Alexandria Convention And Visitors Association Inc
- Assets
- $914.2k
- Revenue
- $4.6m
- Investments
- $0.0
- Employees
- 39
- Location
- Alexandria, VA
- Founding
- 09/1996
- Data as of
- 06/2022
- EIN
- 54-1812378
Organization Overview
Alexandria Convention And Visitors Association Inc, operating under the name Visit Alexandria, is located in Alexandria, VA. The organization was established in 1996. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Visit Alexandria employed 39 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Alexandria is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, Visit Alexandria generated $4.6m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 3.6% each year. All expenses for the organization totaled $4.5m during the year ending 06/2022. While expenses have increased by 3.7% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
GENERATE TOURISM AND MEETINGS AND SERVE THE PUBLIC WITH INFORMATION ABOUT ALEXANDRIA.
Describe the Organization's Program Activity:
Part 3 - Line 4a
MEMBERSHIP SERVICES: PROVIDES MARKETING ASSISTANCE, RESEARCH, EDUCATION, AND NETWORKING OPPORTUNITIES TO MEMBERS.
VISITOR CENTER: THE VISITOR CENTER PROVIDES INFORMATION TO VISITORS ABOUT ATTRACTIONS, HOTELS, SHOPS, AND RESTAURANTS IN ALEXANDRIA. PUBLIC RESTROOMS ARE AVAILABLE.
MARKETING AND SALES: PROMOTES VISITING ALEXANDRIA TO LEISURE VISITORS THROUGH THE USE OF PAID AND EARNED MEDIA, SOCIAL MEDIA AND INTERNET. SALES STAFF GENERATE AND RESPOND TO LEADS FOR MEETINGS, CONVENTIONS AND GROUPS BY HOSTING EVENTS, MAKING SALES CALLS, ATTENDING TRADE SHOWS, AND OTHER ACTIVITIES.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Kate Ellis Chair | OfficerTrustee | 1 | $0 |
Denise Jackson Vice Chair | OfficerTrustee | 1 | $0 |
Stuart Fox Treasurer | OfficerTrustee | 1 | $0 |
Ben Fiore-Walker Board Governor | Trustee | 1 | $0 |
Emily Baker Board Governor | Trustee | 1 | $0 |
Cj Cross Board Governor | Trustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Harmelin Media Advertising Media Buying | 6/29/22 | $1,264,803 |
Simpleview Digital Advertising, Database, Website | 6/29/22 | $258,378 |
Route 29 Creative Llc Ad Creative/design | 6/29/22 | $109,106 |
Alx Community Landlord | 6/29/22 | $125,153 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $4,260,000 |
| All other contributions, gifts, grants, and similar amounts not included above | $83,062 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $4,343,062 |
| Total Program Service Revenue | $196,361 |
| Investment income | $1,147 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $40,449 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $6,979 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $4,587,998 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $403,317 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $1,145,497 |
| Pension plan accruals and contributions | $85,056 |
| Other employee benefits | $68,422 |
| Payroll taxes | $112,058 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $29,016 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $2,363,684 |
| Office expenses | $32,972 |
| Information technology | $28,660 |
| Royalties | $0 |
| Occupancy | $148,853 |
| Travel | $17,603 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $14,812 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $2,986 |
| Insurance | $20,516 |
| All other expenses | $0 |
| Total functional expenses | $4,499,096 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $173,826 |
| Savings and temporary cash investments | $657,218 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $71,867 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $11,326 |
| Total assets | $914,237 |
| Accounts payable and accrued expenses | $1,425 |
| Grants payable | $0 |
| Deferred revenue | $86,453 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $9,568 |
| Total liabilities | $97,446 |
| Net assets without donor restrictions | $816,791 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $914,237 |