Animal Equality

Organization Overview

Animal Equality is located in Los Angeles, CA. The organization was established in 2015. According to its NTEE Classification (D20) the organization is classified as: Animal Protection & Welfare, under the broad grouping of Animal-Related and related organizations. As of 12/2023, Animal Equality employed 28 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Animal Equality is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 12/2023, Animal Equality generated $4.5m in total revenue. This organization has experienced exceptional growth, as over the past 9 years, it has increased revenue by an average of 33.2% each year . All expenses for the organization totaled $5.2m during the year ending 12/2023. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2023

Describe the Organization's Mission:

Part 3 - Line 1

ANIMAL EQUALITY IS AN INTERNATIONAL ORGANIZATION WORKING WITH SOCIETY, GOVERNMENTS, AND COMPANIES TO END CRUELTY TO FARMED ANIMALS.

Describe the Organization's Program Activity:

Part 3 - Line 4a

COMMUNICATIONS:IN 2023, ANIMAL EQUALITY FOCUSED INTENTLY ON IMPROVEMENTS TO OUR MEDIA RELATIONS, RESULTING IN OVER 49 MEDIA STORIES WITH A POTENTIAL REACH OF OVER 168 MILLION PEOPLE. OUR ONGOING, NATIONWIDE DENNY'S CAMPAIGN WAS FEATURED ON FOX CAROLINA, WHICH COVERED AN ACTION IN SPARTANBURG, SOUTH CAROLINA.ANIMAL EQUALITY ALSO RELEASED TIMELY CONTENT ABOUT OUR GLOBAL WORK, FROM INVESTIGATIONS TO CAMPAIGNS TO LEGAL ADVOCACY. WE INCREASED OUR EFFORTS IN PROMOTING OUR PLANT-BASED RESOURCE LOVE VEG BY INCLUDING THE CRUCIAL PLATFORM IN ALL COMMUNICATIONS AND RELEASING A PLANT-BASED FOCUSED INVESTIGATION PRESENTED BY ACTRESS AND ACTIVIST RICHA MOORJANI. OUR WORK WAS ENGAGED BY MILLIONS OF SOCIAL MEDIA FOLLOWERS AND RESULTED IN OVER 1.4 MILLION VIDEO VIEWS.


LEGAL ADVOCACY:ANIMAL EQUALITY WORKS TO ADVANCE ANIMAL PROTECTION BY ADVOCATING FOR THE IMPLEMENTATION OF ANIMAL PROTECTION LEGISLATION AND BY ENSURING THAT EXISTING LAWS AND REGULATIONS ARE STRICTLY ENFORCED TO THE BENEFIT OF ALL FARMED ANIMALS. ANIMAL EQUALITY ENCOURAGES GOVERNMENTS TO INTRODUCE INITIATIVES THAT LEAD TO THE REDUCTION OF THE CONSUMPTION OF ANIMAL PRODUCTS AND ASSIST ITS MEMBERS AND VOLUNTEERS IN VOICING THEIR SUPPORT FOR THESE INITIATIVES. ANIMAL EQUALITY'S LONG-TERM GOALS ARE TO IMPROVE THE ENFORCEMENT OF EXISTING LAWS AND TO HAVE ITS WORK LEAD TO GREATER LEGAL PROTECTIONS FOR ANIMALS.


CAMPAIGNS:IN 2023, ANIMAL EQUALITY LAUNCHED A MAJOR CAMPAIGN AGAINST DENNY'S, WHICH INCLUDED A NEWSPAPER AD IN THE SAN ANTONIO EXPRESS, 2 DIGITAL ADS IN TIMES SQUARE, A PRESS CONFERENCE THAT GARNERED NEWS COVERAGE OUTSIDE OF DENNY'S HEADQUARTERS, A PROJECTION DISPLAY ONTO DENNY'S HEADQUARTERS DURING THE CITY'S ANNUAL CHRISTMAS PARADE, 8 PROTESTS, AND SEVERAL SOCIAL MEDIA ACTIONS. ANIMAL EQUALITY ALSO PARTICIPATED IN CAGE-FREE ACCOUNTABILITY CAMPAIGNS WITH THE OPEN WING ALLIANCE AND GOT COMPANIES TO BEGIN REPORTING PROGRESS, INCLUDING VIKING CRUISES, CEREALTO SIRO, PEPSI CO, KELLOG'S, AND JOLLIBEE.WE NEGOTIATED ANIMAL WELFARE POLICIES WITH ELIOR, JACK IN THE BOX, AND CONAGRA, AND WERE ONE OF THE ORGANIZATIONS THAT CONVINCED SPROUTS TO IMPROVE ANIMAL WELFARE. WE ALSO PRESSURED CRACKER BARREL TO IMPROVE ITS REPORTING.IN COLLABORATION WITH ANIMAL EQUALITY GERMANY, WE LAUNCHED A MAJOR GLOBAL CAMPAIGN AGAINST ALDI FOR THEIR CONTINUED SUPPORT OF CAGES FOR HENS AND PIGS.


