International City County Management Association

TO ADVANCE PROFESSIONAL LOCAL GOVERNMENT THROUGH LEADERSHIP, MANAGEMENT, INNOVATION, AND ETHICS.

SERVICES TO LOCAL GOVERNMENTS:- THE FEMA FUNDED PLANNING FOR ECONOMIC RECOVERY TRAINING PROGRAM WAS LAUNCHED FOR LOCALITIES AND SEVERAL ONLINE TRAININGS WERE HELD FOR LOCAL GOVERNMENT LEADERS, MANAGERS, STAFF, AND STAKEHOLDERS.- WITH SUPPORT FROM THE ROBERT WOOD JOHNSON FOUNDATION, WORKED WITH PARTNERS AT THE NYU GROSSMAN SCHOOL OF MEDICINE TO SUPPORT THE CITY HEALTH DASHBOARD, A FREE WEB-BASED RESOURCE TO PLACE CITY- AND NEIGHBORHOOD-LEVEL DATA INTO THE HANDS OF POLICYMAKERS AND THEIR PARTNERS. THE DASHBOARD FEATURES 35 MEASURES OF HEALTH ORGANIZED BY CLINICAL CARE, HEALTH BEHAVIORS, HEALTH OUTCOMES, PHYSICAL ENVIRONMENT, AND SOCIAL AND ECONOMIC FACTORS, REPRESENTING THE 500 LARGEST U.S. CITIES.- PRODUCED A 6-MODULE TRAINING PROGRAM FOR URBAN LOCAL BODY EXECUTIVES IN ODISHU, INDIA. THE TRAINING IS ICMA UNIVERSITY'S FIRST MAJOR GLOBAL PROGRAM. THE MODULES WERE: ETHICS, PERFORMANCE MANAGEMENT, ELECTED/EXECUTIVE RELATIONS, BUDGETING, COMMUNITY ENGAGEMENT, AND EQUITY IN WATER SANITATION AND HYGIENE SERVICES. THE PROJECT WAS A DELIVERABLE AS PART OF ICMA'S USAID FUNDED MISAL PROJECT.- ICMA'S LONG-RUNNING PARTNERSHIP WITH THE U.S. DEPARTMENT OF ENERGY CONTINUES AS A NEW $1.0 MILLION PROJECT SOLAR@SCALE WAS LAUNCHED IN LATE 2020. OUR MULTI-YEAR PROGRAM SOLSMART, IN PARTNERSHIP WITH DOE WAS EXTENDED THROUGH MAY 2022, RECEIVING AN ADDITIONAL $380,000 TO CARRY ON THE NATIONAL RECOGNITION PROGRAM FOR LOCAL GOVERNMENTS.- THE USAID-FUNDED PHILIPPINES SURGE PROJECT CONTINUES TO WORK WITH SECONDARY CITIES IN THE PHILIPPINES TO HELP THEM BECOME THRIVING AND RESILIENT GROWTH CENTERS. USAID AWARDED SURGE WITH $1.5 MILLION TO PREPARE FOR, MITIGATE, AND ADDRESS SECOND-ORDER ECONOMIC, SECURITY, STABILIZATION, AND GOVERNANCE IMPACTS OF COVID-19.- GIVEN TRAVEL RESTRICTIONS, ICMA DEVELOPED VIRTUAL PROGRAMMING TO ENGAGE WITH SELECTED YOUNG PROFESSIONALS FROM SOUTHEAST ASIA UNDER THE STATE-DEPARTMENT-FUNDED YSEALI FELLOWS PROGRAM. OVER 30 FELLOWS PARTICIPATED IN A 10-WEEK VIRTUAL PROGRAM. - IN BANGLADESH, ICMA HAS PARTNERED WITH LOCAL ORGANIZATIONS TO PROVIDE PROGRAMMING TO SUPPORT VULNERABLE YOUTH IN TWO PILOT COMMUNITIES IN DHAKA. NEARLY 60 YOUTHS BEEN ENGAGED IN THE PROGRAM. FOR MORE INFORMATION, PLEASE REFER TO ICMA'S FY 2021 ANNUAL REPORTS, WHICH CAN BE FOUND HERE: HTTPS://ICMA.ORG/ANNUAL-REPORTS.

