Mercy For Animals

Organization Overview

Mercy For Animals is located in Los Angeles, CA. The organization was established in 2004. According to its NTEE Classification (D20) the organization is classified as: Animal Protection & Welfare, under the broad grouping of Animal-Related and related organizations. As of 12/2022, Mercy For Animals employed 121 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Mercy For Animals is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 12/2022, Mercy For Animals generated $29.2m in total revenue. This organization has experienced exceptional growth, as over the past 8 years, it has increased revenue by an average of 20.2% each year . All expenses for the organization totaled $14.6m during the year ending 12/2022. While expenses have increased by 16.9% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Since 2016, Mercy For Animals has awarded 31 individual grants totaling $1,894,275. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

TO END INDUSTRIAL ANIMAL AGRICULTURE BY CONSTRUCTING A JUST AND SUSTAINABLE FOOD SYSTEM.

Describe the Organization's Program Activity:

Part 3 - Line 4a

PUBLIC ENGAGEMENT: IN 2022, MERCY FOR ANIMALS' PUBLIC ENGAGEMENT DEPARTMENT REACHED MILLIONS WITH MESSAGES OF COMPASSION FOR FARMED ANIMALS AND ENCOURAGED COMPASSIONATE DIET CHANGE THROUGH PLANT-BASED EATING. WE HARNESSED THE POWER OF SOCIAL MEDIA, VIDEO CONTENT, TRADITIONAL MEDIA, AND CELEBRITY PARTNERSHIPS, ALL IN SUPPORT OF OUR CAMPAIGNS TO INCREASE LEGAL PROTECTIONS AND CORPORATE POLICIES FOR FARMED ANIMALS. THE SOCIAL MEDIA TEAM GARNERED 19 MILLION ONLINE VIDEO VIEWS, 110 MILLION IMPRESSIONS, AND NEARLY 1.5 MILLION CHOOSEVEG AND MERCY FOR ANIMALS BLOG VIEWS. OUR PUBLIC ENGAGEMENT DEPARTMENT ALSO SECURED MEDIA COVERAGE FROM THE NEW YORK TIMES, CNN, THE WASHINGTON POST, VOX, AND OTHER OUTLETS, RESULTING IN OVER 450 MEDIA HITS IN 2022.


MERCY FOR ANIMALS OPERATES A NUMBER OF OTHER PROGRAMS; INCLUDING ORGANIZING AND MOBILIZING VOLUNTEERS TO BUILD A STRONGER MOVEMENT; LEGAL ADVOCACY: THE GOVERNMENT AFFAIRS AND PUBLIC POLICY TEAM FOCUSES ON POLICY MEASURES TO REDUCE SUFFERING FOR FARMED ANIMALS AND PROMOTE PLANT-BASED EATING; AND DEVELOPING MODELS TO HELP FACTORY FARMERS TRANSITION TO PLANT-CENTERD BUSINESSES AND CONDUCTING RESEARCH THAT WILL EMPOWER THE FARMED ANIMAL PROTECTION MOVEMENT.


INVESTIGATIONS:IN 2022, MERCY FOR ANIMALS RELEASED FOUR INVESTIGATIONS, FIVE DRONE VIDEOS, AND ONE INVESTIGATIVE DOCUMENTARY SHORT, SPANNING SEVERAL COUNTRIES COMBINED. IN THE U.S., WE EXPOSED AN ALDI CHICKEN SUPPLIER, PAVING THE WAY FOR OUR CAMPAIGN ASKING THE SUPERMARKET CHAIN TO MAKE CHICKEN WELFARE IMPROVEMENTS. WE ALSO RELEASED HARROWING FOOTAGE OF GESTATION-CRATE CRUELTY CAPTURED, JUST ONE WEEK BEFORE THE U.S. SUPREME COURT HEARD ORAL ARGUMENTS IN NATIONAL PORK PRODUCERS COUNCIL V. ROSS. THIS CASE THREATENED BUT FAILED TO OVERTURN CALIFORNIA'S PROP 12, ONE OF THE STRONGEST FARMED ANIMAL PROTECTION LAWS. IN BRAZIL, WE UNCOVERED THE HARSH REALITY FOR CHICKENS SUPPLIED TO PROCESSORS AUTHORIZED TO EXPORT TO THE EUROPEAN UNION, AS WELL AS THE BRUTALITY SUFFERED BY CATTLE IN SLAUGHTERHOUSES. IN MEXICO, WE UNCOVERED ANIMAL CRUELTY AT A CHICKEN HATCHERY.


