Aberdeen Area Convention And Visitors Bureau

THE ABERDEEN AREA CONVENTION AND VISITORS BUREAU ACTS AS A PROMOTION AGENCY FOR THE CITY OF ABERDEEN, SD AS A VISITOR DESTINATION AND CENTER FOR CONVENTIONS AND RELATED ACTIVITIES.

THE ABERDEEN AREA CONVENTION & VISITORS BUREAU MARKETS THE CITY OF ABERDEEN TO VISITORS AT TRADE SHOWS, TRAVEL SHOWS, IN PRINT ADVERTISING, DIGITAL MARKETING, INTERNET WEB SITES (WWW.VISITABERDEENSD.COM AND WWW.HUNTFISHSD.COM), SOCIAL MEDIA, SPECIAL EVENTS AND CO-OP MARKETING WITH REGIONAL AND STATE TOURISM ORGANIZATIONS.THE ABERDEEN AREA CONVENTION & VISITORS BUREAU PROVIDES MANY SERVICES THAT NO OTHER ORGANIZATION IN ABERDEEN DOES. THE ABERDEEN AREA CVB BIDS ON CONVENTIONS, MEETINGS, EVENTS, AND SPORTING EVENTS AND PROVIDES FREE COMPLIMENTARY SERVICES TO THESE GROUPS INCLUDING, BUT NOT LIMITED TO, PERSONALIZED NAME BADGES, VISITOR WELCOME PACKETS, COUPONS, MAPS, WEATHER UPDATES, REGISTRATION STAFF ASSISTANCE, SITE LOCATION SELECTION, OFFICIAL CITY WELCOMES, HOSPITALITY BREAKS, EVENT SPONSORSHIP AND SPOUSE TOURS. IN ADDITION, THE ABERDEEN AREA CVB COORDINATES VOLUNTEERS FOR MANY EVENTS AND HOSTS THE HOSPITALITY ROOMS FOR THE SDHSAA STATE TOURNAMENT EVENTS. IN 2021, THE ABERDEEN AREA CVB COORDINATED OVER 78 VOLUNTEER HOURS WITH OUR CORE GROUP OF VOLUNTEERS FOR A TOTAL VALUE OF $2,226.12 (INDEPENDENT SECTOR REPORT).THE ABERDEEN AREA CONVENTION & VISITORS BUREAU OPERATES TWO VISITOR INFORMATION CENTERS, ONE IN OUR MAIN OFFICE AT 506 S MAIN ST, SUITE 1 AND ANOTHER ONE BEING AND INFORMATION KIOSK IN THE VISITOR CENTER AT STORYBOOK LAND. DUE TO THE COVID 19 PANDEMIC IN 2020 AND LIMITED SPACE OPTIONS IN THE ABERDEEN STORYBOOK LAND VISITOR CENTER, THE ABERDEEN AREA CONVENTION & VISITORS BUREAU SUSPENDED EMPLOYMENT OF THE FOUR SEASONAL STAFF AND 16 VOLUNTEER WORKERS. THE ABERDEEN AREA CONVENTION & VISITORS BUREAU DIRECT STAFF CONTINUES TO ORDER AND STOCK BOTH CENTERS WITH TOURISM LITERATURE WHILE ASSISTING VISITORS. WE ALSO PROVIDE THE SD STATE INFORMATION CENTERS WITH THOUSANDS OF THE OFFICIAL ABERDEEN VISITOR GUIDE WHICH WE DEVELOP EACH YEAR. THE OFFICIAL ABERDEEN VISITOR GUIDE IS ALSO MADE AVAILABLE TO OTHER ORGANIZATIONS AND BUSINESSES SUCH AS THE DOWNTOWN ASSOCIATION, CHAMBER, ADC, ABERDEEN REGIONAL AIRPORT, LIBRARY, CITY OFFICES, LODGING FACILITIES AND OTHER ABERDEEN BUSINESSES TO BE USED IN THEIR MARKETING AND RECRUITING EFFORTS.THE ABERDEEN AREA CONVENTION & VISITORS BUREAU IS THE ONLY ORGANIZATION THAT COORDINATES REQUESTS FOR INFORMATION ABOUT OUR CITY AND ATTRACTIONS. IN 2021 WE MAILED OR DISTRIBUTED 25,053 REQUESTS FOR INFORMATION FROM OUR AD PLACEMENTS, OUR WEBSITES, TRAVEL SHOW ATTENDANCE, SOCIAL MEDIA, DIGITAL MARKETING AND BY PHONE. THE ABERDEEN AREA CVB WILL CONTINUE TO TRACK OUR REQUESTS FOR INFORMATION BY LOCATION AND PROMOTION/AD TO DETERMINE EFFECTIVENESS AND RESPONSE RATE.THE ABERDEEN AREA CVB CURRENTLY MAINTAINS A DATABASE OF 776 CONVENTIONS/REUNIONS/GROUP TOURS. WE CONTINUE TO REVAMP THE DATABASE TO BE MORE EFFICIENT ON OUR END. THIS REPRESENTED SOME CLASSIFICATIONS AND NUMEROUS UPDATES TO MAKE THE PROCESS EASIER TO TRACK. WE CONTINUE TO CONTACT/UPDATE EACH OF THESE GROUPS IN 2021 DEPENDING UPON THEIR MEETING DATE. WE HAVE SET A GOAL TO RESEARCH AND BE MORE ACCOUNTABLE ON TRACKING THE ECONOMIC IMPACT OF EVENTS HELD IN ABERDEEN.THE ABERDEEN AREA CONVENTION & VISITORS BUREAU IS PROUD TO PLAY A ROLE IN THE ECONOMIC GROWTH, VITALITY, AND QUALITY OF LIFE IN ABERDEEN. WE WILL CONTINUE TO WORK HARD TO SHOWCASE ABERDEEN AS A GREAT PLACE TO VISIT, TO PLAY AND TO STAY.