PROFESSIONAL DEVELOPMENT: LEADERSHIP AND PROFESSIONAL DEVELOPMENT ARE KEY TO BUILDING CAPACITY IN OUR MEMBERS AND THOSE HOPING TO LEAD LOCAL GOVERNMENTS THROUGHOUT THE WORLD. AMONG SIGNIFICANT PROGRAM ACCOMPLISHMENTS ARE:- OFFERED PROFESSIONAL DEVELOPMENT OFFERINGS CATERED TO VARIOUS CAREER STAGES, FROM COACHING PROGRAMS TO LEADERSHIP AND MENTORSHIP PROGRAMS. - EMERGING LEADERS DEVELOPMENT PROGRAM WELCOMED 77 NEW PARTICIPANTS, INCLUDING 20 WHO WERE NOT ICMA MEMBERS UNTIL THEY REGISTERED FOR THE PROGRAM. - ICMA UNIVERSITY DELIVERED 8 WORKSHOPS AT THE VIRTUAL ANNUAL CONFERENCE. - ICMA UNIVERSITY ONLINE LEARNING DELIVERED 14 WEBINARS; 15 STRATEGIC PARTNER-SPONSORED WEBINARS; 20 FREE WEBINARS ON CRITICAL TOPICS SUCH AS COVID AND EQUITY; AND 53 JURISDICTIONS REGISTERED FOR ICMA UNIVERSITY'S WEBINAR SUBSCRIPTION. - DEVELOPED 6 PART "TRAIN THE TRAINER" PROGRAM AS PART OF THE MOVING INDIA TOWARDS SANITATION FOR ALL (MISAAL) PROGRAM; MODULES INCLUDED ETHICS, BUDGETING, EQUITY IN WASH SERVICES, PERFORMANCE MANAGEMENT, ELECTED/EXECUTIVE RELATIONS, AND COMMUNITY ENGAGEMENT. WE UNITED THE PROFESSION THROUGH NEW LEARNING OPPORTUNITIES.TO SERVE THE LEADERSHIP AND PROFESSIONAL DEVELOPMENT NEEDS OF THE LOCAL GOVERNMENT COMMUNITY DURING THE PANDEMIC, ICMA TRANSITIONED THE IN-PERSON 2020 ICMA ANNUAL CONFERENCE INTO ITS FIRST-EVER, 100% DIGITAL CONFERENCE. HELD SEPTEMBER 21-26, 2020 (WITH A BONUS DAY OF CONTENT ON NOVEMBER 13), UNITE: A DIGITAL EVENT INCLUDED A RECORD NUMBER OF EDUCATION SESSIONS (215), INCLUDING, FOR THE VERY FIRST TIME, EDUCATION SESSIONS CREATED SPECIFICALLY FOR A GLOBAL AUDIENCE.THE 2021 ICMA REGIONAL CONFERENCES BROUGHT MEMBERS AND NONMEMBERS TOGETHER FROM AROUND THE WORLD. IN ITS NEW VIRTUAL FORMAT, ATTENDEES DISCOVERED NEW LEADERSHIP SKILLS, STRATEGIES, AND INNOVATIVE SOLUTIONS TO HELP POWER THEIR ORGANIZATIONS AND STAFF MEMBERS TO DELIVER SUCCESS TO THEIR RESIDENTS DURING UNPRECEDENTED TIMES. IN ADDITION TO THE NEW VIRTUAL FORMAT, REGISTRANTS WERE ABLE TO PURCHASE A REGISTRATION TICKET FOR THEIR HOME REGION AND ATTEND ALL SIX REGIONAL OFFERINGS FOR A SINGLE REGISTRATION FEE.ICMA INTRODUCED THE SHELEADSGOV VIRTUAL FORUM, A UNIQUE