CORPORATE ENGAGEMENT: THE CORPORATE ENGAGEMENT PROGRAM PLAYS A CRITICAL ROLE IN WORKING WITH MAJOR FOOD COMPANIES TO DRASTICALLY REDUCE OR ELIMINATE THE SUFFERING AND CRUEL TREATMENT OF ANIMALS IN THEIR SUPPLY CHAIN, AND TO INCREASE ADOPTION AND ACCESSIBILITY OF PLANT-BASED PRODUCTS. THIS PROGRAM CONDUCTS OUTREACH AND NEGOTIATIONS WITH FOOD COMPANY EXECUTIVES AND RUNS PUBLIC CAMPAIGNS TO ACHIEVE PROGRESS AND IMPROVED WELFARE FOR FARMED ANIMALS.


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Board, Officers & Key Employees

Name (title)Compensation
Neysa Colizzi
Board Chair
$0
Lisa Feria
Vice Chair
$0
Michael Pellman Rowland
Treasurer
$0
Ashley Bugeja Vuu
Director
$0
Derek Coons
Director
$0
Alexis Fox
Director
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Rwt Production
Direct Mail Production Management
$163,364
Integral Llc
Data Analysis Consultants
$117,000
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$722,328
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$28,123,049
Noncash contributions included in lines 1a–1f $119,558
Total Revenue from Contributions, Gifts, Grants & Similar$28,845,377
Total Program Service Revenue$0
Investment income $320,577
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $246,858
Net Income from Fundraising Events -$212,024
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $35,314
Miscellaneous Revenue$0
Total Revenue $29,236,102

Grants Awarded

Over the last fiscal year, Mercy For Animals has awarded $378,600 in support to 11 organizations.

Grant RecipientAmount

A WELL-FED WORLD

PURPOSE: THE PEOPLE'S FUND: AMPLIFYING UNDERREPRESENTED VOICES IN SUPPORT FOR ANIMAL WELFARE

$147,400

PLANT THE POWER

PURPOSE: THE PEOPLE'S FUND: AMPLIFYING UNDERREPRESENTED VOICES IN SUPPORT FOR ANIMAL WELFARE

$20,000

RETHINK YOUR FOOD INC

PURPOSE: THE PEOPLE'S FUND: AMPLIFYING UNDERREPRESENTED VOICES IN SUPPORT FOR ANIMAL WELFARE

$20,000

BETTER FOOD FOUNDATION

PURPOSE: THE PEOPLE'S FUND: AMPLIFYING UNDERREPRESENTED VOICES IN SUPPORT FOR ANIMAL WELFARE

$20,000

BLACK WOMEN FOR WELLNESS

PURPOSE: THE PEOPLE'S FUND: AMPLIFYING UNDERREPRESENTED VOICES IN SUPPORT FOR ANIMAL WELFARE

$25,000

APEX ADVOCACY

PURPOSE: THE PEOPLE'S FUND: AMPLIFYING UNDERREPRESENTED VOICES IN SUPPORT FOR ANIMAL WELFARE

$35,000
View Grant Profile

Peer Organizations

Organization NameAssets
San Francisco Society For The Prevention Of Cruelty To Animals
San Francisco, CA
$34,364,198
Center For Biological Diversity Inc
Tucson, AZ
$34,484,948
Oregon Humane Society
Portland, OR
$26,914,849
Arizona Humane Society
Phoenix, AZ
$45,142,904
Helen Woodward Animal Center
Rancho Santa Fe, CA
$26,587,270
Humane Society Silicon Valley
Milpitas, CA
$16,027,081
The Animal Foundation
Las Vegas, NV
$11,717,093
Pasadena Humane Society
Pasadena, CA
$16,425,904
Mercy For Animals
Los Angeles, CA
$29,236,102
Peninsula Humane Society & Spca
Burlingame, CA
$18,378,832
Humane Society Of Pomona Valley Inc
Pomona, CA
$11,813,182
Marin Humane Society
Novato, CA
$13,508,789
East Bay Society For The Prevention Of Cruelty To Animals
Oakland, CA
$12,178,634
Hawaiian Humane Society
Honolulu, HI
$14,094,110
Society For The Prevention Of Cruelty To Animals Of Monterey Cty
Monterey, CA
$18,578,711
Sacramento Society For The Prevention Of Cruelty To Animals
Sacramento, CA
$11,922,993
Fresno Humane Animal Services
Fresno, CA
$6,830,012
Tony Larussas Animal Rescue Foundation
Walnut Creek, CA
$13,754,670
Los Angeles S P C A
Los Angeles, CA
$8,167,445
Animal Samaritans
Thousand Palms, CA
$9,649,975
Humane Society Of Southern Arizona
Tucson, AZ
$8,340,871
Hope For Paws
Studio City, CA
$8,625,654
Dedication And Everlasting Love To Animals
Glendale, CA
$9,990,520
Nevada Humane Society Inc
Reno, NV
$8,426,316
Santa Barbara Humane Society For The Prevention Of Cruelty To Anima
Santa Barbara, CA
$6,314,351

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