Osceola Convention And Visitors Bureau Inc
- Assets
- $28.7m
- Revenue
- $38.0m
- Investments
- $0.0
- Employees
- 57
- Location
- Kissimmee, FL
- Founding
- 10/2019
- Data as of
- 09/2023
- EIN
- 47-1634269
Organization Overview
Osceola Convention And Visitors Bureau Inc is located in Kissimmee, FL. The organization was established in 2019. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 09/2023, Osceola Convention And Visitors Bureau Inc employed 57 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Osceola Convention And Visitors Bureau Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 09/2023, Osceola Convention And Visitors Bureau Inc generated $38.0m in total revenue. This represents relatively stable growth, over the past 5 years the organization has increased revenue by an average of 8.9% each year. All expenses for the organization totaled $27.8m during the year ending 09/2023. While expenses have increased by 3.4% per year over the past 5 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2019, Osceola Convention And Visitors Bureau Inc has awarded 57 individual grants totaling $2,365,647. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
THE MISSION OF EXPERIENCE KISSIMMEE IS TO CREATE ECONOMIC OPPORTUNITY FOR OUR COMMUNITY BY DRIVING VISITATION TO THE DESTINATION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE EXPERIENCE KISSIMMEE TOURISM PROMOTIONAL OUTREACH TO THE DOMESTIC TRAVEL BASE WAS DRIVEN BY THREE PRIMARY OBJECTIVES. 1)MAKE KISSIMMEE MORE RECOGNIZABLE AND RESPECTED AMONG CONSUMERS. 2)INCREASE VISITATION TO KISSIMMEE. 3)STIMULATE BOOKINGS FOR KISSIMMEE AREA ACCOMMODATIONS. DOMESTIC LEISURE MARKETING PROGRAMS AND ACTIVITIES THROUGHOUT THE YEAR INTEGRATED THE NECESSARY MIX OF ADVERTISING, SOCIAL MEDIA AND PUBLICITY EFFORTS TO CONNECT WITH NEW AND REPEAT VISITORS, INTRODUCING THEM TO NEW AND WELL-KNOWN AREA ACTIVITIES AND VARIED REASONS TO PLAN AND BOOK TRAVEL TO THE DESTINATION. KEYS TO SUCCESS FOR THIS YEAR WERE ENHANCING PROGRAMS AND ACTIVITIES THAT ACHIEVED A HIGH LEVEL OF SUCCESS, YET REMAINING OPPORTUNISTIC AND ATTENTIVE TO NEW POSSIBILITIES TO TELL THE DESTINATION'S STORY. ACROSS VARIED PLATFORMS, THE CONSUMER MESSAGING HIGHLIGHTED THE DESTINATION'S IMPRESSIVE THEME PARK AND ATTRACTIONS AS WELL AS ITS DIVERSE LODGING CHOICES, ESPECIALLY THE VACATION HOME PRODUCT.
CONSUMER AND TRAVEL TRADE ADVERTISING CAMPAIGNS IN CANADA, UNITED KINGDOM, NORTHERN EUROPE, BRAZIL, MEXICO, COLOMBIA, CHILE, INDIA AND CHINA INCLUDED OUT OF HOME, DIGITAL, RICH MEDIA, AND PRINT ELEMENTS. WEBSITE LANDING PAGES FEATURED STRONG OFFERS FROM INDUSTRY PARTNERS ENCOURAGING CONSUMERS TO BOOK TRAVEL TO KISSIMMEE. PARTNERSHIPS WITH BRAND USA EXTENDED OUR ADVERTISING REACH. CO-OP PARTNERSHIPS WERE A KEY STRATEGY IN EXPERIENCE KISSIMMEE'S TARGETED INTERNATIONAL MARKETS. OVER THE COURSE OF THE YEAR, WE ENGAGED IN CO-OPS, ALL OF WHICH WERE SUPPORTED BY MATCHING FUNDS FROM BRAND USA.
EK'S MEETING SALES AND SPORTS SALES EFFORTS CONTINUE TO BE DRIVEN BY INCENTIVE AND/OR SPONSORSHIP PROGRAMS. THESE PROGRAMS OFFSET EVENT AND TOURNAMENT COSTS AND HAVE PROVEN TO BE A VALUABLE TOOL TO SECURING BUSINESS FOR THE DESTINATION.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Dt Minich Ceo/president | Officer | 40 | $535,505 |
Misty Johangten COO | Officer | 40 | $316,921 |
Casey Leppanen Cmo | Officer | 40 | $210,579 |
Jason Holic Senior VP Of Business Analytics & Technology | Officer | 40 | $209,725 |
Jessica Beers Senior Director Of Sports Development | Officer | 40 | $150,001 |
Sharon Harley Chair | OfficerTrustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $37,115,012 |
| All other contributions, gifts, grants, and similar amounts not included above | $347,497 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $37,462,509 |
| Total Program Service Revenue | $0 |
| Investment income | $324,413 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$29,331 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $37,999,890 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $2,102,961 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,422,730 |
| Compensation of current officers, directors, key employees. | $347,807 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $4,963,072 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $28,674 |
| Fees for services: Legal | $73,271 |
| Fees for services: Accounting | $59,900 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $16,826 |
| Advertising and promotion | $17,502,437 |
| Office expenses | $714,016 |
| Information technology | $301,143 |
| Royalties | $0 |
| Occupancy | $364,594 |
| Travel | $34,810 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $9,344 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $142,062 |
| Insurance | $0 |
| All other expenses | $59,503 |
| Total functional expenses | $27,795,343 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $14,165,622 |
| Savings and temporary cash investments | $9,821,477 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $82,914 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $3,050,854 |
| Net Land, buildings, and equipment | $492,613 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $1,115,068 |
| Total assets | $28,728,548 |
| Accounts payable and accrued expenses | $4,225,565 |
| Grants payable | $0 |
| Deferred revenue | $36,890 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $1,377,596 |
| Total liabilities | $5,640,051 |
| Net assets without donor restrictions | $23,088,497 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $28,728,548 |
Grants Awarded
Over the last fiscal year, Osceola Convention And Visitors Bureau Inc has awarded $317,000 in support to 14 organizations.
| Grant Recipient | Amount |
|---|---|
CARRIBEAN & FLORIDIAN ASSOCIATION INC PURPOSE: MARKETING | $20,000 |
CELEBRATION FOUNDATION PURPOSE: MARKETING | $30,000 |
CITY OF KISSIMMEE PURPOSE: MARKETING | $23,500 |
CITY OF ST CLOUD PURPOSE: MARKETING | $30,000 |
TOWN OF CELEBRATION PURPOSE: MARKETING | $15,000 |
GIVE KIDS THE WORLD INC PURPOSE: MARKETING | $33,000 |