PROFESSIONAL DEVELOPMENT OPPORTUNITY TO MAINTAIN PERSONAL AND PROFESSIONAL GOALS IN 2021. CREATED BY ICMA AND THE LEAGUE OF WOMEN IN GOVERNMENT, AND SPONSORED BY ICMA STRATEGIC PARTNER CIGNA, THE DAY WAS DESIGNED TO INSPIRE ALL LOCAL GOVERNMENT PROFESSIONALS TO STRENGTHEN THEIR RESILIENCY AMID THE CHANGING AND CHALLENGING PANDEMIC, SOCIAL JUSTICE CONCERNS, AND TIMES OF CIVIC UNREST.IN ADDITION, ICMA LAUNCHED THE INAUGURAL EQUITY SUMMIT, "MOVING THE NEEDLE: ADVANCING RACIAL EQUITY IN LOCAL GOVERNMENT," A VIRTUAL LEARNING EVENT AND A GATHERING OF DIVERSITY, EQUITY, AND INCLUSION OFFICERS (AND THOSE DOING THE WORK WITHOUT THE TITLE), AS WELL AS OTHER LOCAL GOVERNMENT PROFESSIONALS INTERESTED IN IDEAS AND INSTITUTIONS TO DEEPEN STRATEGIES, SHAPE ACTIONS, AND CREATE SOLUTIONS.

MEMBERSHIP:- ATTRACTING AND RETAINING MEMBERS REMAINS A CORE PRIORITY FOR ICMA. THE PANDEMIC PLACED A PAUSE ON RECRUITMENT CAMPAIGNS WITH AFFILIATE PARTNERS AT BEGINNING OF FY21. EFFORTS FOCUSED ON RECRUITING THE NON-MEMBER PARTICIPANTS WHO ATTENDED THE COVID-19 AND RACIAL EQUITY AND SOCIAL JUSTICE (RESJ) WEBINARS ALONG WITH THE ICMA VIRTUAL ANNUAL CONFERENCE. FORMAL JOINT RECRUITMENT CAMPAIGNS WITH AFFILIATE STATE ASSOCIATIONS RESUMED. WE CONDUCTED CAMPAIGNS IN FLORIDA, OHIO, COLORADO, AND IOWA. WE ARE STARTED WORK ON A MEMBERSHIP CAMPAIGN WITH LOCAL GOVERNMENT HISPANIC NETWORK (LGHN) AND THE CENTER FOR PUBLIC SAFETY EXCELLENCE PLANNED TO LAUNCH IN FALL 2021. IN ALL, WE ADDED 1930 NEW MEMBERS IN FY21 INCLUDING 372 NEW FULL MEMBERS, 252 DEPARTMENT DIRECTORS AFFILIATE MEMBERS, AND 347 ENTRY- TO MID-LEVEL AFFILIATE MEMBERS. - KEY TO OUR EFFORTS TO RETAIN NEW MEMBERS, THE ICMA WELCOME AMBASSADORS CONTINUE THEIR PERSONAL OUTREACH. TO CELEBRATE THE COMMITTEE'S 10-YEAR ANNIVERSARY, CURRENT AND FORMER WELCOME AMBASSADORS CONTRIBUTED CONTENT TO PM HIGHLIGHTING THE IMPORTANCE OF MAKING PEER CONNECTIONS, SHARING PERSONAL STORIES OF OUTREACH, AND ENCOURAGING MEMBERS TO SERVE ON A COMMITTEE. AMBASSADORS WILL CONTINUE SUBMITTING ARTICLES THROUGHOUT 2021.