Densebreast-Info Inc

1. PATIENT REACH-OUT ONE OF OUR 2022 EDUCATION GOALS WAS TO REVIEW PATIENTS Q+AS AND OTHER PATIENT WEBSITE CONTENT TO EVALUATE IF IT IS UNDERSTANDABLE, ENGAGING AND ACTIONABLE. THIS WAS ACCOMPLISHED THROUGH THE ENGAGEMENT OF A PATIENT HEALTH LITERACY EXPERT TO TRAIN DBI PERSONNEL AND ASSIST WITH REVIEW AND RE-DEVELOPMENT OF PATIENT MATERIALS. THE "RELAUNCH" WAS ANNOUNCED IN A PRESS RELEASE AND THROUGH A ROBUST REACH-OUT TO PATIENTS THROUGH PAID SOCIAL MEDIA ADS. TO SUPPORT OUR PATIENT LITERACY EFFORTS, WE HAVE LAUNCHED A VOLUNTEER PATIENT ADVISORY GROUP WHO OFFERS PATIENT PERSPECTIVE ON CONTENT. IN 2022 THE DBI WEBSITE HAD OVER 530,000 WEBSITE VISITS AND IS NOW THE WORLD'S LEADING WEBSITE ON THE TOPIC. WE HAVE ADDITIONALLY EXPANDED THE NUMBER OF LANGUAGES TO 30+ THAT OUR PATIENT EDUCATION TOOLS ARE AVAILABLE IN.OUR REACH OUT IS ACCOMPLISHED THROUGH REGULARLY SCHEDULED FACEBOOK, TWITTER, LINKEDIN, INSTAGRAM POSTS AND A GOOGLE GRANT CAMPAIGN IS ONGOING. THE SOCIAL MEDIA POSTS ENGAGE THE GENERAL PUBLIC BY SHARING INFORMATION ABOUT DENSE BREASTS AND DIRECTING THOSE WITH QUESTIONS TO THE WEBSITE AS A RESOURCE. THE GOOGLE GRANT CAMPAIGN WORKS TO ENSURE THAT INTERNET SEARCHES OF RELEVANT TERMS, DIRECTS VIEWERS TO THE DENSEBREAST-INFO.ORG WEBSITE. THE WEBSITE NOW RANKS AS A TOP SEARCH RESULT FOR RELEVANT SEARCH TERMS. THE HIGHLIGHT OF OUR SOCIAL MEDIA CALENDAR WAS THE LAUNCH OF THE FIRST EVER PATIENT EDUCATION CAMPAIGN BLITZ, #WORLDDENSEBREASTDAY. DBI APPLIED TO THE NATIONAL DAY CALENDAR TO HOST THE DAY WHICH WILL NOW BY THE LAST WEDNESDAY IN SEPTEMBER EVERY YEAR. WE WERE SUCCESSFUL IN ENGAGING PEOPLE FROM 37 COUNTRIES, RESULTING IN OVER 8.6 MILLION PEOPLE WHO SAW/READ OUR POSTS AND OVER 17,000 PEOPLE THAT INTERACTED BY CLICKING, "LIKING", OR SHARING THE POSTS.2. CONTINUING EDUCATION COURSE AND HEALTH PROVIDER REACH-OUTA DBI CREATED ON-DEMAND CONTINUING EDUCATION COURSE FOR DOCTORS, RNS AND RADIOLOGICAL TECHNOLOGISTS WAS DEVELOPED AND LAUNCHED. AWARENESS AND PROMOTION OF THE COURSE WAS ACCOMPLISHED VIA PAID ADVERTISING CAMPAIGNS IN MEDICAL SPECIALTY NEWSLETTERS, SOCIAL MEDIA AND WEBSITES. THE COURSE IS EXTREMELY WELL RECEIVED AND CONTINUES TO EXPERIENCE ROBUST ENROLLMENT. DBI PERSONNEL ALSO PARTICIPATED IN CONTINUING EDUCATION OPPORTUNITIES HOSTED BY INDEPENDENT MEDICAL EDUCATION PROVIDERS. THE WEBSITE IS NOW LINKED TO/SHARED BY A GROWING NUMBER OF INTERNATIONAL MEDICAL GROUPS AND SOCIETIES WHO RECOMMEND THE DBI RESOURCE FOR THEIR MEMBERS.