Houston Advertising Federation Inc
- Assets
- $135.3k
- Revenue
- $208.7k
- Investments
- $0.0
- Employees
- 0
- Location
- Houston, TX
- Founding
- 03/1964
- Data as of
- 06/2022
- EIN
- 74-6047375
Organization Overview
Houston Advertising Federation Inc is located in Houston, TX. The organization was established in 1964. According to its NTEE Classification (S01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Houston Advertising Federation Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, Houston Advertising Federation Inc generated $208.7k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (7.3%) each year. All expenses for the organization totaled $215.2k during the year ending 06/2022. As we would expect to see with falling revenues, expenses have declined by (9.2%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
THE MISSION OF THE AMERICAN ADVERTISING FEDERATION-HOUSTON IS TO ADVANCE THE ADVERTISING PROFESSION IN THE GREATER HOUSTON AREA BY SUPPORTING INDUSTRY RECRUITMENT AND EDUCATION; BY COMMUNICATING TO THE REGIONAL BUSINESS AND PROFESSIONAL COMMUNITIES, AS WELL AS TO GOVERNMENTAL ORGANIZATIONS, THE ECONOMIC AND SOCIAL VALUE OF ADVERTISING; BY FOSTERING IMPROVEMENT OF ITS EFFECTIVENESS; AND BY PROMOTING ETHICAL SELF-REGULATION.THE AMERICAN ADVERTISING FEDERATION ("AAF") HEADQUARTERED IN WASHINGTON, D.C., IS THE OLDEST NATIONAL ADVERTISING TRADE ASSOCIATION OF 40,000 ADVERTISING INDUSTRY PROFESSIONALS IN A NATIONAL NETWORK OF 150+ LOCAL FEDERATIONS IN 15 DISTRICTS ACROSS THE NATION. AAF ACTS AS THE "UNIFYING VOICE FOR ADVERTISING", PROTECTS AND PROMOTES THE WELL-BEING OF ADVERTISING THROUGH A UNIQUE, NATIONALLY COORDINATED GRASSROOTS NETWORK OF ADVERTISERS, BRANDS AND AGENCIES, SERVICE PROVIDERS, MEDIA COMPANIES, LOCAL ADVERTISING FEDERATIONS AND 200 STUDENT CHAPTERS WITH 5,000+ MEMBERS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
MONTHLY EDUCATIONAL MEETINGS AND SPECIAL PROGRAMS OF INTEREST TO ADVERTISING AND COMMUNICATIONS PROFESSIONALS TO PROMOTE AND SUPPORT PROFESSIONAL DEVELOPMENT.
CONDUCT CREATIVE COMPETITION AND AWARDS PROGRAMS TO FOSTER EXCELLANCE IN ADVERTISING.
EDUCATIONAL SCHOLARSHIPS AND GRANTS TO BENEFIT STUDENTS IN ADVERTISING AND COMMUNICATIONS
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Ray Schilens Chairman | OfficerTrustee | 5 | $0 |
Dylan Moore Vice Chair | OfficerTrustee | 5 | $0 |
Candy Pittman Executive Committee / Secretary | OfficerTrustee | 5 | $0 |
Joni Verdina Executive Committee / Treasurer | OfficerTrustee | 5 | $0 |
Vanelentina Gomez Bravo Chairman Elect | OfficerTrustee | 5 | $0 |
Kay Krenek Executive Committee / Immediate Past President | OfficerTrustee | 5 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $12,688 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $9,950 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $22,638 |
| Total Program Service Revenue | $185,293 |
| Investment income | $1,081 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $99 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $208,707 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $9,250 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $23,800 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $4,856 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $12,846 |
| Advertising and promotion | $0 |
| Office expenses | $0 |
| Information technology | $1,669 |
| Royalties | $0 |
| Occupancy | $2,298 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $130,758 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $2,133 |
| All other expenses | $3,943 |
| Total functional expenses | $215,212 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $74,997 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $59,839 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $500 |
| Total assets | $135,336 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $4,888 |
| Total liabilities | $4,888 |
| Net assets without donor restrictions | $130,448 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $135,336 |
Grants Awarded
Over the last fiscal year, Houston Advertising Federation Inc has awarded $6,050 in support to 4 organizations.
| Grant Recipient | Amount |
|---|---|
AMERICAN EDUCATION FOUNDATION HOUSTON PURPOSE: Support scholarships for students pursuing advertising degrees. | $5,000 |
UNIVERSITY OF HOUSTON NSAC TEAM PURPOSE: for District 10 2021 competition | $400 |
FOUNDATION FOR ADVERTISING EDUCATION PURPOSE: Support scholarships for students pursuing advertising degrees. | $400 |
AMERICAN ADVERTISING FEDERATION - AUSTIN PURPOSE: Day at the Capitol Sponsorship | $250 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Houston Advertising Federation Inc has recieved totaling $8,100.
| Awarding Organization | Amount |
|---|---|
Memorial Hermann Health System Houston, TX PURPOSE: general fundraising | $8,100 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Dallas Convention & Visitors Bureau Dallas, TX | $16,156,055 | $23,486,746 |
Houston Association Of Realtors Houston, TX | $18,624,507 | $23,447,617 |
Texas Association Of Realtors Austin, TX | $94,503,864 | $29,443,210 |
Arlington Convention & Visitors Bureau Inc Arlington, TX | $3,519,065 | $16,656,136 |
Promotional Products Association International Irving, TX | $24,269,680 | $12,861,271 |
Greater Oklahoma City Chamber Of Commerce Oklahoma City, OK | $12,639,674 | $12,068,118 |
Chamber Of Commerce Metropolitan Tulsa Tulsa, OK | $9,253,345 | $10,228,951 |
Fort Worth Convention And Visitors Bureau Fort Worth, TX | $6,320,777 | $12,812,000 |
Austin Convention And Visitors Bureau Inc Austin, TX | $8,364,471 | $6,830,186 |
Texas Municipal League Austin, TX | $8,928,481 | $7,134,656 |
Greater Austin Chamber Of Commerce Austin, TX | $7,488,664 | $6,719,729 |
San Antonio Economic Development Foundation San Antonio, TX | $4,503,315 | $6,901,379 |