- THE NET RESULT OF RECRUITMENT EFFORTS OFFSET BY SIGNIFICANT REDUCTION IN RETENTION RATES PRODUCED A YEAR OF OVERALL MEMBERSHIP DECLINE. WE BEGAN THE YEAR WITH 13,006 MEMBERS AND ENDED WITH 12,024, A DECLINE OF 8%. - SUPPORTING MEMBERS DURING THE UNPRECEDENTED CHALLENGES OF MANAGING LOCAL GOVERNMENTS IN A PANDEMIC WAS A CRITICAL FOCUS OF OUR EFFORTS IN FY 2021. FOR THE 187 MANAGERS AND ASSISTANTS WHO WERE IN TRANSITION, WE EXPANDED THE CONTENT AND CONNECTION EVENTS TO A MONTHLY SCHEDULE USING ZOOM. MEMBERS OF THE MIT TASK FORCE CONTRIBUTED A SESSION "IT COULD HAPPEN TO YOU AND IT HAS HAPPENED TO YOUR COLLEAGUE" AT THE REGIONAL CONFERENCES. THE MIT TASK FORCE CONTINUES THEIR WORK TO DELIVER UPDATED CONTENT AND A FINAL REPORT WITH RECOMMENDATIONS BY SEPTEMBER. BECAUSE AFFILIATE MEMBERS ARE NOT ELIGIBLE FOR THE MIT PROGRAM SERVICES, WE CREATED AND LAUNCHED THE AFFILIATE MEMBER ASSISTANCE PROGRAM (AMAP) IN OCTOBER 2020. MODELED ON THE MIT PROGRAM, IT PROVIDES A DUES WAIVER AND BENEFITS FOR AFFILIATE MEMBERS WHO EXPERIENCE A JOB LOSS CAUSED BY ECONOMIC FORCES. FORTUNATELY, ONLY A HANDFUL OF MEMBERS SIGNED UP FOR THE PROGRAM. UNLIKE THE JOB LOSS EXPERIENCED BY THIS GROUP DURING THE RECESSION, THE CRISIS PRODUCED BY THE PANDEMIC HAS NOT RESULTED IN WIDESPREAD JOB LOSS. LASTLY, THE SENIOR ADVISORS WERE INVALUABLE AS THEY PROVIDED ONGOING SUPPORT TO FIRST TIME ADMINISTRATORS, MEMBERS IN TRANSITION, AND PROFESSIONALS SEEKING ADVICE. BASED IN 29 STATES, THE 114 ADVISORS ARE AVAILABLE TO 88% OF THE MEMBERS IN SERVICE. PRELIMINARY RESEARCH WAS STARTED TO OFFER AN EXECUTIVE ASSISTANCE PROGRAM FOR MANAGERS TO PROVIDE ADDITIONAL MENTAL HEALTH SUPPORT. THIS IS FUNDED IN THE FY22 BUDGET. - ICMA'S COACHING PROGRAM EXPANDED TO OFFER 243 COACHES TO MEMBERS VIA OUR COACHCONNECT PLATFORM. ABOUT 500 MEMBERS REACHED OUT TO COACHES TO SCHEDULE A SESSION. AS OF JUNE 2021, THERE HAVE BEEN A TOTAL OF 248 COACHING SESSIONS COMPLETED. INDIVIDUAL COACHING WAS SUPPLEMENTED WITH THE 6 COMPLIMENTARY COACHING WEBINARS OFFERED BY PRACTITIONERS ON A VARIETY OF TOPICS SELECTED IN COLLABORATION WITH OUR COACHING PARTNERS. - EFFORTS TO ASSIST INDIVIDUALS TO ENTER THE PROFESSION AT ALL LEVELS AND CAREER STAGES WERE ROBUST. ICMA EXPANDED ITS NUMBER OF STUDENT CHAPTERS FROM 112 TO 130 CHAPTERS. IN