INVESTIGATIONS:THE CORNERSTONE OF OUR ORGANIZATION IS OUR INVESTIGATIVE WORK. ANIMAL EQUALITY SENT INVESTIGATIORS INTO SOME OF THE MOST SECRETIVE FACILITIES IN THE WORLD, EXPOSING THE IMMENSE SUFFERING AND CRUELTY THAT IS HAPPENING AT SLAUGHTERHOUSES AND ON FARMS THAT RAISE ANIMALS FOR FOOD. IN 2023, ANIMAL EQUALITY PRESENTED SEVEN INVESTIGATIONS, INCLUDING AN IN-DEPTH EXPOSE OF HENS CONFINED AND SLAUGHTERED FOR EGG PRODUCTION, DOCUMENTING THE DEATHS OF SALMON FARMED FOR MEAT DURING CRUEL HARVESTING PROCEDURES, AND THE BRUTAL CONDITIONS INSIDE CLANDESTINE UNREGULATED SLAUGHTERHOUSES. OUR WORK SPANNED INDIA, BRAZIL, THE UNITED KINGDOM, AND SPAIN. AT THE SAME TIME, IN THE USA, WE HIRED, TRAINED, AND DEVELOPED A TEAM OF FIELD INVESTIGATORS AND ANALYSTS TO CARRY OUT AND PRESENT OUR INVESTIGATIVE FINDINGS TO LAW ENFORCEMENT, LAWMAKERS, AND THE PUBLIC IN THE UNITED STATES AND THROUGHOUT OUR INTERNATIONAL PARTNERS.


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Board, Officers & Key Employees

Name (title)Compensation
Jose Antonio Valle Blanco
Vice President/secretary
$97,651
Sharon Maria Nunez Gough
President
$97,651
Margareta Marro
Treasurer
$0
Nora Kramer
Director
$0
Marcos DE Miguel Garcia
Director
$0
Oliver Davidson
Director
$104,277

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Rwt Production Llc
Mail Production
$356,135
Taft Tower Llc
Rental
$266,560
Avalon Consulting Group Inc
Consulting
$165,675
Nnroad Inc
Workplace Safety
$115,766
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$4,420,795
Noncash contributions included in lines 1a–1f $90,142
Total Revenue from Contributions, Gifts, Grants & Similar$4,420,795
Total Program Service Revenue$0
Investment income $26
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales -$908
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $4,464,178

Peer Organizations

Organization NameAssets
Helen Woodward Animal Center
Rancho Santa Fe, CA
$26,587,270
Humane Society Silicon Valley
Milpitas, CA
$16,027,081
The Animal Foundation
Las Vegas, NV
$11,717,093
Pasadena Humane Society
Pasadena, CA
$16,425,904
Mercy For Animals
Los Angeles, CA
$29,236,102
Peninsula Humane Society & Spca
Burlingame, CA
$18,378,832
Humane Society Of Pomona Valley Inc
Pomona, CA
$11,813,182
Marin Humane Society
Novato, CA
$13,508,789
East Bay Society For The Prevention Of Cruelty To Animals
Oakland, CA
$12,178,634
Hawaiian Humane Society
Honolulu, HI
$14,094,110
Society For The Prevention Of Cruelty To Animals Of Monterey Cty
Monterey, CA
$18,578,711
Sacramento Society For The Prevention Of Cruelty To Animals
Sacramento, CA
$11,922,993
Fresno Humane Animal Services
Fresno, CA
$6,830,012
Tony Larussas Animal Rescue Foundation
Walnut Creek, CA
$13,754,670
Los Angeles S P C A
Los Angeles, CA
$8,167,445
Animal Samaritans
Thousand Palms, CA
$9,649,975
Humane Society Of Southern Arizona
Tucson, AZ
$8,340,871
Hope For Paws
Studio City, CA
$8,625,654
Dedication And Everlasting Love To Animals
Glendale, CA
$9,990,520
Nevada Humane Society Inc
Reno, NV
$8,426,316
Santa Barbara Humane Society For The Prevention Of Cruelty To Anima
Santa Barbara, CA
$6,314,351
Pets In Need
Redwood City, CA
$5,838,134
Maui Humane Society Inc
Puunene, HI
$8,923,964
United Animal Nations
Sacramento, CA
$6,116,052
Wildaid Inc
San Francisco, CA
$3,961,731

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