Honest Ads Inc
- Assets
- $45.2k
- Revenue
- $54.0k
- Investments
- $0.0
- Employees
- 0
- Location
- New York, NY
- Founding
- 09/2014
- Data as of
- 12/2021
- EIN
- 46-4385040
Organization Overview
Honest Ads Inc is located in New York, NY. The organization was established in 2014. According to its NTEE Classification (R40) the organization is classified as: Voter Education & Registration, under the broad grouping of Civil Rights, Social Action & Advocacy and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Honest Ads Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2021, Honest Ads Inc generated $54.0k in total revenue. This organization has experienced exceptional growth, as over the past 7 years, it has increased revenue by an average of 20.0% each year . All expenses for the organization totaled $64.8k during the year ending 12/2021. While expenses have increased by 11.3% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO EDUCATE AND INFORM THE PUBLIC REGARDING THE ROLE OF MASS MEDIA IN THE POLITICAL PROCESS, AND TO ENCOURAGE CRITICAL THINKING WITH RESPECT TO POLITICAL MESSAGING AND ADVERTISING.
Describe the Organization's Program Activity:
Part 3 - Line 4a
HONESTADS BRINGS YOU INTO-THE-KNOW ABOUT THE MANIPULATIVE EMOTIONAL TECHNIQUES USED IN POLITICAL ADVERTISING BY BUILDING AWARENESS IN INNOVATIVE AND COMPELLING WAYS. WE WORK WITH GROUPS WHO CARE ABOUT POLITICAL MEDIA LITERACY WITH THE MISSION THAT VIEWERS WILL NEVER WATCH POLITICAL ADS IN QUITE THE SAME WAY AGAIN.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Arline Vogel Chair | OfficerTrustee | 1 | $0 |
Harriett Balkind Secretary | OfficerTrustee | 40 | $0 |
Diane Fraiman Treasurer | OfficerTrustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $54,000 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $54,000 |
| Total Program Service Revenue | $0 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $54,000 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $125 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $1,028 |
| Fees for services: Accounting | $1,850 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $1,449 |
| Advertising and promotion | $0 |
| Office expenses | $10,804 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $26,787 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $6,293 |
| Insurance | $4,862 |
| All other expenses | $108 |
| Total functional expenses | $64,840 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $12,762 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $32,477 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $45,239 |
| Accounts payable and accrued expenses | $579 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $579 |
| Net assets without donor restrictions | $44,660 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $45,239 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Honest Ads Inc has recieved totaling $28,000.
| Awarding Organization | Amount |
|---|---|
Morgan Stanley Global Impact Funding Trust Inc Indianapolis, IN PURPOSE: UNRESTRICTED GENERAL SUPPORT | $28,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Public Wise Inc New York, NY | $310,750 | $4,026,523 |
Head Count Inc New York, NY | $6,196,597 | $4,165,433 |
New York Communities For Change Inc Brooklyn, NY | $1,286,468 | $2,792,106 |
Pa Alliance Action Philadelphia, PA | $3,563,540 | $6,052,076 |
Show Up Turn Out Inc New York, NY | $18,075 | $2,127,334 |
The Committee Of Seventy Philadelphia, PA | $1,499,955 | $1,928,460 |
Pennsylvania United Pittsburgh, PA | $520,714 | $1,321,633 |
Nonprofit Vote Inc Cambridge, MA | $1,403,849 | $1,508,215 |
Pirg New Voters Project Inc Boston, MA | $944,105 | $1,351,519 |
Prison Policy Initiative Inc Easthampton, MA | $4,387,287 | $3,394,592 |
Neighbor To Neighbor Massachusetts Education Fund Inc Boston, MA | $3,106,867 | $1,881,603 |
Pa Alliance Foundation Philadelphia, PA | $1,073,393 | $1,544,583 |