The Parade Company
- Assets
- $3.3m
- Revenue
- $3.3m
- Investments
- $0.0
- Employees
- 0
- Location
- Detroit, MI
- Founding
- 10/1986
- Data as of
- 01/2022
- EIN
- 38-2684772
Organization Overview
The Parade Company is located in Detroit, MI. The organization was established in 1986. According to its NTEE Classification (N52) the organization is classified as: Fairs, under the broad grouping of Recreation & Sports and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Parade Company is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 01/2022, Parade Company generated $3.3m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (6.5%) each year. All expenses for the organization totaled $3.3m during the year ending 01/2022. As we would expect to see with falling revenues, expenses have declined by (6.2%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
TO UNITE AND BRING PEOPLE FROM ALL WALKS OF LIFE TOGETHER TO CELEBRATE THE TRADITION AND CREATE A MEMORY FOR THEIR LIFETIMES
Describe the Organization's Program Activity:
Part 3 - Line 4a
AMERICA'S THANKSGIVING PARADE BRINGS A SPARK OF MAGIC AND BRINGS PEOPLE FROM ALL WALKS OF LIFE TOGETHER TO ENJOY ONE OF DETROIT'S LARGEST AND FREE EVENTS WHERE, FOR ONE SPECIAL MOMENT, FAMILIES CAN BE ENTERTAINED, SHARE A TRADITION, AND CREATE A MEMORY. ALSO, FOR 2021, THE PARADE COMPANY LAUNCHED A FOOD DRIVE TO HELP THOSE IN NEED IN THE COMMUNITY DURING THIS EVENT.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Robert G Riney Chair | OfficerTrustee | 1 | $0 |
Daniel J Loepp Vice-Chair | OfficerTrustee | 1 | $0 |
Matthew J Howell Treasurer | OfficerTrustee | 1 | $0 |
Anthony T Michaels President And C.e.o. | Officer | 5 | $0 |
Jessica Kaminskas Chief Operating Officer | Officer | 5 | $0 |
Rod Alberts Director | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $1,145,994 |
| Related organizations | $0 |
| Government grants | $298,290 |
| All other contributions, gifts, grants, and similar amounts not included above | $2,359,679 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $3,803,963 |
| Total Program Service Revenue | $0 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $131,839 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | -$715,998 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | -$19,177 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $3,267,080 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $341,621 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $43,973 |
| Fees for services: Accounting | $0 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $151,900 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $4,331 |
| Advertising and promotion | $676,776 |
| Office expenses | $84,978 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $109,898 |
| Travel | $10,311 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $15,394 |
| Interest | $24,748 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $202,712 |
| Insurance | $110,544 |
| All other expenses | $36,591 |
| Total functional expenses | $3,261,112 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $0 |
| Savings and temporary cash investments | $563 |
| Pledges and grants receivable | $433,124 |
| Accounts receivable, net | $7,746 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $4,952 |
| Prepaid expenses and deferred charges | $72,570 |
| Net Land, buildings, and equipment | $2,790,238 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $3,309,193 |
| Accounts payable and accrued expenses | $127,318 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $422,799 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $550,117 |
| Net assets without donor restrictions | $2,164,020 |
| Net assets with donor restrictions | $595,056 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $3,309,193 |
Grants Recieved
Over the last fiscal year, we have identified 5 grants that The Parade Company has recieved totaling $70,100.
| Awarding Organization | Amount |
|---|---|
Oliver Dewey Marcks Foundation Grosse Pointe Farms, MI PURPOSE: GENERAL OPERATING SUPPORT | $25,000 |
David A Brandon Foundation Brentwood, TN PURPOSE: GENERAL SUPPORT | $20,000 |
Strum Allesee Family Foundation Birmingham, MI PURPOSE: PUBLIC GENERAL WELFARE | $10,000 |
Detroit Auto Dealers Association Charity Preview Troy, MI PURPOSE: GENERAL OPERATIONS | $8,100 |
Community Foundation For Southeast Michigan Detroit, MI PURPOSE: GENERAL OPERATIONS | $7,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
500 Festival Inc Indianapolis, IN | $6,763,861 | $5,772,745 |
The Parade Company Detroit, MI | $3,309,193 | $3,267,080 |
Lorain County Agricultural Society Wellington, OH | $4,929,165 | $4,841,309 |
Mercer County Fairgrounds Inc Celina, OH | $1,357,772 | $2,172,389 |
Monroe County Fair Association Monroe, MI | $6,321,386 | $2,036,000 |
Sheboygan County Fair Association Plymouth, WI | $2,297,030 | $1,962,294 |
Kenosha County Fair Association Inc Wilmot, WI | $2,247,686 | $1,814,776 |
Cleveland National Air Show Inc Cleveland, OH | $1,205,857 | $2,047,075 |
Marion County Agricultural Society Inc Marion, OH | $712,159 | $1,483,488 |
German Fest Milwaukee Inc Menomonee Falls, WI | $1,157,824 | $1,461,133 |
Walworth County Agricultural Society Elkhorn, WI | $2,948,383 | $904,049 |
Ohio Equine And Agricultural Association Inc Springfield, OH | $3,559,831 | $1,335,609 |