Wine Market Council

Organization Overview

Wine Market Council is located in Yountville, CA. The organization was established in 1996. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Wine Market Council employed 2 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Wine Market Council is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 06/2022, Wine Market Council generated $423.9k in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 0.9% each year. All expenses for the organization totaled $409.8k during the year ending 06/2022. While expenses have increased by 2.1% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

WINE MARKET COUNCIL IS THE LEADER IN FORWARD LOOKING MARKET RESEARCH ON U.S. WINE CONSUMER BUYING HABITS, ATTITUDES AND TRENDS.

Describe the Organization's Program Activity:

Part 3 - Line 4a

DIRECT RESEARCH COSTS - FEES PAID TO OUTSIDE VENDORS AND CONTRACTORS PROVIDING SERVICES INCLUDING THE FIELDING OF SURVEYS, SUPPLYING QUALIFIED RESPONDENTS TO SURVEYS, AND RELATED SUPPORT SERVICES FOR THE RESEARCH INITIATIVES CONDUCTED OR DIRECTED BY WINE MARKET COUNCIL DURING THE FISCAL YEAR INCLUDING THE DEVELOPMENT, DESIGN, ANALYSIS, AND REPORTING.


WINE EXECUTIVE EXCHANGE - FOCUSED ON CONDUCTING A FEASIBILITY STUDY TO ADDRESS SOME OF THE HEADWINDS THE WINE CATEGORY IS FACING.


PRESENTATION AND DISSEMINATION OF RESEARCH FINDINGS - ANNUAL PRESENTATION OF WMC RESEARCH PROJECTS AND FINDINGS TO MEMBERS AND INDUSTRY AS WELL AS CONTRACTOR WORK, SERVICES AND STAFF HOURS DEVOTED TO DISSEMINATE RESEARCH AND PRESENT THE RESEARCH PROJECTS UNDERTAKEN BY WINE MARKET COUNCIL DURING THE FISCAL YEAR. DUE TO COVID-19 WMC UPGRADED ZOOM CAPABILITIES TO ACCOMMODATE LARGER ATTENDANCE FOR WEBINARS IN LIEU OF LIVE EVENTS.


MARKETING OF RESEARCH, RESEARCH INITIATIVES AND THE WINE MARKET COUNCIL ORGANIZATION TO POTENTIAL NEW MEMBERS.


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Board, Officers & Key Employees

Name (title)Compensation
Sam Filler
Secretary
$0
Heidi Scheid
Immediate Past Chair
$0
Emma Swain
Vice Chair And Treasurer
$0
Jennifer Scott
Chair
$0
Kim Cox
Board Member
$0
Mike Jaeger
Board Member
$0

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$356,330
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$67,500
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$423,830
Total Program Service Revenue$0
Investment income $50
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $423,880

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