Mbca Inc

PROMOTES THE COMMON BUSINESS INTEREST AND IMPROVEMENT OF BUSINESS CONDITIONS OF MID-SIZE BANKS.

PUBLIC EDUCATION AND ENGAGEMENT - FOCUS ON EDUCATING THE PUBLIC ON THE VITAL ROLE OF MID-SIZE BANKS IN HELPING MAIN STREET BUSINESSES, ENTREPRENEURS AND THEIR FAMILIES GROW THE U.S. ECONOMY. THE COALITION PROMOTES AWARENESS OF THE CONSIDERABLE CONTRIBUTIONS AND SUPPORT MID-SIZE BANKS PROVIDE COMMUNITIES ACROSS THE U.S., AND THE BENEFITS THOSE COMMUNITIES DERIVE FROM THE ABILITY OF THESE BANKS TO FULLY COMPETE IN THE MARKETPLACE. THE COALITION IMPLEMENTS A COMMUNICATIONS PLAN THAT FILLS THE AMERICAN PUBLIC SPACE WITH THE COALITION'S EDUCATIONAL MESSAGE. THE COMMUNICATIONS PLAN BUILDS ON EARNED, NEW, AND PAID MEDIA, AND TARGETS LOCAL AND NATIONAL NEWS AND OPINION, NEW MEDIA OF INTEREST, BLOGS AND TEST MESSAGING, AND PAID ADVERTISING ON THE WEB, TELEVISION AND PRINT.

RESEARCH, POLICY AND REGULATORY ANALYSIS - THE COALITION PROVIDES OBJECTIVE, NON-PARTISAN RESEARCH AND POLICY ANALYSIS ON POLICY AND REGULATORY ISSUES AFFECTING MID-SIZE BANKS TO THE AMERICAN PUBLIC, INCLUDING POLICYMAKERS AND LEGISLATORS. THROUGH THIS RESEARCH AND POLICY ANALYSIS, THE COALITION SEEKS TO EMPOWER ITS MEMBER BANKS TO PARTICIPATE MORE EFFECTIVELY IN THE NATIONAL LEGISLATIVE AND REGULATORY DIALOGUE ON ISSUES MATERIALLY IMPACTING MID-SIZE BANKS' ABILITY TO SERVE THEIR CUSTOMERS AND CONTRIBUTE FAIRLY AND FULLY TO THE U.S. ECONOMY. THROUGH ITS WORK, THE COALITION ENCOURAGES GREATER CLARITY AND APPRECIATION FOR THE DISTINCTIVE NATURE, SCOPE, AND CONTRIBUTIONS OF MID-SIZE BANKS TO THE U.S. ECONOMY AND THE IMPORTANCE OF SUSTAINING THEM.