Media Impact International

TO IDENTIFY, ASSESS, AND COME ALONGSIDE PARTNER MINISTRIES TO STRATEGICALLY INCREASE THEIR MEDIA IMPACT.

AS OF NOVEMBER 2021, MEDIA IMPACT INTERNATIONAL (MII) COMPLETED SEVEN YEARS OF SERVICE TO MINISTRIES IN 46 COUNTRIES. 2021 WAS ANOTHER GROWTH YEAR IN SERVICES AND REVENUE DESPITE THE WORLDWIDE PANDEMIC, WHICH INCREASED MII'S RELEVANCE BECAUSE OF MORE PEOPLE ONLINE FOR MORE TIME. MII SERVICES HAVE NOW BEEN PROVIDED TO OVER 175 INTERNATIONAL MINISTRIES, ALLOWING MII TO FURTHER ITS MISSION THROUGH THE IMPROVEMENTS, EXPERTISE AND TRAINING PROVIDED FOR THESE MINISTRIES. BY THE END OF 2021, MORE THAN 1,000 STUDENTS HAD ENROLLED IN MII'S ONLINE EDUCATION. AT YEAR'S END, MII HAD THREE FULLY OPERATIONAL, MEDIA RESPONSE/FOLLOW-UP CENTERS ARAB WORLD, INDIA, AND PAKISTAN. 31 MINISTRIES WERE RELYING ON THESE CENTERS TO SUPPORT THEIR MEDIA OUTREACH EFFORTS. THE FOLLOW-UP ACTIVITY IS BRISK, AS EVIDENCED BY OVER 4,800,000 MESSAGES IN 2021, AS WELL AS 289,670 UNIQUE CLIENTS/RESPONDERS. IN ADDITION, MII BEGAN OFFERING FOLLOW-UP SERVICES IN CENTRAL ASIA AND SOUTH AFRICA. CONSTANT CHANGE IN THE REALM OF DIGITAL MEDIA CONTINUES TO ACCELERATE AND THE AVERAGE MINISTRY STRUGGLES TO KEEP PACE. MII USES A GROWING TEAM OF CHRISTIAN CONSULTANTS WHO ARE RECOGNIZED AS INDUSTRY EXPERTS TO HELP MINISTRIES DEVELOP CUSTOMIZED STRATEGIES AND TO INTRODUCE THEM TO NEW PROCESSES, TECHNOLOGY, AND BEST PRACTICES. THAT ALLOWS THEM TO CONFIDENTLY USE SOCIAL MEDIA FOR THE WORK OF THEIR MINISTRIES. 2021 IS THE FOURTH YEAR OF MII'S INITIATIVE IN INDIA FEATURING THREE KEY COMPONENTS: (1) TRAINING MINISTRIES IN "DIGITAL MINISTRY'S" BEST PRACTICES AT THE INDIA CHRISTIAN MEDIA ASSOCIATION; (2) TRAINING 8 MINISTRIES VIRTUALLY FOR SIX MONTHS IN "AUDIENCE ENGAGEMENT & SOCIAL MEDIAX; (3) MAINTAINING A "TRAINING TRAINERS" PROJECT WHERE INDIGENOUS TRAINER-COACHES TRAINED 20 INDIA ORGANIZATIONS WITHOUT WESTERN PARTICIPATION. MII'S WORK IN PAKISTAN IN 2021 LAUNCHED A FOLLOW-UP CENTER AND ITS FIRST TRAINING FOR SIX MINISTRIES. MII CLIENTS FIND THE LEARNING EXPERIENCES PROVED TO BE INFORMATIVE AND PRACTICAL. THEY APPRECIATE THE PRACTICAL APPROACHES TO THE TRAINING, AS OPPOSED TO THEORY OR IDEA SESSIONS. THEY ALMOST ALWAYS SHARE EXPERIENCES OF IMMEDIATE RESULTS WHEN THE MII TRAINING PRINCIPLES ARE APPLIED. REVIEWING THE ACCOMPLISHMENTS OF 2021, AND MII'S FIRST SEVEN YEARS IS VALUABLE, BUT THE FOCUS IS ALSO ON THE FUTURE. IN 2021, MII UPDATED ITS FIVE-YEAR STRATEGIC PLAN THAT INCLUDES INITIATIVES DESIGNED TO GENERATE MORE DIVERSIFIED INCOME, INCREASED FINANCIAL DEVELOPMENT, STRONGER IN-HOUSE STAFF, AND A REFINED SUCCESSION PLAN. MII CONTINUES TO BUILD ON THE SUCCESSES AND LEARNING OF ITS FIRST SEVEN YEARS. THE SERVICES MII HAS PROVIDED SINCE ITS INCEPTION CONTINUE TO BE REFINED AND PROVIDED, WHILE NEW SERVICES AND TRAINING OPTIONS ARE CREATED AND INTRODUCED. EXPLORING, DEVELOPING, AND INTRODUCING THE RIGHT NEW TOOLS AND SERVICES FOR MINISTRIES USING MEDIA TO DO THEIR WORK MAKES MII INCREASINGLY VALUABLE TO THOSE IT SERVES.