Localogy Inc

Organization Overview

Localogy Inc, operating under the name Local Search Association, is located in Sterling Heights, MI. The organization was established in 2001. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Local Search Association employed 9 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Local Search Association is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2021, Local Search Association generated $3.0m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (13.0%) each year. All expenses for the organization totaled $3.5m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (8.6%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

INDUSTRY ASSOCIATION OF MEDIA COMPANIES, AGENCIES AND TECHNOLOGY PROVIDERS WHO HELP BUSINESSES MARKET TO LOCAL CONSUMERS.

Describe the Organization's Program Activity:

Part 3 - Line 4a

NATIONAL ORDER PROCESSING SYSTEMS - THE ASSOCIATION MANAGES RATES & DATA AND ELITE, TWO PROGRAMS THAT ARE CRITICAL TO THE DAY-TO-DAY FUNCTIONS OF THE INDUSTRY. RATES & DATA PROVIDES RATES AND ASSOCIATED INFORMATION ABOUT LOCALOGY'S PRODUCTS THAT ARE AVAILABLE IN ASSOCIATION MEMBER AND NON-MEMBER DIRECTORIES. THE RATES & DATA SYSTEM PROVIDES CERTIFIED MARKETING REPRESENTATIVES (CMRS), PUBLISHERS AND ADVERTISERS' EASY ACCESS TO ADVERTISING RATES, COVERAGE AND MAPS FOR APPROXIMATELY 5,000 DIRECTORIES. THE ELITE SYSTEM IS A COMPUTER SYSTEM USED FOR THE TRANSMISSION OF NATIONAL ADVERTISING ORDER DATA BETWEEN CMRS AND ASSOCIATION PUBLISHERS, MEMBERS AND NON-MEMBERS FOR PRINT OR INTERNET YELLOW PAGE DIRECTORIES. THE ASSOCIATION MAINTAINS THE ELITE SYSTEM THROUGH A CONTRACT WITH A THIRD PARTY PROVIDER. THE USER BASE IS CURRENTLY LOCATED IN THE US, CANADA, AND MEXICO. THE SYSTEM ALSO INCLUDES A DIRECTORY ONLINE COMPONENT, WHICH INCLUDES COPIES OF DIRECTORIES FOR USE BY CMRS. THE ASSOCIATION CONDUCTS TRAINING CLASSES AS REQUIRED TO PROVIDE EDUCATION ON INDUSTRY SYSTEMS, STANDARDS, RESEARCH, SELLING TECHNIQUES, AND CO-OP ADVERTISING.


RESEARCH - THE ASSOCIATION EMPOWERS MEMBERS WITH THE INSIGHTS THEY NEED TO SUCCEED AND THRIVE IN THE LOCAL MARKETPLACE. LOCALOGY PROVIDES QUANTITATIVE TRACKING STUDIES THAT MONITOR CLOUD-BASED SERVICE ADOPTION IN THE SMALL BUSINESS MARKETPLACE. AS BUSINESSES ADDRESS THE IMMEDIATE CHALLENGES OF TECHNOLOGY, GENERATIONAL TRENDS AND ECONCOMIC REALITIES, LOCALOGY IS MONITORING THE CURRENT AND FUTURE IMPACT ON THE LOCAL MARKETPLACE.


SALES DEVELOPMENT PROGRAM - LOCALOGY'S CO-OP PRODUCTS AND SERVICES BRINGS THOUSANDS OF CO-OP BRAND PROGRAMS INTO ONE, EASY-TO-USE WEB APPLICATION THAT FEATURES INFORMATION SUCH AS CO-OP CONTRACTS, ACCRUAL RATES, REIMBURSEMENT PERCENTAGES, MEDIA TYPE DESCRIPTIONS, PROMOTIONS, AD MATERIALS AND SO MUCH MORE. THE ONLINE DATABASE OFFERS THE FASTEST, EASIEST WAY TO CONNECT TO LOCAL ADVERTISERS WITH THE BIGGEST NAME-BRANDS IN CO-OP ADVERTISING. THE CO-OP SERVICES SIDE LEVERAGES ON YEARS OF CO-OP EXPERIENCE TO OFFER TRAINING AND CONSULTING SERVICES.


THE ANNUAL CONFERENCE IS OPEN TO ALL MEMBERS AND NON-MEMBERS. IT SUPPORTS THE BASIC GOALS OF THE ORGANIZATION BY PROVIDING EDUCATION, RESEARCH ANALYSIS, ENVIRONMENTAL INFORMATION, OPEN DIALOGUE AND ADDRESSES THE ISSUES FACING THE INDUSTRY ON A DAILY BASIS. THE CONFERENCE IS AN OPPORTUNITY FOR MEMBERS AND NON-MEMBERS TO INTRODUCE NEW PRODUCTS AND SERVICES FOR THE INDUSTRY.MEMBERSHIP DUES - LOCALOGY OFFERS A VARIETY OF MEMBERSHIP OPTIONS FOR BUSINESSES REPRESENTING THE LOCAL MARKETING AND MEDIA SPACE. CURRENT MEMBERS INCLUDE MEDIA PUBLISHERS, AGENCIES, TECHNOLOGY PROVIDERS AND BRANDS. LOCALOGY IS THE ONLY ASSOCIATION REPRESENTING ALL CORNERS OF THE LOCAL MARKETING SPACE ACROSS ALL MEDIA CHANNELS AND TECHNOLOGIES. MEMBERSHIP IS CLASSIFIED BY COMPANY TYPE (AGENCY, MEDIA, PARTNER, ETC.) AND INCLUDES MULTIPLE TIERS WITHIN EACH TYPE. DEPENDING ON MEMBERSHIP LEVEL, BENEFITS MAY INCLUDE EVENT PASSES, MEMBER PRICING AND DISCOUNTS, DATA AND RESEARCH, WEBINAR HOSTING, EXHIBITING OPPORTUNITIES AT EVENTS, BLOG CONTRIBUTION AND MUCH MORE. LOCALOGY ALSO OFFERS CONSULTING AND CO-OP ADVERTISING PRODUCTS AND SERVICES AT ADDITIONAL COSTS.


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Board, Officers & Key Employees

Name (title)Compensation
William Dinan
President
$344,815
Robert Zink
Chief Operating Officer
$196,213
Valerie Onyski
VP Co-Op Adv Services
$146,563
Sharon Sweeney
Chairperson
$0
Jessica Roberts
Secretary/treasurer
$0
Kelly Thomas Nojaim
Vice Chairperson
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Opentext
B2b Integration
$363,000
Jenkins Magnus Volk & Carroll Pc
Accounting & Consulting
$108,060
Thrive Analytics
Market Research & Analysis
$185,000
Artillry Intelligence Llc
Consultant/analyst
$125,937
Loews Hollywood Hotel
Conference Meeting Area Provider
$137,568
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $270,000
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$270,000
Total Program Service Revenue$2,718,831
Investment income $26,611
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $3,038,700

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