Washington Park Transportation Management Asssociation

THE GOAL OF THE WASHINGTON PARK TRANSPORTATION MANAGEMENT ASSOCIATION (WPTMA) IS TO IMPLEMENT A DIVERSE AND INNOVATIVE PACKAGE OF ACCESS MANAGEMENT TOOLS THAT MAXIMIZE SAFE AND CONVENIENT ACCESS TO AND FROM THE PARK, ITS INSTITUTIONS AND ADJACENT NEIGHBORHOODS.

FREE SHUTTLE PROGRAM:THE WASHINGTON PARK FREE SHUTTLE LINKS VISITORS FROM THE WASHINGTON PARK LIGHT RAIL STATION TO ALL THE MAJOR ATTRACTIONS IN THE PARK. IN FY22, EWP LOOSENED COVID-19 SHUTTLE RIDER COVID REQUIREMENTS IN CONJUNCTION WITH CHANGING FEDERAL AND STATE GUIDELINES, THOUGH CONTINUED TO PROVIDE RESOURCES (FACEMASKS) AND INFORMATION RELATED TO PUBLIC SAFETY ON OUR SHUTTLES. IN FY22, THE SHUTTLE PROGRAM PROVIDED OVER 75,000 RIDES, APPROXIMATELY 50% OF PRE-PANDEMIC LEVELS.IN FY22, THE ORGANIZATION FINALIZED A THREE-YEAR CONTRACT WITH MTR. THE CONTRACT CONTINUES A MULTI-YEAR RELATIONSHIP WITH THIS SHUTTLE VENDOR AND INCLUDES ADDITIONAL SERVICES TO BE LAUNCHED IN FY23 SUCH AS PRE-RECORDED STOP ANNOUNCEMENTS AND SOFTWARE ADJUSTMENTS TO RIDE COUNTS.

MARKETING, BRANDING AND COMMUNICATION:EXPLORE WASHINGTON PARK CONTINUED EFFORTS TO PROMOTE TRANSIT OPTIONS TO GET TO AND AROUND THE PARK IN SUPPORT OF THE ONE PARK VISION. MARKETING (SOCIAL MEDIA, WEBSITE UPDATES, PARK MAPS, BROCHURES), AS WELL AS OTHER SUPPORTING ORGANIZATION OPERATIONS (ADMINISTRATION, PROGRAMS), INCREASED IN 2021 LOCKSTEP WITH THE INCREASED PARK TRAFFIC AND USAGE. THESE EFFORTS INCLUDED: . PARTNERED WITH SHEEPSCOT CREATIVE TO CREATE VIDEO CAMPAIGNS PROMOTING ALL VENUES THROUGHOUT THE PARK . EXPLORE WASHINGTON PARK MAPS IN TRIMET PLAZA AND TUNNEL, CONTINUATION OF MARKETING ON LINE 63 BUS WRAP . AD CAMPAIGN OF WASHINGTON PARK IN PORTLAND'S VISITOR'S MAP . OVER 60,000 OF ENGLISH AND SPANISH VISITOR MAPS UPDATED AND DISTRIBUTED THROUGH VISITOR SERVICES BOOTHS, THE PORTLAND AIRPORT, PARTNER VENUES AND HOTELS . WORKED WITH VIVE NW TO SUPPORT A WASHINGTON PARK FATHER'S DAY EVENT FOR PORTLAND'S SPANISH SPEAKING COMMUNITY . CAMPAIGN TO PROMOTE THE NEW LINE 63 TRIMET BUS ROUTE THAT LINKS THE PARK'S GARDENS DIRECTLY TO DOWNTOWNIN ADDITION TO THESE EFFORTS, EWP DEVELOPED A MARKETING PLAN THAT WAS APPROVED BY THE BOARD OF DIRECTORS IN JUNE OF 2022. THE PURPOSE OF THE ONE PARK MARKETING PLAN IS TO PROVIDE A UNIFIED STRATEGY TO GUIDE COHESIVE, PARKWIDE MARKETING AND COMMUNICATION EFFORTS THROUGH A ONE PARK LENS OVER THE NEXT FIVE YEARS. ITS CONTENTS ARE DRIVEN BY EXPLORE WASHINGTON PARK'S MISSION TO PROVIDE AN ACCESSIBLE, INCLUSIVE, AND COHESIVE EXPERIENCE FOR ALL WHO VISIT PORTLAND'S DESTINATION PARK AS WELL AS BY WASHINGTON PARK'S PURPOSE AND PRINCIPLES.

TRANSPORTAION MANAGEMENT PLAN (TMP) PROGRAM:THE EWP STAFF HAS BEGUN THE SECOND PHASE OF THE WPSOP (WASHINGTON PARK STRATEGIC OPERATIONS PLAN), FORMALLY KNOWN AS THE TMP (TRANSPORTATION MANAGEMENT PLAN). THE SECOND PHASE INCLUDED HIRING A CONSULTANT, SPARKS & SULLIVAN, TO DEVELOP THE BRAND AND WAYFINDING PLAN TO ALIGN WITH THE "ONE PARK" VISION. AS OF JUNE 2022, SPARKS AND SULLIVAN WERE IN THE MIDST OF COMPLETING A FINAL DRAFT FOR THE PLAN, AS WELL AS MULTIPLE BRANDING TOOLKITS THAT CAN BE USED THROUGHOUT THE IMPLEMENTATION PROCESS OF THE BRAND AND WAYFINDING PLAN.