National Hispanic Landscape Alliance Inc

Organization Overview

National Hispanic Landscape Alliance Inc is located in Miami, FL. The organization was established in 2011. According to its NTEE Classification (A23) the organization is classified as: Cultural & Ethnic Awareness, under the broad grouping of Arts, Culture & Humanities and related organizations. National Hispanic Landscape Alliance Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2020, National Hispanic Landscape Alliance Inc generated $111.7k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (19.5%) each year. All expenses for the organization totaled $137.8k during the year ending 12/2020. As we would expect to see with falling revenues, expenses have declined by (13.7%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2020

Describe the Organization's Mission:

Part 3 - Line 1

THE NHLA WORKS TO INCREASE THE PROFESSIONALISM AND BUSINESS SUCCESS OF HISPANICS IN THE LANDSCAPE INDUSTRY.

Describe the Organization's Program Activity:

Part 3 - Line 4a

THE NATIONAL HISPANIC LANDSCAPE ALLIANCE, INC.(NHLA) WORKS TO INCREASE THE PROFESSIONALISM AND BUSINESS SUCCESS OF HISPANICS IN THE LANDSCAPE INDUSTRY BY (1) DEVELOPING AND PROVIDING A BETTER UNDERSTANDING OF HISPANICS IN THE LANDSCAPE INDUSTRY TO ORGANIZATIONS IN THE LANDSCAPE INDUSTRY AND HISPANIC SERVING ORGANIZATIONS, (2) DRAWING HISPANICS IN GREATER NUMBERS INTO THE BROADER COMMUNITY OF LANDSCAPE INDUSTRY LEADERS, (3) FACILITATING GREATER PROFESSIONALISM AND TRANSFERRABLE BUSINESS SUCCESS AMONG HISPANICS IN THE LANDSCAPE INDUSTRY, AND (4) PROVIDING HISPANICS IN THE LANDSCAPE INDUSTRY AN EFFECTIVE VOICE IN ADVOCATING FOR INDUSTRY INTERESTS. DURING THE FIRST QUARTER OF 2020, THE NHLA PRODUCED AND DISTRIBUTED BI-MONTHLY E-NEWSLETTERS TO MORE THAN 3,000 READERS AND MAINTAINED AN ACTIVE SOCIAL MEDIA PRESENCE WITH A REACH OF AN ESTIMATED 20,000 USERS. EDUCATIONAL PROGRAMS OFFERED INCLUDED TRAIN THE TRAINER EN ESPANOL, A THREE-DAY IMMERSION EXPERIENCE WHICH WAS ATTENDED BY 38 CREW LEADERS AND OTHER MANAGERS. TRAIN THE TRAINER EN ESPANOL EMPOWERS ATTENDEES WITH A RANGE OF TRAINING TECHNIQUES AND SKILLS FOR SUCCESSFULLY CONDUCTING ACTIVE LEARNING SESSIONS. THESE TRAINING OFFERINGS IN SPANISH WERE TRANSFORMATIVE EXPERIENCES FOR MANY OF THE HISPANIC ATTENDEES WHOM HAD NEVER HAD THE OPPORTUNITY TO PARTICIPATE IN EDUCATIONAL PROGRAMS OFFERED IN SPANISH AND HAD PREVIOUSLY ACQUIRE KNOWLEDGE THROUGH PARTIALLY UNDERSTOOD TRAININGS OFFERED IN ENGLISH AND BY OBSERVING PEERS.


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Board, Officers & Key Employees

Name (title)Compensation
Timothy Martinez
Director
$0
Marisol Medrano Mejia
President
$0
Domenic Chiarella
Treasurer
$0
Ivan Giraldo
Secretary
$0
Josh Denison
Director
$0
Raul Berrios
Director
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Cruz Fox Llc
Management
$186,420
Balsera Communications Inc
Media Relations
$120,000
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$0
Total Program Service Revenue$111,700
Investment income $2
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $111,702

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