Society Of American Florists And Ornamental Horticulturists

Organization Overview

Society Of American Florists And Ornamental Horticulturists is located in Alexandria, VA. The organization was established in 1940. According to its NTEE Classification (J40) the organization is classified as: Labor Unions, under the broad grouping of Employment and related organizations. As of 12/2021, Society Of American Florists And Ornamental Horticulturists employed 20 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Society Of American Florists And Ornamental Horticulturists is a 501(c)(5) and as such, is described as a "Labor, Agricultural, and Horticultural Organization" by the IRS.

For the year ending 12/2021, Society Of American Florists And Ornamental Horticulturists generated $3.7m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (1.7%) each year. All expenses for the organization totaled $2.9m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (5.4%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

TO CONNECT AND CULTIVATE A THRIVING FLORAL COMMUNITY.

Describe the Organization's Program Activity:

Part 3 - Line 4a

CONNECTION - CULTIVATED CONNECTION ACROSS THE INDUSTRY TO SHARE IDEAS AND SOLVE PROBLEMS. KEY STRATEGIES INCLUDED CREATING NEW AND EXPANDING EXISTING MEETINGS AND EVENTS, ENHANCING MEETINGS AND EVENTS TO FACILITATE MORE ORGANIC CONNECTIONS, ESTABLISHING SAF AS THE LEADER INCULTIVATING NEXT-GEN CONNECTION, AND FACILITATING PEER GROUPS. HOSTED 11 TOTAL LIVE/IN-PERSON AND VIRTUAL EVENTS, INCLUDING A BRAND NEW GREAT BIG PLANT EVENT. (456 REGISTRANTS AT THE LIVE EVENTS; 1,235 REGISTRANTS AT THE VIRTUAL EVENTS).


CAREER DEVELOPMENT - EQUIPPED GROWTH-MINDED PROFESSIONALS WITH RESOURCES TO CREATE FULFILLING CAREERS. KEY STRATEGIES INCLUDED LAUNCHING AN ONLINE TRAINING PLATFORM, PARTNERING WITH CONTENT PROVIDERS, DEVELOPING CERTIFICATIONS, AND CULTIVATING INTEREST IN FLORICULTURE CAREERS. IN 2021, THERE WERE 693 USER ACCOUNTS AND 1,408 REGISTRATIONS ON THE TRAINING PLATFORM.


THE FUTURE - INDUSTRY RESOURCE FOR RELEVANT DATA AND KNOWLEDGE ABOUT THE FUTUREKEY STRATEGIES INCLUDED: IDENTIFYING KEY DATA TO HELP INDUSTRY MEMBERS NAVIGATE CHANGES; ENHANCING EXISTING CONTENT THAT ACCENTUATES INDUSTRY, CONSUMER AND BUSINESS TRENDS AND CELEBRATES ENTREPRENEURIAL THINKING; AND CURATING RELEVANT INFORMATION TO HELP THE INDUSTRY CHOOSE TECHNOLOGY SOLUTIONS. IN 2021 FEATURED KEY STRATEGIC TOPICS ACROSS ALL CONTENT CHANNELS (BI-MONTHLY MAGAZINE, WEEKLY E-NEWSLETTER AND ONGOING WEBSITE UPDATES), INCLUDING EXPANDING PLANT BUSINESS, STAFF COMPENSATION, LEVERAGING TECHNOLOGY, DRIVING ONLINE SALES AND MANAGING SUPPLY CHAIN LOGISTICS.


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Board, Officers & Key Employees

Name (title)Compensation
Katy Penn
CEO And Executive Vice President
$291,204
Katie Butler
Senior Vice President
$188,773
Bill Lafever
Chairperson
$0
Christopher Drummond
President
$0
Michelle Castellano Keeler
President-Elect
$0
Paul Fowle
Treasurer
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Vault Consulting
Accounting & Finance
$170,439
Cornerstone Government Affairs Llc
Lobbying And Government Relation Service
$100,382
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $313,638
All other contributions, gifts, grants, and similar amounts not included above$305,764
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$619,402
Total Program Service Revenue$2,857,179
Investment income $75,262
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $134,126
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $3,727,460

Grants Recieved

Over the last fiscal year, we have identified 1 grants that Society Of American Florists And Ornamental Horticulturists has recieved totaling $30,105.

Awarding OrganizationAmount
Northern California Flower Growers & Shippers Association

Pico Rivera, CA

PURPOSE: PROGRAM SUPPORT

$30,105
View Grant Recipient Profile

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