Recreational Boating And Fishing Foundation

TO INCREASE PARTICIPATION IN RECREATIONAL ANGLING AND BOATING - SEE SCHEDULE O.RBFF'S MISSION IS TO IMPLEMENT AN INFORMED, CONSENSUS-BASED NATIONALOUTREACH STRATEGY THAT WILL INCREASE PARTICIPATION IN RECREATIONALANGLING AND BOATING AND THEREBY INCREASE PUBLIC AWARENESS ANDAPPRECIATION OF THE NEED TO PROTECT, CONSERVE AND RESTORE THIS NATION'SAQUATIC NATURAL RESOURCES.

CONSUMER ENGAGEMENTTHE OBJECTIVE OF RBFF'S CONSUMER ENGAGEMENT PROGRAM IS TO INCREASE PARTICIPATION IN RECREATIONAL BOATING AND FISHING BY RECRUITING NEW AUDIENCES TO THE SPORT THROUGH A NATIONAL MARKETING AND COMMUNICATIONS CAMPAIGN DESIGNED TO INCREASE AWARENESS OF FISHING, BOATING AND NATURAL RESOURCE CONSERVATION; DISPEL NEGATIVE STEREOTYPES; AND ENCOURAGE CONSIDERATION, TRIAL AND, ULTIMATELY, PARTICIPATION. SEE SCHEDULE OCONSUMER ENGAGEMENT (CONT'D) TAKE ME FISHING IS THE BRAND THAT CARRIES RBFF'S MESSAGES AND THE APPEAL OF BOATING AND FISHING TO GENERAL MARKET CONSUMERS. ACROSS THE TAKE ME FISHING WEBSITE AND ALSO IN ADS, PSAS, TV, VIDEO, SOCIAL MEDIA AND EVENTS, THE TAKE ME FISHING BRAND REACHES AND MOTIVATES MILLIONS OF PEOPLE TO ENJOY BOATING AND FISHING. WITH THE HELP OF THE TAKE ME FISHING BRAND, AND THE 2020 "GET ON BOARD" CAMPAIGN DESIGNED FOR THE COVID-19 SOCIAL DISTANCING ENVIRONMENT, PARTICIPATION IN FISHING INCREASED TO 54.7 MILLION INDIVIDUALS IN 2020, PARTIALLY DUE TO THE IMPACT OF COVID 19. PARTICIPATION IN 2021 FELL TO 52.4 MILLION, BUT STILL REPRESENTS AN UPWARD TREND FROM THE PRE-COVID RATE OF 50.1 MILLION IN 2019.THE BACKBONE OF THE BRAND IS THE TAKEMEFISHING.ORG WEBSITE. TAKEMEFISHING.ORG FEATURES GREATER OPTIMIZATION FOR ALL SCREEN SIZES AND FORMATS THROUGH RESPONSIVE DESIGN, MORE PROMINENT STATE INFORMATION, HOW-TO VIDEOS, AND AN UPDATED RESOURCE CENTER FOR STAKEHOLDERS INCLUDING RETENTION/REACTIVATION TOOLKITS. THE PLACES TO FISH AND BOAT MAP INCLUDES PUBLIC FISHING AND BOATING SPOTS AS WELL AS NEARBY MARINAS, LICENSE VENDORS AND BAIT SHOPS.TAKE ME FISHING ALLIANCES HELP RBFF AND SELECT THIRD PARTIES LEVERAGE EACH OTHER'S BRAND APPEAL AND REACH A GREATER NUMBER OF CONSUMERS THAN THEY COULD ON THEIR OWN. THE TAKE ME FISHING RELATIONSHIP WITH WALT DISNEY WORLD RESORT, WHICH INCLUDES TAKE ME FISHING-BRANDED FISHING AND BOATING ACTIVITIES, AND DISNEY MEDIA GROUP, WHICH INCLUDES EXCLUSIVE TAKE ME FISHING PLACEMENTS ON SELECT DISNEY MEDIA PLATFORMS, REACHES A SHARED TARGET MARKET OF MULTICULTURAL FAMILIES AND DRIVES CONSUMERS TO TAKEMEFISHING.ORG. OTHER TAKE ME FISHING PARTNERS INCLUDE THE U.S. FISH AND WILDLIFE SERVICE (USFWS), U.S. FOREST SERVICE, NATIONAL PARK SERVICE, BUREAU OF LAND MANAGEMENT, NOAA AND FISHING LEAGUE WORLDWIDE (FLW). THESE ALLIANCES ANNUALLY PRODUCE MORE THAN 1,500 CONSUMER-EVENT UPLOADS TO TAKEMEFISHING.ORG.THE GET ON BOARD CAMPAIGN, ALONG WITH NATIONAL FISHING & BOATING WEEK, FREE FISHING DAYS, THE GEORGE H.W. BUSH VAMOS A PESCAR EDUCATION FUND, AND OTHER TAKE ME FISHING- AND VAMOS A PESCAR-BRANDED DEVELOPMENTS GENERATED PRESS COVERAGE REACHING OVER 4.2 BILLION MEDIA IMPRESSIONS IN FY22. IN FY22, FISHING PARTICIPATION REMAINED STRONG AMONG KEY TARGET AUDIENCES: FEMALE PARTICIPANTS REACHED 19.4 MILLION AND 4.7 MILLION HISPANICS PARTICIPATED IN FISHING, DOWN ONLY 2% FROM THE COVID-19 INFLUENCED PEAKS OF THE PRIOR YEAR.