MAY, ICMA AWARDED 65 GRADUATE STUDENTS THE LOCAL GOVERNMENT EARLY CAREER SERVICE CERTIFICATE, RECOGNIZING GRADUATING STUDENTS IN GOOD ACADEMIC STANDING WHO HAVE COMPLETED OR ARE IN THE PROCESS OF COMPLETING A MAJOR SERVICE PROJECT FOR A LOCAL GOVERNMENT ORGANIZATION. THE LOCAL GOVERNMENT MANAGEMENT FELLOWSHIP ATTRACTED 111 APPLICANTS LOOKING FOR THEIR FIRST PROFESSIONAL POSITION IN LOCAL GOVERNMENT. IN A COMPETITIVE FIELD, ONLY 56 WERE SELECTED AS FINALIST. AS OF JUNE 2021, WE HAVE 27 NEW AND RETURNING HOSTS SIGNED UP TO HOST 35 FELLOWS. THE SECOND VETERANS LOCAL GOVERNMENT MANAGEMENT COHORT FOR THE YEAR ENDED WITH 7 OUT OF 21 FELLOWS BEING HIRED INTO A LOCAL GOVERNMENT POSITION. THE NEXT COHORT WILL LAUNCH IN SEPTEMBER WITH AN ADDITIONAL 22 FELLOWS PARTICIPATING. SINCE ITS INCEPTION, THE PROGRAM HAS SERVED 149 TRANSITIONING VETERANS EXPLORING LOCAL GOVERNMENT AS AN ENCORE CAREER. - ETHICS OFFERINGS WERE TAILORED TO ADDRESS THE UNIQUE ISSUES PRESENTED IN FY21. NAVIGATING COMPLEX AND POLARIZING ISSUES REMAINS A SIGNIFICANT CONCERN FOR MEMBERS. THE SESSION "POLITICAL NEUTRALITY IN A PARTISAN WORLD" WAS OFFERED AT UNITE WITH A COMPANION PIECE IN THE APRIL PM "BEING POLITICALLY NEUTRAL IN A PARTISAN WORLD". A SESSION FOR THE EQUITY SUMMIT FOCUSED ON THE PROFESSION'S COMMITMENT TO ADVANCING RACIAL EQUITY. STAFF PROVIDED FEE-BASED TRAINING TO THE WORKFORCE FOR THE CITY OF PORT ST. LUCIE, FLORIDA, CONDUCTED ZOOM SESSIONS FOR OUR WISCONSIN AND ILLINOIS STATE ASSOCIATIONS, AND DID FOURTEEN BRIEFINGS FOR STATE ASSOCIATION EXECUTIVE BOARDS ON THEIR ROLE IN THE ETHICS REVIEW PROCESS. THE COMMITTEE ON PROFESSIONAL CONDUCT REVIEWED 34 ETHICS COMPLAINTS THAT RESULTED IN 20 MEMBERS BEING SANCTIONED FOR CONDUCT THAT VIOLATED THE CODE. STAFF RESPONDED TO OVER 200 REQUESTS TO PROVIDE CONFIDENTIAL ETHICS ADVICE. - NOMINATIONS FOR 2021 LOCAL GOVERNMENT EXCELLENCE AWARDS OPENED IN JANUARY, AND DESPITE THE MANY COVID RELATED CHALLENGES ENDURED BY LOCAL GOVERNMENTS ACROSS THE GLOBE, WE RECEIVED AN EXTRAORDINARY RESPONSE WITH 150 NOMINATIONS. - IN FEBRUARY 2021, ICMA AND CIVICPRIDE ENTERED INTO A NEW AFFILIATION AGREEMENT AND ARE WORKING TOGETHER TO IMPLEMENT A WORKPLAN. FOLLOWING APPROVAL BY THE BOARD AT ITS DECEMBER 2020 MEETING, ICMA HAS INITIATED DISCUSSIONS REGARDING AN AFFILIATION AGREEMENT WITH I-NAPA.