVOKING ENGAGEMENT IS REVERED.

BOX OFFICE- IN 2021, THE NEON MOVIE THEATER HELD IN-PERSON SCREENINGS OF 74 DIFFERENT FIRST RUN FILMS. THESE FILMS WERE EXCLUSIVELY INDEPENDENT, FOREIGN, AND DOCUMENTARY. IN ADDITION TO THE ART HOUSE FARE, THE THEATER WORKED IN NUMEROUS RETROSPECTIVE TITLES. A VIRTUAL CINEMA OPTION WAS LAUNCHED IN 2020 AND CONTINUED INTO 2021, MAKING 54 FIRST RUN FILMS AVAILABLE FOR STREAMING AT HOME. FOR EACH TICKET PURCHASED TO A TRADITIONAL IN-PERSON ENGAGEMENT, A % ROYALTY WAS PAID TO THE FILM DISTRIBUTION COMPANY, A 2.5% COMMISSION WAS PAID TO AN INDEPENDENT FILM BOOKING AGENT, AND FIXED SHIPPING COSTS WERE INCURRED FOR THE DELIVERY OF THE FILM CONTENT. FOR EACH VIRTUAL CINEMA TICKET PURCHASED FOR STREAMING OFF SITE, THE TICKET WAS PAID DIRECTLY TO THE FILM DISTRIBUTOR'S VIRTUAL PLATFORM; THE THEATER'S SHARE OF THE TICKET PROCEEDS WAS RETURNED TO THE NEON AT THE CLOSE OF THE ENGAGEMENT.

CONCESSIONS- THEATER CONCESSION AREA INCLUDES A UNIQUE VARIETY OF REFRESHMENTS THAT FEATURE LOCALLY MADE FAVORITES ALONG SIDE MOVIE CLASSICS. FULL MONDAY-SUNDAY LIQUOR LICENSE AND ESPRESSO BAR HELP SUPPORT THE HOSPITALITY NEEDS OF THE NEON'S COMMUNITY PARTNERED SCREENINGS AND SPECIAL EVENTS. FRESHLY MADE POPCORN, MOVIE CANDY, AND COCA-COLA PRODUCTS ARE AVAILABLE AT THE LOWEST THEATER PRICES IN DOWN. FEATURED LOCAL OFFERINGS INCLUDE GOURMET COFFEE, CRAFT BEER, SMALL BATCH VODKA, CHOCOLATES, VEGAN COOKIES, AND BISCOTTI.

COMMUNITY PARTNERED SCREENINGS- DUE TO COVID-19 PANDEMIC, THE NUMBER OF EVENTS WAS REDUCED FROM 2019 BUT A BIG IMPROVEMENT FROM 2020, PARTNERING FOR MORE THAN 25 SCREENINGS. FOR THOSE EVENTS, EACH FILM WAS HAND-PICKED BY COMMUNITY MEMBERS WHO RALLIED AROUND THE UNIQUE IMPACT OF THAT SINGLE FILM. SUCH SCREENINGS BROUGHT IN HUNDREDS OF PEOPLE FROM DIVERSE WALKS OF LIFE. MOST EVENTS INCLUDED A Q&A SESSION WITH THE COMMUNITY PARTNERS AND THEIR CHOSEN GUEST SPEAKERS, INCLUDING ACCOMPLISHED FILMMAKERS AND SCHOLARS FROM ALL OVER THE COUNTRY. THE ANNUAL LGBT FILM FESTIVAL WAS HELD BOTH IN PERSON AND VIRTUALLY IN 2021, MAKING THIS DIVERSE AND THOUGHT-PROVOKING CONTENT BROADLY AVAILABLE. OTHER STAND-OUT EVENTS WERE THE PBS SUMMER FAMILY FILM SERIES, DAYTON INDEPENDENT FILM FESTIVAL, SCRIPTED IN BLACK SERIES, & JULIA REICHERT RETROSPECTIVE.

PRODUCT & MERCHANDISE