STATE ENGAGEMENTTHE OBJECTIVE OF THE STATE ENGAGEMENT PROGRAM IS TO GROW THE NUMBER OF ANGLERS AND BOATERS BY WORKING IN COLLABORATION WITH STATE AGENCIES TO DEVELOP, IMPLEMENT AND EVALUATE INNOVATIVE RECRUITMENT, RETENTION AND REACTIVATION (R3) ACTIVITIES. RBFF SHARES RESULTS AND DETAILS OF R3 EFFORTS WITH ALL STATE AGENCIES SO THAT EACH INDIVIDUAL AGENCY CAN SUCCESSFULLY IMPLEMENT THESE PROGRAMS.SEE SCHEDULE OSTATE ENGAGEMENT (CONT'D) MANY STATE PARTNERS ARE FOLLOWING RECOMMENDATIONS AND STRATEGIC TOOLS FOR EFFECTIVE ANGLER RECRUITMENT, RETENTION AND REACTIVATION, A PLAYBOOK FOR ASSESSING AND IMPROVING CURRENT R3 TACTICS AND DEVELOPING EFFECTIVE NEW ONES. BUILT UPON PREVIOUS WILDLIFE MANAGEMENT INSTITUTE EFFORTS, THE RESOURCE WAS DEVELOPED IN PARTNERSHIP WITH THE AQUATIC RESOURCES EDUCATION ASSOCIATION WITH SUPPORT FROM THE ANGLER R3 STATE AGENCY WORKING GROUP.THE 2022 ANNUAL STATE MARKETING WORKSHOP, HELD ON A HYBRID LIVE AND VIRTUAL BASIS FOR THE FIRST TIME, ATTRACTED 249 PARTICIPANTS. THE WORKSHOP FOCUSED ON ADAPTING AND INNOVATING TO ENGAGE NEW CUSTOMERS, WITH 10 STATES PRESENTING ON CONSUMER TRENDS, USE OF INFLUENCERS AND TIKTOK, AND EXPERIENCES WITH SPECIFIC R3 STRATEGIES. THE YEAR'S WEBINAR SERIES ALSO HELPED GROW STATE PARTNERS' MARKETING CAPACITY. WEBINARS FOCUSED ON RETENTION STRATEGIES BASED ON ANGLER SURVEYS, REACTIVATING LAPSED BOATERS AND RBFF RESEARCH DESIGNED TO HELP STATE AGENCIES PRIORITIZE R3 PROJECTS FOR GRANT FUNDING.FY21'S ANNUAL STATE MARKETING PROGRAMS TOGETHER YIELDED UNPRECEDENTED RESULTS. THE BOAT REGISTRATION REACTIVATION PROGRAM ALONE RESULTED IN OVER 39,000 BOAT REGISTRATIONS AND GENERATED $1.5 MILLION IN FEES FOR THE PARTICIPATING STATE AGENCIES.TO SPUR ADDITIONAL INNOVATION, RBFF AWARDED $208,000 OF R3 PROGRAM DEVELOPMENT GRANTS, FUNDING DEVELOPMENT OF INNOVATIVE PROGRAMS IN 10 STATES AND GENERATING STATE MATCHING FUNDING OF $300,000.