- ON INTERNATIONAL WOMEN'S DAY (MARCH 8), ICMA AND THE LEAGUE OF WOMEN IN GOVERNMENT HOSTED THE SHELEADSGOV VIRTUAL FORUM ON MAINTAINING MOMENTUM: ACHIEVING SUCCESS THROUGH RESILIENCY WHERE MORE THAN 450 WOMEN AND MEN ATTENDED THE DAY OF INSPIRATION FILLED WITH THOUGHT-PROVOKING AND MOTIVATIONAL SPEAKERS AND PANELISTS. RELAUNCHED ICMA'S SHELEADSGOV SITE AS THE PRINCIPAL NETWORK AND RESOURCE FOR WOMEN IN LOCAL GOVERNMENT AND UPGRADED WLG CHAPTER SITES TO PROVIDE ENHANCED INFORMATION AND RESOURCE SHARING.- THE INAUGURAL ICMA EQUITY SUMMIT, MOVING THE NEEDLE: ADVANCING RACIAL EQUITY IN LOCAL GOVERNMENT WAS HELD VIRTUALLY ON JUNE 10-11, 2021. ATTENDEES PARTICIPATED AND ENGAGED IN CONVERSATIONS DURING THE TWO-DAY EVENT THAT PROVIDED DEEP DIVES ON EVERYTHING EQUITY FROM ACCOUNTABILITY TO ZIP CODES. PARTICIPANTS WERE EXPOSED TO TOOLS, IDEAS, AND INSTITUTIONS TO DEEPEN STRATEGIES, SHAPE ACTIONS, AND CREATE SOLUTIONS. ATTRACTED OVER 550 PARTICIPANTS FROM 39 U.S. STATES AND CANADA, INCLUDING 462 PAID REGISTRANTS: 238 PAID NONMEMBER REGISTRANTS; AND 92 COMPLIMENTARY ATTENDEES. 275 UNIQUE ORGANIZATIONS WERE REPRESENTED, INCLUDING 230 UNIQUE LOCAL GOVERNMENTS. PARTICIPANTS INCLUDED CHIEF LOCAL ADMINISTRATORS (30%), EQUITY OFFICERS OR THOSE WITH SIMILAR RESPONSIBILITIES (20%), DEPARTMENT HEADS/DIRECTORS AND DEPUTIES (20%) AND A RANGE OF OTHER LOCAL GOVERNMENT AFFILIATIONS OR CONNECTIONS. GENERATED 50 APPLICATIONS FOR ICMA'S NEXT CHIEF EQUITY OFFICER COHORT. - ICMA, IN PARTNERSHIP WITH THE KETTERING FOUNDATION, CREATED THE INSTITUTE ON RACE, EQUITY, AND INCLUSION, TO ASSIST SENIOR LEADERS IN ACQUIRING THE SKILLS NEEDED TO ADVANCE PROGRESS IN THEIR COMMUNITIES.- ICMA ENGAGED WITH EFFORTS IN THE FOLLOWING LOCATIONS BY PROVIDING FUNDING AND/OR TECHNICAL ASSISTANCE TO ADVANCE PROFESSIONAL MANAGEMENT AND THE COUNCIL-MANAGER FORM OF GOVERNMENT: HARRIS COUNTY, TEXAS; BRIDGEWATER, MA; ELKINS, WV; BALTIMORE, MD; DEER PARK, OH; EAGLE LAKE, TX; GLOUCESTER, RI; SACRAMENTO, CA; SARATOGA SPRINGS, NY; AND SAN JOSE, CA.

