Foundation For Outdoor Advertising Research And Education
- Assets
- $1.2m
- Revenue
- $210.2k
- Investments
- $0.0
- Employees
- 0
- Location
- Washington, DC
- Founding
- 08/1984
- Data as of
- 01/2024
- EIN
- 52-1341651
Organization Overview
Foundation For Outdoor Advertising Research And Education is located in Washington, DC. The organization was established in 1984. According to its NTEE Classification (S99) the organization is classified as: Community Improvement & Capacity Building N.E.C., under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Foundation For Outdoor Advertising Research And Education is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 01/2024, Foundation For Outdoor Advertising Research And Education generated $210.2k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 9 years, the organization has seen revenues fall by an average of (4.8%) each year. All expenses for the organization totaled $265.8k during the year ending 01/2024. You can explore the organizations financials more deeply in the financial statements section below.
Since 2021, Foundation For Outdoor Advertising Research And Education has awarded 24 individual grants totaling $115,000. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2024
Describe the Organization's Mission:
Part 3 - Line 1
ADDRESS OUTDOOR ISSUES AND PROPERTY RIGHTS, RESEARCH, SCHOLARSHIP PROGRAMS
Describe the Organization's Program Activity:
Part 3 - Line 4a
TWELVE SCHOLARSHIPS
CONSULTANTS
HARRIS POLL: EFFECTIVENESS OF DOOH ADVERTISING: DOOH AD OUTPERFORM COMPETITIVE MEDIA IN COMSUMER FAVORABILITY AND GENERATING ACTIONS.BENCHMARKETING MEDIA PLAN OPTIMIZATION: EXAMINES HOW SMALL REALLOCATIONS FROM OVERSPENT CHANNELS TO OOH CAN DRIVE SIGNIFICANT INCREASES IN REVENUE RETURN ON AD SPEND. BENCHMARKETING OOH MEDIA EFFECTIVENESS: SALES AND BRAND METRIC ROI ANALYSIS: EXAMINES OOH'S KEY ROLE IN OPTIMIZING OVERALL MEDIA PLANS IN AUTOMOTIVE, CPG FOOD, AND RETAIL GROCERY PRODUCT CATEGORIES.
ARTPOP STREET GALLERY: GIVES COMMUNITIES ACROSS THE COUNTRY GREATER ACCESS TO ART BY SUPPORTING THE ARTISTS THAT CREATE IT ON OOH ACROSS 14 CITIES.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Anna Bager Ex-Officio | OfficerTrustee | 0 | $0 |
Scott Wells Ex-Officio | OfficerTrustee | 0 | $0 |
Paul Cook Chairman | OfficerTrustee | 0 | $0 |
Stephen Freitas Secretary-Treasurer | OfficerTrustee | 0 | $0 |
Dave Feldman Director | Trustee | 0 | $0 |
Diana Stevenson Director | Trustee | 0 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $150,650 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $150,650 |
| Total Program Service Revenue | $0 |
| Investment income | $62,972 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$3,379 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $210,243 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $60,000 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $11,000 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $194,783 |
| Advertising and promotion | $0 |
| Office expenses | $0 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $0 |
| All other expenses | $0 |
| Total functional expenses | $265,783 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $140,664 |
| Savings and temporary cash investments | $1,083,744 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $1,224,408 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $0 |
| Net assets without donor restrictions | $140,664 |
| Net assets with donor restrictions | $1,083,744 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $1,224,408 |
Grants Awarded
Over the last fiscal year, Foundation For Outdoor Advertising Research And Education has awarded $60,000 in support to 12 organizations.
| Grant Recipient | Amount |
|---|---|
UNIVERSITY OF UTAH PURPOSE: EDUCATION ASSISTANCE | $7,500 |
UNIVERSITY OF TEXAS AUSTIN PURPOSE: EDUCATION ASSISTANCE | $2,500 |
FORDHAM UNIVERSITY PURPOSE: EDUCATION ASSISTANCE | $5,000 |
UNIVERSITY OF MARYLAND PURPOSE: EDUCATION ASSISTANCE | $5,000 |
CONCORDIA UNIVERSITY PURPOSE: EDUCATION ASSISTANCE | $5,000 |
ST MARY'S UNIVERSITY PURPOSE: EDUCATION ASSISTANCE | $5,000 |