INDUSTRY ENGAGEMENTTHE OBJECTIVE OF THE INDUSTRY ENGAGEMENT PROGRAM IS TO PARTNER WITH INDUSTRY MANUFACTURERS AND RETAILERS TO DEVELOP AND IMPLEMENT MARKETING PROJECTS DESIGNED TO INCREASE CATEGORY GROWTH THROUGH RESEARCH AND TO DEVELOP CONSUMER INSIGHTS, KNOWLEDGE AND TOOLS THAT THE FISHING AND BOATING INDUSTRIES CAN USE TO GROW THEIR INDIVIDUAL BRANDS.SEE SCHEDULE OINDUSTRY ENGAGEMENT (CONT'D)INCREASED PARTICIPATION IN BOATING AND FISHING IS A BULWARK AGAINST A CHANGING CONSUMER ENVIRONMENT. THE MORE BOATERS AND ANGLERS OUT THERE, THE GREATER THE DEMAND FOR INDUSTRY PRODUCTS. IN FY21, RBFF'S TAKE ME FISHING-BRANDED R3 ACTIVITIES INCREASED PARTICIPATION. RBFF ALSO CONTINUED INITIATIVES TO HELP INDUSTRY PARTNERS THEMSELVES REACH AND ENGAGE NEW CUSTOMERS. IN FY22, RBFF AGAIN COLLABORATED WITH THE NATIONAL MARINE MANUFACTURERS ASSOCIATION (NMMA) AND ITS DISCOVER BOATING ARM, ALONG WITH THE MARINE RETAILERS OF AMERICA ASSOCIATION (MRAA) TO JOINTLY IMPLEMENT THE GET ON BOARD CAMPAIGN. AFTER LURING A PANDEMIC-STRESSED NATION TO BOATING AND FISHING LAST YEAR, THIS YEAR'S CAMPAIGN WAS TARGETED TO STRENGTHENING TIES TO NEWCOMERS AND IMPROVING RETENTIONFOR MANY OF THE NATION'S NEWCOMERS TO FISHING AND BOATING, A FIRST QUESTION WAS WHERE TO HEAD TO GO FISHING AND BOATING AND WHERE TO GET SUPPLIES. WITH THE TAKE ME FISHING PLACES TO FISH & BOAT MAP EMBEDDED IN A RECORD 139 STAKEHOLDERS' OWN WEBSITES, ANSWERS WERE AT NEWCOMERS' FINGERTIPS AND LINKED WITH EACH STAKEHOLDER'S BRAND. RBFF CONTINUES TO PARTNER WITH INDUSTRY TO FACILITATE NATIONWIDE EVENTS AND ENGAGEMENT. THE CONTINUING PARTNERSHIP WITH DISCOVER BOATING REMAINS STRONG. THIS YEAR, IT RESULTED IN OVER 236,000 CONSUMER REFERRALS FROM TAKEMEFISHING.ORG PROPERTIES TO DISCOVERBOATING.COM.INDUSTRY SUPPORT FOR THE GEORGE H.W. BUSH VAMOS A PESCAR EDUCATION FUND CONTINUED IN FY22 WITH CONTINUED DONATIONS FROM BASS PRO SHOPS. THE PROGRAM FUNDED 15 GRANT PROPOSALS ACROSS 6 STATES.

FEDERAL AGENCY ENGAGEMENTIN FY22, RBFF CONTINUED ITS FEDERAL AGENCY ENGAGEMENT INITIATIVE SEEKS TO PROMOTE RECREATIONAL BOATING AND FISHING ON BODIES OF WATER MANAGED BY OUR FEDERAL AGENCY PARTNERS, INCLUDING THE US FISH AND WILDLIFE SERVICE (USFWS), FOREST SERVICE, BUREAU OF LAND MANAGEMENT, NATIONAL PARK SERVICE AND THE NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION (NOAA). TO PROMOTE NATIONAL FISHING & BOATING WEEK (NFBW), RBFF CREATED A SOCIAL MEDIA TOOLKIT FOR FEDERAL AGENCIES TO: PROMOTE NFBW AND "FREE FISHING DAYS" HIGHLIGHT THE "PLACES TO FISH AND BOAT" MAP TIE-IN WITH THE NATIONAL GET ON BOARD CAMPAIGN #THEWATERISOPENTHROUGH ALL OF ITS PROGRAMS AND EFFORTS, RBFF HELPS THE USFWS FULFILL ITS MISSION TO SUPPORT PARTICIPATION IN FISHING, SPORT FISH RESTORATION, BOATING OPPORTUNITIES, AND CONSERVATION. LAST YEAR, IN CONJUNCTION WITH THE AMERICAN SPORTFISHING ASSOCIATION (ASA) AND THE AMERICAN FLY FISHING TRADE ASSOCIATION (AFFTA), RBFF PARTNERED WITH THE USFWS TO CREATE A SHORT VIDEO THAT EXPLAINS TO ANGLERS AND BOATERS HOW EXCISE TAXES ON THEIR PURCHASES MAKE USFWS ACTIVITIES POSSIBLE.NOAA CONTINUES TO FEATURE RBFF'S FISHING LICENSE PLUGIN INTO ITS "GET INTO YOUR SANCTUARY" WEBSITE, AS WELL AS A LINK TO RBFF'S BOAT REGISTRATION PLUGIN. IN FY22, NOAA NAMED RBFF SENIOR VICE PRESIDENT STEPHANIE VATALARO TO ITS NATIONAL MARINE SANCTUARIES BUSINESS ADVISORY COUNCIL.RBFF CONTINUES TO SUPPORT "SCAN, LICENSE & GO" IN FY22, SO THAT WHEN ANGLERS TAKE TO U.S. FOREST SERVICE LANDS, THEY CAN GET A FISHING LICENSE ON THE FLY. ALL THEY HAVE TO DO IS CENTER THEIR MOBILE PHONE CAMERA ON A STATE-SPECIFIC QR-CODE POSTED IN VISITORS CENTERS, THEN CLICK THE POP-UP NOTIFICATION. ANGLERS ARE INSTANTLY CONNECTED TO THEIR STATE'S FISHING LICENSE WEBPAGE, READY TO FINISH THE LICENSE PURCHASE RIGHT ONSITE.