RESEARCH AND POLICY: ICMA CONTINUES TO BE SECOND ONLY TO THE FEDERAL GOVERNMENT IN THE COLLECTION AND ANALYSIS OF LOCAL GOVERNMENT RESEARCH. THE FOLLOWING PROJECTS HAVE BEEN COMPLETED OR STARTED DURING THE FY21 FISCAL YEAR: - PRODUCED ARTICLES, BLOGS, RESEARCH CONTENT, WEBINARS, ANNUAL CONFERENCE SESSIONS, AND OTHER TOOLS TO SUPPORT LOCAL GOVERNMENT LEADERS IN THEIR EFFORTS TO LEAD AND MANAGE THEIR COMMUNITIES DURING THE PANDEMIC.- FOLLOWING A YEAR OF RESEARCH AND OUTREACH FUNDED BY ARTPLACE AMERICA AND SUPPORTED BY CIVIC ARTS AND AN ADVISORY TEAM OF ICMA MEMBERS AND OTHER PRACTITIONERS, ICMA RELEASED PROBLEM SOLVING THROUGH ARTS AND CULTURAL STRATEGIES, A NEW GUIDE TO CREATIVE PLACEMAKING FOR LOCAL GOVERNMENT MANAGERS. THIS RESOURCE DEMONSTRATES HOW LEVERAGING THE ARTS, CULTURE, AND COMMUNITY ENGAGED STRATEGIES CAN LEAD TO INNOVATIVE, CREATIVE, AND MORE EQUITABLE SOLUTIONS TO CHALLENGES FACING COMMUNITIES.- WORKED WITH COLLEAGUES IN THE BIG 7 ORGANIZATIONS ON LEGISLATIVE AND JUDICIAL ISSUES INCLUDING THE AMERICAN RESCUE PLAN ACT (ARPA) AND DEVELOPED A RESOURCE PAGE FOR MEMBERS ON ARPA AS WELL AS DEVELOPED ADDITIONAL WEBINARS, CONVERSATIONS, AND CONTENT FOR MEMBERS ON THE TOPIC. OUR WEBINAR ON THE AMERICAN RESCUE PLAN ATTRACTED MORE THAN 900 ATTENDEES.- CONDUCTED A NATIONAL SURVEY ON LOCAL GOVERNMENT MANAGEMENT AND THE IMPACTS OF THE ONGOING PANDEMIC.- WITH SUPPORT FROM THE IBM CENTER FOR THE BUSINESS OF GOVERNMENT, ICMA PUBLISHED A CHAPTER IN THEIR COMPILATION COVID-19 AND ITS IMPACT: SEVEN ESSAYS ON REFRAMING GOVERNMENT MANAGEMENT AND OPERATIONS.- CONDUCTED A NATIONAL SURVEY ON THE WAYS IN WHICH SERVICE DELIVERY MODELS MAY BE CHANGING AS A RESULT OF THE PANDEMIC, INCLUDING LOCAL GOVERNMENT INTEREST IN OUTSOURCING, SHARED SERVICES, AND OTHER ALTERNATIVE STRATEGIES.- CONTINUED WORKING ON A NEW PROJECT ON THE PIONEERING FIRST AFRICAN AMERICAN CITY AND COUNTY MANAGERS THAT WERE HIRED IN THE LATE 1960S AND EARLY 1970S.- RELEASED GOVERNING FOR EQUITY, AUTHORED BY ICMA RESEARCH FELLOW BENOY JACOB, PH.D. THIS REPORT EXAMINES HOW AMERICAN LOCAL GOVERNMENTS ARE ACTIVELY ADDRESSING SOCIAL AND RACIAL INEQUITY IN THEIR COMMUNITIES. IN PARTICULAR, IT CONSIDERS THE CHALLENGES AND OPPORTUNITIES FACED BY PUBLIC ADMINISTRATORS WHEN ADOPTING AN EQUITY LENS IN THEIR DAY-TO-DAY OPERATIONS.