Wisconsin Dells Festivals Inc
- Assets
- $119.0k
- Revenue
- $436.0k
- Investments
- $0.0
- Employees
- 0
- Location
- Wisconsin Dells, WI
- Founding
- 09/1991
- Data as of
- 12/2022
- EIN
- 39-1701358
Organization Overview
Wisconsin Dells Festivals Inc is located in Wisconsin Dells, WI. The organization was established in 1991. According to its NTEE Classification (N52) the organization is classified as: Fairs, under the broad grouping of Recreation & Sports and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Wisconsin Dells Festivals Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2022, Wisconsin Dells Festivals Inc generated $436.0k in total revenue. This represents relatively stable growth, over the past 8 years the organization has increased revenue by an average of 3.8% each year. All expenses for the organization totaled $423.5k during the year ending 12/2022. While expenses have increased by 3.0% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
PROVIDE A FORUM FOR THE DEVELOPMENT, IMPLEMENTATION, MANAGEMENT AND PROMOTION OF SPECIAL EVENTS AND FESTIVALS FOR THE WISCONSIN DELLS AREA. PROMOTE THE COMMON BUSINESS INTERESTS OF THE PARTNERS OF THE WISCONSIN DELLS VISITOR & CONVENTION BUREAU, INC.
Describe the Organization's Program Activity:
Part 3 - Line 4a
AUTOMOTION IS AN ANNUAL CLASSIC CAR SHOW THAT USUALLY DRAWS NEARLY 50,000 PEOPLE TO THE AREA FOR THE TWO-DAY EVENT FEATURING A CAR CRUISE, CAR CORRAL, SWAP MEET, LIVE ENTERTAINMENT, AND FOOD/BEVERAGE CONCESSIONS. THE EVENT IS POSITIONED TO KICK OFF THE SUMMER SEASON IN WISCONSIN DELLS.NOTABLE ACHIEVEMENTS:- IN 2022, APPROXIMATELY 700 CARS WERE ON DISPLAY ON SATURDAY, 300 CARS WERE ON DISPLAY ON SUNDAY AND 200 SWAP BOOTHS WERE ON SITE.- NORMAL ATTENDANCE IS ESTIMATED UP TO 50,000 OVER THE COURSE OF THE WEEKEND.- INCREASED ECONOMIC IMPACT TO AREA AND BUSINESSES DUE TO EVENT ATTENDANCE.
DELLS ON TAP WEEKEND - WISCONSIN DELLS ON TAP AND DELLS CRAFT BEER WALK ARE ANNUAL EVENTS CELEBRATING BREWERS AND FALL IN WISCONSIN DELLS. BOTH BEER TASTING EVENTS GROW IN ATTENDANCE EVERY YEAR AND RESULT IN AN INCREASED ECONOMIC IMPACT TO THE AREA.NOTABLE ACHIEVEMENTS:- IN 2022, 2,023 DELLS ON TAP (SATURDAY) TICKETS WERE SOLD AND 530 CRAFT BEER WALK (FRIDAY NIGHT) TICKETS WERE SOLD.- IN 2022, APPROXIMATELY 79% OF VISITORS STAY OVERNIGHT AT LEAST ONE NIGHT OF THOSE STAYING OVERNIGHT, 50% STAY MULTIPLE NIGHTS.- THE EVENT HAS AN ECONOMIC IMPACT OF APPROXIMATELY $1.3 MILLION ACCORDING TO CHAMBERLAIN RESEARCH CONSULTANTS. - RESEARCH SHOWS MOST EVENT VISITORS PLAN MONTHS IN ADVANCE TO ATTEND FESTIVALS FOR THE ENTERTAINMENT VALUE AND MORE OFTEN WITH LARGER TRAVEL PARTIES.
DOWNTOWN DELLS EVENT MANAGEMENT - WISCONSIN DELLS FESTIVALS SUPPORTS THE CITY OF WISCONSIN DELLS AND DOWNTOWN DELLS BUSINESSES BY ASSISTING WITH COORDINATION AND MANAGEMENT OF A VARIETY OF DIFFERENT EVENTS LOCATED DOWNTOWN DELLS WITH THE INTENTION TO INCREASE VISITOR TRAFFIC DOWNTOWN AND IN THE WISCONSIN DELLS AREA. NOTABLE ACHIEVEMENTS:- SPRING WINE WALK 800 TICKETS SOLD- FALL WINE WALK 687 TICKETS SOLD- OTHER EVENTS LIKE, EGGSTRAVAGANZA, THIRSTY SHAMROCK RUN, THIRSTY SHAMROCK PUB CRAWL (116 TICKETS), FARMER'S MARKET (12-15 VENDORS PER WEEK), JULY 4TH ENTERTAINMENT, TRICK OR TREAT EVENT, HOLIDAY TREE OF LIGHTS, UGLY SWEATER PUB CRAWL (88 TICKETS) AND ELF ON THE SHELF ARE OTHER EXAMPLES OF EVENTS MANAGED BY WISCONSIN DELLS FESTIVALS, INC. THAT INCREASES VISITOR TRAFFIC IN DOWNTOWN WISCONSIN DELLS. - INCREASED ECONOMIC IMPACT TO THE AREA AND DOWNTOWN BUSINESSES DUE TO EVENT ATTENDANCE.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Jill Diehl Board Chair (thru 9/22)/president/ceo (start 9/22) | OfficerTrustee | 2 | $0 |
Dan Gavinski Secretary/treasurer | OfficerTrustee | 1 | $0 |
Thomas Diehl Director | Trustee | 1 | $0 |
Jesse Defosse Board Vice Chair | OfficerTrustee | 1 | $0 |
John Chastan Director | Trustee | 1 | $0 |
Bernadette Starzyk Director | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $214,725 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $214,725 |
| Total Program Service Revenue | $202,940 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $436,039 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $1,500 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $41,500 |
| Advertising and promotion | $51,693 |
| Office expenses | $1,920 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $37,092 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $13,772 |
| All other expenses | $52,820 |
| Total functional expenses | $423,543 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $93,669 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $2,462 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $22,900 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $119,031 |
| Accounts payable and accrued expenses | $4,257 |
| Grants payable | $0 |
| Deferred revenue | $6,663 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $10,920 |
| Net assets without donor restrictions | $108,111 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $119,031 |