The Brandlab

TO CHANGE THE FACE AND VOICE OF THE MARKETING INDUSTRY.

COLLEGE AND BEYOND (CAB) THE COLLEGE AND BEYOND PROGRAM PROVIDES YEAR-ROUND PROGRAMMING - FROM SKILLS TRAINING LIKE RESUME WORKSHOPS AND SPEED NETWORKING EVENTS TO MENTORSHIP FOR YOUNG PROFESSIONALS TO CONNECT WITH AN INDUSTRY LEADER AND FINANCIAL SCHOLARSHIPS OF OVER $30,000 AWARDED TO STUDENTS WHO HAVE PARTICIPATED IN ANY OF OUR PROGRAMS (AKA TBL ALUMS). TBL ALUMS ALSO ENGAGE IN LEADERSHIP OPPORTUNITIES THROUGH OUR CAB BOARD AN ALUM BOARD THAT INFLUENCES PROGRAMMING AND COMMUNICATION WITH THE BROADER TBL NETWORK. OUR ALUM NETWORK IS A GROWING GROUP OF OVER 400.FELLOWSHIP (OR LABFELLOWS) THE LABFELLOWS PROGRAM IS AN EIGHT-MONTH PAID FELLOWSHIP WHERE IN FY22, 16 JOB-READY PEOPLE FROM INDIGENOUS, BLACK, BROWN, AAPI, OR HISPANIC/LATINX BACKGROUNDS GAIN EXPERIENCE WITHIN BOTH CORPORATE AND AGENCY MARKETING AND ADVERTISING TEAMS. FELLOWS ENGAGE IN REAL-WORLD WORK EXPERIENCES AS THEY BUILD SKILLS AND RELATIONSHIPS THAT PREPARE THEM TO ENTER THE WORKFORCE AND LAUNCH SUSTAINABLE CAREERS.

SPARK THE SPARK PROGRAM CREATES EXPOSURE TO CAREER PATHWAYS FOR HUNDREDS OF HIGH SCHOOL STUDENTS EACH YEAR. THE EXPERIENTIAL APPROACH COMBINES IN-CLASSROOM ENGAGEMENT OPPORTUNITIES WITH CAREER PANELS AND FIELD TRIPS TO INSPIRE THE NEXT GENERATION OF MARKETING AND ADVERTISING TALENT. IN FY22, WE EXPOSED OVER 1,500 YOUNG PEOPLE TO MARKETING & ADVERTISING CAREERS THROUGH SPARK PROGRAMMING. INTERNSHIPS WE CREATE ACCESS TO PAID INTERNSHIPS AT CREATIVE AGENCIES AND WITHIN CORPORATE MARKETING TEAMS FOR HIGH SCHOOL AND COLLEGE STUDENTS WORKING ON POST-SECONDARY EDUCATION. IN FY22, WE PROVIDED OVER 100 PAID INTERNSHIPS TO YOUNG PEOPLE, AGES 15-25, FROM INDIGENOUS, BLACK, BROWN, AAPI, OR HISPANIC/LATINX BACKGROUNDS. THE INTERNSHIPS PROVIDED ACCESS FOR THE INTERNS TO BUILD SKILLS, DEEPEN THEIR UNDERSTANDING OF CAREER PATHS, AND BUILD THAT FIRST PROFESSIONAL NETWORK.

FEARLESS THE FEARLESS PROGRAM AIMS TO SUPPORT THE DEI&B EFFORTS WITHIN OUR AGENCY AND CORPORATE PARTNERS WORKING TO CREATE EQUITY WHILE BUILDING MORE INCLUSIVE WORK, WORKERS, AND WORKPLACES. FEARLESS PROGRAMMING IS DELIVERED THROUGH THE BRANDLAB-FACILITATED WORKSHOPS AND DISCUSSIONS. IN FY22, WE FACILITATED OVER 20 WORKSHOPS WITH PARTNERS. WE ALSO CONTINUED OUR ANNUAL FEARLESS CONFERENCE. THE TWO-DAY VIRTUAL CONFERENCE BROUGHT TOGETHER OVER 200 PEOPLE ACROSS THE MARKETING AND ADVERTISING INDUSTRY, COMMUNITY, AND YOUTH TO EXPLORE HOW WE CAN COLLECTIVELY STRENGTHEN OUR COMMITMENTS AND ACTIONS FOR A MORE DIVERSE AND EQUITABLE INDUSTRY.