Mobile Area Lodging Corporation
- Assets
- $464.1k
- Revenue
- $883.7k
- Investments
- $0.0
- Employees
- 0
- Location
- Mobile, AL
- Founding
- 07/2018
- Data as of
- 09/2021
- EIN
- 82-3457106
Organization Overview
Mobile Area Lodging Corporation is located in Mobile, AL. The organization was established in 2018. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Mobile Area Lodging Corporation is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
THE PURPOSE OF THE CORPORATION IS TO PROMOTE COMMON INTERESTS OF AND IMPROVE THE BUSINESS CONDITIONS FOR MOBILE LODGING BUSINESSES BY SERVING AS THE DISTRICT MANAGEMENT CORPORATION FOR THE MOBILE TOURISM IMPROVEMENT DISTRICT AND OTHER PROGRAMS AND INITIATIVES.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE MOBILE AREA LODGING CORPORATION (CORPORATION) COLLECTS ASSESSMENTS FROM HOTELS WITHIN ITS TOURISM IMPROVEMENT DISTRICT (DISTRICT). ASSESSMENTS FUNDED MARKETING AND COMMUNICATIONS INITIATIVES THAT PROMOTE TOURISM, FOCUSING ON INCREASING OVERNIGHT STAYS IN THE CITY OF MOBILE. THESE INITIATIVES INCLUDE SEARCH ENGINE MARKETING (SEM), DIGITAL DISPLAY BANNER ADVERTISING, ONLINE TRAVEL AGENCY (OTA) ADVERTISING, SOCIAL MEDIA ADVERTISING, MEDIA PRINT ADVERTISING, AND SPONSORED A PUBLIC RELATIONS PRESS TRIP. IN ADDITION, EIGHTEEN DISTRICT HOTELS RECEIVED VIRTUAL TOUR PHOTOGRAPHY, AND A NEW BRANDING VIDEO TO INCREASE TOURISM INTO THE CITY MOBILE WAS CREATED. FINALLY, THE CORPORATION CONTRACTED RESEARCHERS TO PERFORM DESTINATION RESEARCH OF VISITOR ARRIVALS INTO THE CITY, ENABLING MORE STRATEGIC USAGE OF MARKETING AND ADVERTISING FUNDS IN THE FUTURE. THE FOLLOWING HIGHLIGHTS SOME OF THE RESULTS OF THESE INITIATIVES: -SEM EFFORTS CREATED 178,798 IMPRESSIONS AND 3,856 CONVERSIONS. -DIGITAL DISPLAY BANNER ADS CREATED 2.1 M IN REVENUE SPENT IN MOBILE. -OTA ADS CREATED 1.7 M IN HOTEL BOOKINGS. -SOCIAL MEDIA ADS CREATED 679,204 IMPRESSIONS AND 10,013 LINK CLICKS. -DESTINATION RESEARCH TRACKED 1,135,646 VISITORS FOR DAY TRIPS AND 460,719 OVERNIGHT VISITORS COMING TO MOBILE. -VIRTUAL TOUR PHOTOGRAPHY RECEIVED 1,357,393 GOOGLE VIEWS OF THE 18 PARTICIPATING HOTELS AND THE MOBILE CONVENTION CENTER.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Kent Blackinton Chair / Pres | OfficerTrustee | 1 | $0 |
Margo Gilbert Vice-Chair | OfficerTrustee | 1 | $0 |
Duncan Miller Secretary | OfficerTrustee | 1 | $0 |
David Clark Director | Trustee | 0.25 | $0 |
Raj Desai Director | Trustee | 0.25 | $0 |
Judi Gulledge Director | Trustee | 0.25 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $1,990 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,990 |
| Total Program Service Revenue | $881,714 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $883,704 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $8,307 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $14,110 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $812 |
| Advertising and promotion | $392,821 |
| Office expenses | $0 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $2,575 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $1,500 |
| All other expenses | $0 |
| Total functional expenses | $420,125 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $464,055 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $464,055 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $0 |
| Net assets without donor restrictions | $464,055 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $464,055 |
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