- RELEASED REVITALIZING FIRST SUBURBS: A MANAGER'S MANUAL, AUTHORED BY ICMA RESEARCH FELLOW TOM CARROLL, CM. THIS REPORT INTRODUCES THE CHALLENGES FACED BY FIRST SUBURBS, PROVIDES TOOLS TO ASSESS THE STATE OF A COMMUNITY, AND OFFERS STRATEGIES FOR LOCAL GOVERNMENT MANAGERS TO ADDRESS THESE CHALLENGES IN THEIR OWN COMMUNITY.- IN COLLABORATION WITH THE CENTER FOR PUBLIC SAFETY EXCELLENCE, PUBLISHED A WHITE PAPER ON 21ST CENTURY FIRE AND EMERGENCY SERVICES, WHICH OUTLINES EIGHT EMERGING ISSUES THAT WILL IMPACT LOCAL GOVERNMENT AND THE FIRE AND EMERGENCY SERVICES OVER THE NEXT SEVERAL DECADES. - PUBLISHED AN EIGHTH EDITION OF LOCAL GOVERNMENT REVIEW, A RESEARCH-BASED SUPPLEMENT TO PM MAGAZINE. OUTREACHTO ACHIEVE OUR GOALS OF ENSURING FUTURE-READY LEADERS AND POSITIONING ICMA AS THOUGHT LEADERS, WE CONTINUED TO FOCUS ON CREATING MORE ENGAGING CONTENT TO ATTRACT MEMBERS AND THEIR STAFF AND EXPAND OUR OUTREACH ON PRIORITY TOPIC AREAS. EXAMPLES INCLUDE:- PUBLISHED 50 ISSUES OF LEADERSHIP MATTERS, WITH OPEN RATES OF 26% FOR THE MEMBER EDITION AND 9% FOR THE NONMEMBER EDITION AND AVERAGE CLICK-THROUGH RATES OF 34% FOR THE MEMBER EDITION AND 11.8% FOR THE NONMEMBER EDITION. TOTAL NUMBER OF SUBSCRIBERS IS 24,660.- PUBLISHED 12 ISSUES OF THE PM MAGAZINE MONTHLY E-NEWSLETTER WITH OVER 8,500 SUBSCRIBERS, WITH AN OPEN RATE OF 24% AND A CLICK-THROUGH RATE OF 12%.- HAD 500 MEDIA PLACEMENTS, IN WHICH ICMA WAS EITHER THE MAIN FOCUS OF THE ARTICLE OR HAD A QUOTE OR MENTION RESULTING IN 1.12 BILLION IMPRESSIONS. - THE ICMA WEBSITE HAD OVER 5.8 MILLION PAGEVIEWS AND 1M VISITORS, WITH 31% VIA MOBILE/TABLET.- SOCIAL MEDIA AUDIENCE GREW TO 82,976 WITH 66,800 ENGAGEMENTS AND 91,199 REFERRALS TO ICMA.ORG.- ICMA'S MEDIA OUTREACH EFFORTS HAVE RESULTED IN SUCCESSFUL COVERAGE, INCLUDING COMMENTARY FROM ICMA ON PANDEMIC RELIEF AND THE RECOVERY OF OUR COMMUNITIES, COMMENTARY IN THE PORTLAND PRESS HERALD FROM MARC OTT ON THE TOPIC OF SOCIAL JUSTICE, AND THE TOPIC OF COUNCIL-MANAGER FORM OF GOVERNMENT. - THE ICMA BLOG RECEIVED 199,103 PAGE VIEWS. BLOG POSTS FOCUSED ON THE FOLLOWING CORE CONTENT PRIORITY AREAS: CRISIS MANAGEMENT, ETHICS, INNOVATION, MANAGEMENT, AND LEADERSHIP, WHILE ALSO DISTRIBUTING CONTENT AROUND THE CORONAVIRUS PANDEMIC AND 10 OTHER IDENTIFIED PRIORITY TOPICS.- THE ICMA CONNECT COMMUNITY HAD 20,766 TOTAL LOGINS, 1,543 TOTAL DISCUSSION POSTS, AND 361 NEW THREADS.