Society Of American Florists And Ornamental Horticulturists
- Assets
- $6.6m
- Revenue
- $3.3m
- Investments
- $0.0
- Employees
- 17
- Location
- Alexandria, VA
- Founding
- 07/1940
- Data as of
- 12/2022
- EIN
- 53-0239132
Organization Overview
Society Of American Florists And Ornamental Horticulturists is located in Alexandria, VA. The organization was established in 1940. According to its NTEE Classification (J40) the organization is classified as: Labor Unions, under the broad grouping of Employment and related organizations. As of 12/2022, Society Of American Florists And Ornamental Horticulturists employed 17 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Society Of American Florists And Ornamental Horticulturists is a 501(c)(5) and as such, is described as a "Labor, Agricultural, and Horticultural Organization" by the IRS.
For the year ending 12/2022, Society Of American Florists And Ornamental Horticulturists generated $3.3m in total revenue. The organization has seen a slow decline revenue. Over the past 8 years, revenues have fallen by an average of (2.9%) each year. All expenses for the organization totaled $3.4m during the year ending 12/2022. As we would expect to see with falling revenues, expenses have declined by (3.0%) per year over the past 8 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
TO CONNECT AND CULTIVATE A THRIVING FLORAL COMMUNITY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
CONNECTION - CULTIVATED CONNECTION ACROSS THE INDUSTRY TO SHARE IDEAS AND SOLVE PROBLEMS. KEY STRATEGIES INCLUDED CREATING NEW AND EXPANDING EXISTING MEETINGS AND EVENTS, ENHANCING MEETINGS AND EVENTS TO FACILITATE MORE ORGANIC CONNECTIONS, ESTABLISHING SAF AS THE LEADER IN CULTIVATING NEXT-GEN CONNECTION, AND FACILITATING PEER GROUPS. HOSTED 7 TOTAL LIVE/IN-PERSON AND 13 VIRTUAL EVENTS, INCLUDING THE FIRST ANNUAL NEXT GEN LIVE! EVENT. (833 REGISTRANTS AT THE LIVE EVENTS; 1013 REGISTRANTS AT THE VIRTUAL EVENTS).
CAREER DEVELOPMENT - EQUIPPED GROWTH-MINDED PROFESSIONALS WITH RESOURCES TO CREATE FULFILLING CAREERS. KEY STRATEGIES INCLUDED LAUNCHING AN ONLINE TRAINING PLATFORM, PARTNERING WITH CONTENT PROVIDERS, DEVELOPING CERTIFICATIONS, AND CULTIVATING INTEREST IN FLORICULTURE CAREERS. IN 2022, THERE WERE 1,232 USER ACCOUNTS ON THE TRAINING PLATFORM.
THE FUTURE - INDUSTRY RESOURCE FOR RELEVANT DATA AND KNOWLEDGE ABOUT THE FUTURE. KEY STRATEGIES INCLUDED: IDENTIFYING KEY DATA TO HELP INDUSTRY MEMBERS NAVIGATE CHANGES; ENHANCING EXISTING CONTENT THAT ACCENTUATES INDUSTRY, CONSUMER AND BUSINESS TRENDS AND CELEBRATES ENTREPRENEURIAL THINKING; AND CURATING RELEVANT INFORMATION TO HELP THE INDUSTRY CHOOSE TECHNOLOGY SOLUTIONS. IN 2022, FEATURED KEY STRATEGIC TOPICS ACROSS ALL CONTENT CHANNELS (BI-MONTHLY MAGAZINE, WEEKLY E-NEWSLETTER, AND ONGOING WEBSITE UPDATES), INCLUDING DRIVING GROWTH, STREAMLINING OPERATIONS, STAFF COMPENSATION, LEVERAGING TECHNOLOGY, DRIVING ONLINE SALES AND MANAGING SUPPLY CHAIN LOGISTICS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Michelle Castellano Keeler Aaf President | OfficerTrustee | 2 | $0 |
Oscar Fernandez President - Elect | OfficerTrustee | 1 | $0 |
Michael R Pugh Aaf Treasurer | OfficerTrustee | 1 | $0 |
Chris Drummond Immediate Past President | OfficerTrustee | 1 | $0 |
David Armellini Director | Trustee | 1 | $0 |
Stacie Lee Banks Aaf Director | Trustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Vault Consulting Accounting & Finance | 12/30/18 | $170,439 |
Cornerstone Government Affairs Llc Lobbying And Government Relation Service | 12/30/18 | $100,382 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $21,691 |
| All other contributions, gifts, grants, and similar amounts not included above | $85,336 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $107,027 |
| Total Program Service Revenue | $2,951,635 |
| Investment income | $85,660 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $3,615 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $3,326,202 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $603,843 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $800,668 |
| Pension plan accruals and contributions | $23,948 |
| Other employee benefits | $116,391 |
| Payroll taxes | $95,910 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $1,610 |
| Fees for services: Accounting | $26,290 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $20,832 |
| Fees for services: Other | $242,626 |
| Advertising and promotion | $0 |
| Office expenses | $315,768 |
| Information technology | $94,333 |
| Royalties | $0 |
| Occupancy | $144,811 |
| Travel | $108,449 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $491,792 |
| Interest | $1,920 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $89,626 |
| Insurance | $36,642 |
| All other expenses | $50,152 |
| Total functional expenses | $3,356,123 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $96,492 |
| Savings and temporary cash investments | $832,842 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $334,328 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $96,734 |
| Net Land, buildings, and equipment | $2,453,656 |
| Investments—publicly traded securities | $2,758,266 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $47,356 |
| Total assets | $6,619,674 |
| Accounts payable and accrued expenses | $128,166 |
| Grants payable | $0 |
| Deferred revenue | $190,992 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $25,367 |
| Total liabilities | $344,525 |
| Net assets without donor restrictions | $5,806,064 |
| Net assets with donor restrictions | $469,085 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $6,619,674 |