National Corvette Museum Foundation Inc

THE MISSION OF THE NATIONAL CORVETTE MUSEUM FOUNDATION IS TO EDUCATE WORLDWIDE AUDIENCES ON THE EVOLUTION OF THE CORVETTE AMERICA'S SPORTS CAR THROUGH COLLECTION, PRESERVATION, AND CELEBRATION OF ITS LEGACY.

TOURS AND EXHIBITS: THE NATIONAL CORVETTE MUSEUM FOUNDATION PROVIDED EDUCATIONAL TOURS TO 238,000 GUESTS IN 2023, INCLUDING MORE THAN 4,500 STUDENTS WHO PARTICIPATED IN A SCHOOL OR EDUCATIONAL VISIT. TOUR HIGHLIGHTS INCLUDE THE MCMICHAEL FAMILY EDUCATION GALLERY, WHICH PROVIDES HANDS-ON INSPIRATION FOR FUTURE DESIGNERS AND ENGINEERS. THE DRIVEN BY DESIGN EXHIBITION INCLUDES ORAL HISTORIES ON THE DESIGN AND DEVELOPMENT OF CORVETTE ALONGSIDE DESIGN PROTOTYPES THAT EDUCATE AND EXPLAIN THE DESIGN PROCESS, FROM SKETCH TO PRODUCTION CORVETTE.

PLANT TOURS: HELPS FURTHER THE MISSION OF THE MUSEUM TO EDUCATE WORLD-WIDE AUDIENCES ABOUT THE CORVETTE AND HOW IT IS PRODUCED.DRIVEN BY DESIGN, THE MUSEUM'S DESIGN AND ENGINEERING EXHIBITION ILLUSTRATES HOW AUTOMOBILE DESIGN PROGRESSES FROM SKETCHES TO CLAY MODELS, WITH A SCALE CLAY MODEL CORVETTE ON DISPLAY AS AN EXAMPLE OF THE EARLY DESIGN PROCESS. ONE EXHIBIT HIGHLIGHTS THE FEMALE INTERIOR DESIGN TEAM OF THE LATE 1950S, NICKNAMED THE "DAMSELS OF DESIGN." SINCE OPENING IN 2016, THE SINKHOLE EXPERIENCE EXHIBITION HAS DOCUMENTED THE 2014 SINKHOLE COLLAPSE INSIDE THE MUSEUMWHY IT HAPPENED, HOW THE BURIED CARS WERE RECOVERED, HOW THE BUILDING WAS REPAIRED, AND WHAT KARST AND CAVE LANDFORMS ARE.STINGRAY GRILL/CORVETTE STORE: THE STINGRAY GRILL OFFERS LUNCH OPTIONS FOR THE CONVENIENCE OF MUSEUM GUESTS, AND CATERING OPTIONS FOR EVENTS AT THE MUSEUM, SCHOOL GROUP VISITS AND COMMUNITY EVENTS. THE CORVETTE STORE OFFERS A WIDE SELECTION OF UNIQUE GIFTS AND APPAREL THAT TELL THE CORVETTE STORY, WHILE CORVETTE ACCESSORIES ALLOW VISITORS TO CUSTOMIZE THEIR CORVETTE. MUSEUM MARKETING AND COMMUNICATION EFFORTS INCLUDE AMERICA'S SPORTS CAR MAGAZINE, A QUARTERLY PUBLICATION MAILED TO 25,000 HOUSEHOLDS, CLUBS AND BUSINESSES THAT EDUCATES READERS ON EVENTS AT THE NATIONAL CORVETTE MUSEUM AND CORVETTE HISTORY, INCLUDING ARTICLES ON SPECIFIC EXHIBITS TO INFORM THOSE THAT CANNOT PHYSICALLY COME TO THE MUSEUM. MUSEUM CHANNELS ON FACEBOOK, X, LINKEDIN, TIKTOK, INSTAGRAM, AND YOUTUBE HIGHLIGHT THE HISTORY OF THE CORVETTE WHILE ALSO BRINGING ATTENTION TO OUR MISSION AND EDUCATIONAL PROGRAMS, ALONG WITH DIGITAL ADVERTISING AIMED AT REACHING THE NEXT GENERATION OF GUESTS. EMAIL MARKETING INCLUDES CORVETTE CAMPUS CONNECTION, A MONTHLY EMAIL DISTRIBUTED TO MORE THAN 120,000 SUBSCRIBERS, WHICH HIGHLIGHTS PROGRAMS AT THE MUSEUM FOR THOSE UNABLE TO VISIT IN PERSON. THE MUSEUM WEBSITE PROVIDES HISTORICAL INFORMATION AND DETAILED STORIES ABOUT THE CORVETTE AND THE PERSONALITIES WHO HAVE SHAPED ITS 71-YEAR HISTORY. LIBRARY & ARCHIVES RESOURCE CENTER: THE RESOURCE CENTER IS THE REPOSITORY FOR ALL MATERIALS DOCUMENTING THE PAST, PRESENT AND FUTURE OF CORVETTE, CORVETTE ENTHUSIASTS AND THE CORVETTE MUSEUM. THE MATERIAL MANAGED AND PRESERVED INCLUDES AUDIO AND VISUAL MEDIA - BOTH DIGITAL (DVDS) AND MAGNETIC (VHS AND BETA TAPES), PERIODICALS, BOOKS, DRAWINGS, PAINTINGS, POSTERS, MEMORABILIA AND DOCUMENTS INCLUDING SOME IMPORTANT HISTORICAL MEMORABILIA PLUS BUILD SHEETS. MOST MATERIALS HAVE BEEN DONATED TO THE NATIONAL CORVETTE MUSEUM FROM INDIVIDUAL ENTHUSIASTS, PUBLISHING COMPANIES, PRINT MEDIA, AFTERMARKET SUPPLIERS, CLUBS AND ORGANIZATIONS SUCH AS NCRS, AND FROM GM/CHEVROLET.OTHER NATIONAL CORVETTE MUSEUM PROGRAM SERVICES INCLUDE EDUCATIONAL INSTRUCTION, SUCH AS MULTIPLE STEAM WORKSHOPS FOR STUDENTS, FIELD TRIPS, COMMUNITY SCHOOL OUTREACH AND RELATIONSHIP BUILDING. EDUCATIONAL PROGRAMMING ALSO EXTENDS VIRTUALLY THROUGH CORVETTEMUSEUM.ORG, FEATURING HIGH-PROFILE STORYTELLING WITH NATIONAL CORVETTE MUSEUM MEMBERS, INCLUSION IN THE MUSEUM'S QUARTERLY MAGAZINE, AMERICA'S SPORTS CAR, AND PARTICIPATION IN CAR SHOWS ACROSS THE COUNTRY.THE GATEWAY GALLERY TELLS THE STORY OF THE CORVETTE'S CREATION, EXPLORING THE INFLUENCE OF EUROPEAN SPORTS CARS IMPORTED BY WWII VETERANS, SMALL AMERICAN MANUFACTURERS BUILDING LOW-PRODUCTION SPORTS CARS, AND THE DEVELOPMENT OF THE CORVETTE NAME. THE EXHIBITION HIGHLIGHTS HARLEY EARL'S ROLE AT GENERAL MOTORS IN BRINGING THESE ELEMENTS TOGETHER TO CREATE THE CORVETTE, AMERICA'S SPORTS CAR.

