Trustworthy Accountability Group Inc

LEADING GLOBAL INTITIAVE FIGHTING CRIMNAL ACTIVITY & INCREASING TRUST IN DIGITAL ADVERTISING

CERTIFIED AGAINST FRAUD SEAL PROGRAM: NEW DATA DEMONSTRATED THAT AD BUYERS AROUND THE WORLD CAN PURCHASE INVENTORY FROM TAG CERTIFIED CHANNELS (TCC) WITH CONFIDENCE, AS INVALID TRAFFIC (IVT) RATES IN EVERY REGION WERE HELD UNDER 1% WHEN MULTIPLE ENTITIES INVOLVED IN THE TRANSACTION HAVE ACHIEVED THE TAG CERTIFIED AGAINST FRAUD SEAL. SUSTAINED LOW FRAUD RATES IN TAG CERTIFIED CHANNELS WERE ALSO FOUND IN ASIA-PACIFIC MARKETS, WHERE THE TAG ASIA-PACIFIC FRAUD SNAPSHOT FOUND A 0.37% PERCENT RATE FOR IVT IN TAG CERTIFIED CHANNELS. EUROPEAN FRAUD BENCHMARK STUDY SHOWED A SIGNIFICANT 20% YEAR-OVER-YEAR DROP IN IVT IN TAG CERTIFIED CHANNELS IN MAJOR EUROPEAN MARKETS. THE STUDY FOUND THE IVT RATE IN TAG CERTIFIED CHANNELS IN EUROPE DECLINED FROM 0.69% IN LAST YEAR'S STUDY TO JUST 0.55% THIS YEAR, WHILE MAINTAINING AN IMPRESSIVE SUB-1% IVT RATE ACROSS ALL FOUR YEARS OF THE STUDY.

THE TAG THREAT EXCHANGE (TX) SOLIDIFIED ITS ROLE AS THE PREMIER THREAT SHARING FORUM FOR THE DIGITAL ADVERTISING INDUSTRY. TWO NEW TX HIRES STRENGTHENED TAG'S CAPABILITIES AROUND INDUSTRY THREAT SHARING AND GENERATING INDEPENDENT ANALYSIS AND INTELLIGENCE ON NEW AND EMERGING THREATS. TAG CONTINUES TO BE THE FIRST AND ONLY INFORMATION SHARING AND ANALYSIS ORGANIZATION (ISAO) FOR THE DIGITAL AD INDUSTRY BY THE US DEPARTMENT OF HOMELAND SECURITY AND THE TAG THREAT EXCHANGE HAS SEEN A 275% INCREASE IN SHARED INTELLIGENCE BY PARTICIPATING COMPANIES IN 2022. ADDITIONALLY, TAG ESTABLISHED A COLLABORATIVE PARTNERSHIP WITH THE UK GOVERNMENT'S NATIONAL CYBER SECURITY CENTRE (NCSC), AN ORGANIZATION WHICH PROVIDES ADVICE AND SUPPORT FOR THE PUBLIC AND PRIVATE SECTOR IN HOW TO AVOID COMPUTER SECURITY THREATS. A RECORD NUMBER OF COMPANIES ACROSS THE INDUSTRY AND AROUND THE WORLD ACHIEVED ONE OR MORE TAG SEALS IN 2022, AS THE DIGITAL ADVERTISING INDUSTRY CONTINUED TO CLOSE RANKS AGAINST NEW AND EMERGING THREATS IN FRAUD, MALWARE, AND BRAND SAFETY. IN 2022, 231 TAG CERTIFIED MEMBER COMPANIES WERE AWARDED 313 TAG SEALS ACROSS TAG'S CERTIFIED AGAINST FRAUD, CERTIFIED AGAINST MALWARE, AND BRAND SAFETY CERTIFIED PROGRAMS WITH A LARGE MAJORITY OF RECERTIFIED SEALS (62%) AWARDED THROUGH INDEPENDENT VALIDATION. THE NUMBER OF COMPANIES RECOGNIZED WITH TAG PLATINUM STATUS BY EARNING ALL OF TAG'S SEALS ALSO SET A NEW RECORD IN 2022, WITH THEIR RANKS INCREASING BY 46%.

CERTIFIED AGAINST MALWARE SEAL PROGRAM: THE NUMBER OF COMPANIES EARNING TAG'S CERTIFIED AGAINST MALWARE SEAL INCREASED BY 25% IN 2022, MAKING IT TAG'S FASTEST GROWING PROGRAM. ADDITIONALLY, TAG RELEASED THE DIGITAL ADVERTISING INDUSTRY'S FIRST MALVERTISING TAXONOMY, WHICH PROVIDES DETAILED AND CONSISTENT TERMINOLOGY TO FOSTER TRANSPARENCY AND COLLABORATION IN THE INDUSTRY'S FIGHT AGAINST MALVERTISING AND SUPPORT THE WORK OF THE TAG THREAT EXCHANGE, AS IT ENSURES ALL PARTICIPANTS ARE SPEAKING THE SAME LANGUAGE WHEN COLLABORATING TO FIND AND STOP THE CRIMINALS BEHIND THOSE THREATS.

BRAND SAFETY CERTIFIED SEAL PROGRAM: TAG RELEASED THE FIRST ANNUAL REPORT FOR PROJECT BRAND INTEGRITY (PBI), ITS INITIATIVE TO PROTECT ADVERTISERS FROM NEGATIVE BRAND ASSOCIATION BY ALERTING THEM WHEN THEIR ADS RUN ON PIRATE SITES IN EUROPE. THE REPORT FOUND THAT DIRECT OUTREACH BY TAG PROMPTED A LARGE MAJORITY OF ADVERTISERS (79%) TO REDUCE THEIR AD IMPRESSIONS ON PIRATE SITES, WITH NEARLY HALF OF THAT GROUP (43%) ENDING NEARLY ALL ADS ON SUCH SITES. AMONG THE BRANDS THAT REDUCED THEIR ADS, THERE WAS AN OVERALL REDUCTION OF ADVERTISING ON PIRATE SITES BY NEARLY TWO-THIRDS (66%).