Visit Rapid City
- Assets
- $3.0m
- Revenue
- $3.4m
- Investments
- $0.0
- Employees
- 26
- Location
- Rapid City, SD
- Founding
- 09/2017
- Data as of
- 12/2021
- EIN
- 82-1020421
Organization Overview
Visit Rapid City is located in Rapid City, SD. The organization was established in 2017. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Visit Rapid City employed 26 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Rapid City is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Visit Rapid City generated $3.4m in total revenue. This organization has experienced exceptional growth, as over the past 5 years, it has increased revenue by an average of 20.1% each year . All expenses for the organization totaled $2.6m during the year ending 12/2021. While expenses have increased by 26.0% per year over the past 5 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2018, Visit Rapid City has awarded 11 individual grants totaling $115,900. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO PROMOTE THE RAPID CITY AND BLACK HILLS AREA AS A VISITOR DESTINATION AND PROMOTE ECONOMIC GROWTH TO ENHANCE THE AREA FOR VISITORS AND RESIDENTS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
FACILITATES MARKETING EFFORTS FOR RAPID CITY & THE BLACK HILLS ACROSS STATE, REGION, NATIONAL, & WORLD MARKETS BY PROVIDING FREE INFORMATION TO VISITORS AND POTENTIAL VISITORS ON THE AREA'S LODGING, DINING, EVENTS, NATIONAL AND STATE PARKS, AND MONUMENTS AND MEMORIALS, AND BY PROVIDING FREE SERVICING SUPPORT AND SPONSORSHIP FUNDING FOR MEETINGS, CONVENTIONS, SPORTS, GROUP TOURS & OTHER EVENTS BRINGING VISITORS TO THE AREA.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Carol Bancroft CFO & COO | 40 | $122,927 | |
Julie Jensen President & CEO - Term Sept 2021 | Officer | 40 | $99,007 |
Stacie Granum Interim Pres. & CEO - Beg Sept 2021 | Officer | 40 | $94,817 |
Gwyn Wathen Past Chair | OfficerTrustee | 1 | $0 |
Robin Zebroski Secretary/treasurer | OfficerTrustee | 1 | $0 |
Patrick Dame Chair | OfficerTrustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Mmgy Marketing Services | 12/30/20 | $1,047,345 |
Digital Edge Marketing Services | 12/30/20 | $102,750 |
Mmgy Marketing Services | 12/30/20 | $1,047,345 |
Digital Edge Marketing Services | 12/30/20 | $102,750 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $326,870 |
| All other contributions, gifts, grants, and similar amounts not included above | $20 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $326,890 |
| Total Program Service Revenue | $3,072,131 |
| Investment income | $223 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $3,408,774 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $14,250 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $208,650 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $499,768 |
| Pension plan accruals and contributions | $76,494 |
| Other employee benefits | $86,928 |
| Payroll taxes | $55,735 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $61,499 |
| Fees for services: Accounting | $4,068 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $946,791 |
| Advertising and promotion | $317,530 |
| Office expenses | $152,601 |
| Information technology | $16,184 |
| Royalties | $0 |
| Occupancy | $31,316 |
| Travel | $12,273 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $100 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $5,484 |
| Insurance | $12,373 |
| All other expenses | $1,797 |
| Total functional expenses | $2,556,767 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $378,526 |
| Savings and temporary cash investments | $2,591,769 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $1,319 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $20,339 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $2,991,953 |
| Accounts payable and accrued expenses | $8,802 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $8,802 |
| Net assets without donor restrictions | $2,983,151 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $2,991,953 |
Grants Awarded
Over the last fiscal year, Visit Rapid City has awarded $41,600 in support to 4 organizations.
| Grant Recipient | Amount |
|---|---|
Rapid City, SD PURPOSE: SPONSORSHIP OF RODEO EVENTS HELD AT CENTRAL STATES FAIR GROUNDS | $11,000 |
Rapid City, SD PURPOSE: SPONSORSHIP OF RODEO EVENTS HELD AT CENTRAL STATES FAIR GROUNDS | $11,000 |
Rapid City, SD PURPOSE: SPONSORSHIP OF LNI TOURNAMENT | $9,800 |
Rapid City, SD PURPOSE: SPONSORSHIP OF LNI TOURNAMENT | $9,800 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Society Of Corporate Compliance And Ethics & Health Care Compliance Eden Prairie, MN | $30,768,192 | $19,415,043 |
Saint Paul Rivercentre Convention And Visitors Authority St Paul, MN | $10,775,339 | $12,198,491 |
Minnesota Hospital Association St Paul, MN | $27,636,744 | $11,552,322 |
Aca International Eagan, MN | $12,262,505 | $9,311,579 |
Minneapolis Downtown Improvement District Minneapolis, MN | $3,331,993 | $8,257,561 |
Nutech Ventures Lincoln, NE | $5,844,401 | $7,636,320 |
Greater Des Moines Partnership Des Moines, IA | $8,726,466 | $7,643,877 |
Greater Sioux Falls Chamber Of Commerce Sioux Falls, SD | $10,050,793 | $7,933,347 |
American Simmental Association Bozeman, MT | $18,730,338 | $6,575,498 |
Minnesota Association Of Professional Employees Mape Shoreview, MN | $22,099,313 | $6,757,766 |
Wyoming Chambers Health Benefit Association Gillette, WY | $3,153,493 | $5,111,173 |
New Better Business Bureau Inc Omaha, NE | $8,883,722 | $5,104,852 |