SPECIAL EVENTS PROGRAMS: 1,892 PEOPLE PARTICIPATED IN THE SPECIAL EVENTS PROGRAMS IN 2023. THIS INCLUDED EDUCATIONAL SEMINARS, PANEL DISCUSSIONS AND PRESENTATIONS FROM ENGINEERS, DESIGNERS AND OTHER EXPERTS IN THEIR FIELDS. THIS PROGRAM USES A SIGNIFICANT NUMBER OF VOLUNTEERS ALSO TO ASSIST IN RUNNING THE ACTIVITIES AND SEMINARS.

DELIVERY: THE DELIVERY PROGRAM BRINGS NEW CORVETTE OWNERS TO THE MUSEUM SO THAT THEY CAN LEARN ABOUT THE HISTORY OF THE CORVETTE, AND LEARN ABOUT THE PROPER OPERATION OF THEIR VEHICLE. THEY ARE GIVEN A TOUR OF THE CORVETTE ASSEMBLY PLANT (WHEN AVAILABLE) TO EDUCATE THEM ON THE MANUFACTURING PROCESS AND ALSO GIVEN A HANDS-ON DEMONSTRATION OF THE FEATURES OF THE CORVETTE. THOSE INVOLVED IN THE DELIVERY PROGRAM INCLUDE THE STAFF WHO PREPARE THE CAR (PDI) AND THE STAFF WHO PROVIDE THE TOURS AND DEMONSTRATIONS.