Visit Pensacola Inc
- Assets
- $2.9m
- Revenue
- $13.3m
- Investments
- $0.0
- Employees
- 20
- Location
- Pensacola, FL
- Founding
- 04/2015
- Data as of
- 09/2023
- EIN
- 46-3684826
Organization Overview
Visit Pensacola Inc is located in Pensacola, FL. The organization was established in 2015. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 09/2023, Visit Pensacola Inc employed 20 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Pensacola Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 09/2023, Visit Pensacola Inc generated $13.3m in total revenue. This represents relatively stable growth, over the past 8 years the organization has increased revenue by an average of 7.6% each year. All expenses for the organization totaled $13.1m during the year ending 09/2023. While expenses have increased by 7.5% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
TO PROMOTE THE COMMON BUSINESS INTERESTS OF ESCAMBIA COUNTY, FLORIDA'S TOURISM INDUSTRY, AND TO UNIFY THE PRIVATE SECTOR, VISITOR, TOURISM, MEETING AND CONVENTION INTERESTS OF THE VARIOUS INCORPORATED AND UNINCORPORATED AREAS OF ESCAMBIA COUNTY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
OUR RESEARCH HAS SHOWN FISCAL YEAR 2022 INCREASES ACROSS THE BOARD IN TOTAL VISITORS OF 2,509,100 PEOPLE (UP 1.1%), VISITOR SPENDING OF $1,309,013,600 (UP 4.4%) AND ECONOMIC IMPACT OF $2,011,337,500 (UP 3.9%). FOR EVERY DOLLAR ($1) INVESTED IN OUR TOURISM MARKETING, $29.28 IS RETURNED TO LOCAL BUSINESSES THROUGH VISITOR SPENDING AND $1.76 IS RETURNED TO ESCAMBIA COUNTY GOVERNMENT IN TAX REVENUE. TOURISM REPRESENTS 22,000 JOBS IN ESCAMBIA COUNTY.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Darien Schaefer President | 40 | $159,920 | |
Greg Harris Trustee | Trustee | 1 | $0 |
Jay Bhakta Trustee | Trustee | 1 | $0 |
Terry Branch Trustee | Trustee | 1 | $0 |
Ali Green Trustee | Trustee | 1 | $0 |
Sid Williams-Heath Treasurer | OfficerTrustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $141,695 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $13,024,294 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $13,165,989 |
| Total Program Service Revenue | $21,456 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $13,318,731 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $159,920 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $985,470 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $103,085 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $0 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $39,290 |
| Advertising and promotion | $6,806,543 |
| Office expenses | $52,538 |
| Information technology | $32,997 |
| Royalties | $0 |
| Occupancy | $114,095 |
| Travel | $127,257 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $41,300 |
| All other expenses | $121,385 |
| Total functional expenses | $13,066,195 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $479,090 |
| Savings and temporary cash investments | $250,000 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $1,802,408 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $319,304 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $2,850,802 |
| Accounts payable and accrued expenses | $1,082,593 |
| Grants payable | $0 |
| Deferred revenue | $78,807 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $1,161,400 |
| Net assets without donor restrictions | $1,689,402 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $2,850,802 |