Osceola Convention And Visitors Bureau Inc

Organization Overview

Osceola Convention And Visitors Bureau Inc is located in Kissimmee, FL. The organization was established in 2019. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 09/2021, Osceola Convention And Visitors Bureau Inc employed 40 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Osceola Convention And Visitors Bureau Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 09/2021, Osceola Convention And Visitors Bureau Inc generated $18.2m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 3 years, the organization has seen revenues fall by an average of (9.8%) each year. All expenses for the organization totaled $13.3m during the year ending 09/2021. As we would expect to see with falling revenues, expenses have declined by (17.3%) per year over the past 3 years. You can explore the organizations financials more deeply in the financial statements section below.

Since 2019, Osceola Convention And Visitors Bureau Inc has awarded 53 individual grants totaling $1,225,713. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

THE MISSION OF EXPERIENCE KISSIMMEE IS TO CREATE ECONOMIC OPPORTUNITY FOR OUR COMMUNITY BY DRIVING VISITATION TO THE DESTINATION.

Describe the Organization's Program Activity:

Part 3 - Line 4a

THE EXPERIENCE KISSIMMEE TOURISM PROMOTIONAL OUTREACH TO THE DOMESTIC TRAVEL BASE WAS DRIVEN BY THREE PRIMARY OBJECTIVES. 1)MAKE KISSIMMEE MORE RECOGNIZABLE AND RESPECTED AMONG CONSUMERS. 2)INCREASE VISITATION TO KISSIMMEE. 3)STIMULATE BOOKINGS FOR KISSIMMEE AREA ACCOMMODATIONS. DOMESTIC LEISURE MARKETING PROGRAMS AND ACTIVITIES THROUGHOUT THE YEAR INTEGRATED THE NECESSARY MIX OF ADVERTISING, SOCIAL MEDIA AND PUBLICITY EFFORTS TO CONNECT WITH NEW AND REPEAT VISITORS, INTRODUCING THEM TO NEW AND WELL-KNOWN AREA ACTIVITIES AND VARIED REASONS TO PLAN AND BOOK TRAVEL TO THE DESTINATION.


CONSUMER AND TRAVEL TRADE ADVERTISING CAMPAIGNS IN CANADA, UNITED KINGDOM, NORTHERN EUROPE, BRAZIL, MEXICO, COLOMBIA, AND CHINA INCLUDED OUT OF HOME, DIGITAL, RICH MEDIA, AND PRINT ELEMENTS. WEBSITE LANDING PAGES FEATURED STRONG OFFERS FROM INDUSTRY PARTNERS ENCOURAGING CONSUMERS TO BOOK TRAVEL TO KISSIMMEE. PARTNERSHIPS WITH BRAND USA EXTENDED OUR ADVERTISING REACH. CO-OP PARTNERSHIPS WERE A KEY STRATEGY IN EXPERIENCE KISSIMMEE'S TARGETED INTERNATIONAL MARKETS. OVER THE COURSE OF THE YEAR, WE ENGAGED IN CO-OPS, ALL OF WHICH WERE SUPPORTED BY MATCHING FUNDS FROM BRAND USA.


EXPERIENCE KISSIMMEE'S MEETING SALES AND SPORTS SALES EFFORTS CONTINUE TO BE DRIVEN BY INCENTIVE AND/OR SPONSORSHIP PROGRAMS. THESE PROGRAMS OFFSET EVENT AND TOURNAMENT COSTS AND HAVE PROVEN TO BE A VALUABLE TOOL TO SECURING BUSINESS FOR THE DESTINATION.


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Board, Officers & Key Employees

Name (title)Compensation
Dt Minich
CEO / President
$478,364
Misty Johangten
COO
$284,142
Jason Holic
VP Of Buss. Analytics & Tech
$181,449
John Poole
Exec. Dir. Of Sports Comm
$136,931
Casey Leppanen
Cmo
$132,351
Doug Dorn
Chairman
$0

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $17,895,358
All other contributions, gifts, grants, and similar amounts not included above$162,623
Noncash contributions included in lines 1a–1f $12,925
Total Revenue from Contributions, Gifts, Grants & Similar$18,057,981
Total Program Service Revenue$0
Investment income $30,862
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $18,220,107

Grants Awarded

Over the last fiscal year, Osceola Convention And Visitors Bureau Inc has awarded $261,167 in support to 2 organizations.

Grant RecipientAmount

Orlando, FL

PURPOSE: GENERAL SUPPORT

$166,167

KISSIMMEE VALLEY LIVESTOCK

Org PageRecipient Profile

Kissimmee, FL

PURPOSE: general support

$95,000
View Grant Profile

Grants Recieved

Over the last fiscal year, we have identified 1 grants that Osceola Convention And Visitors Bureau Inc has recieved totaling $107,868.

Awarding OrganizationAmount
Florida Sports Foundation Incorporated

Orlando, FL

PURPOSE: PROMOTION OF SPORTS IN FLORIDA

$107,868
View Grant Recipient Profile

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