Direct Selling Education Foundation
- Assets
- $11.4m
- Revenue
- $1.5m
- Investments
- $0.0
- Employees
- 5
- Location
- Washington, DC
- Founding
- 12/1973
- Data as of
- 12/2021
- EIN
- 23-7335899
Organization Overview
Direct Selling Education Foundation is located in Washington, DC. The organization was established in 1973. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Direct Selling Education Foundation employed 5 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Direct Selling Education Foundation is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2021, Direct Selling Education Foundation generated $1.5m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 7.0% each year. All expenses for the organization totaled $1.3m during the year ending 12/2021. You can explore the organizations financials more deeply in the financial statements section below.
Since 2014, Direct Selling Education Foundation has awarded 25 individual grants totaling $365,458. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
ENGAGES AND EDUCATES THE PUBLIC ON THE WAYS DIRECT SELLING EMPOWERS INDIVIDUALS, SUPPORTS COMMUNITIES AND STRENGTHENS ECONOMIES WORLDWIDE.
Describe the Organization's Program Activity:
Part 3 - Line 4a
EDUCATION INITIATIVE: DSEF PARTNERS WITH MEMBERS OF THE ACADEMIC COMMUNITY TO SUPPORT RESEARCH AND EDUCATION PROGRAMS THAT EXPAND THE KNOWLEDGE AND UNDERSTANDING OF THE FUNDAMENTAL PRINCIPLES OF DIRECT SELLING. DSEF WORKS WITH PROFESSORS IN A VARIETY OF DISCIPLINES INCLUDING ENTREPRENEURSHIP, MARKETING, ETHICS, CONSUMER STUDIES, BUSINESS AND ECONOMICS TO COMMISSION ACADEMIC RESEARCH, CASE STUDIES AND WHITE PAPERS AND TO SPONSOR DIRECT SELLING EDUCATION PROGRAMS ON UNIVERSITY CAMPUSES ACROSS THE COUNTRY. THESE EFFORTS PROVIDE STUDENTS, PROFESSORS AND THE PUBLIC WITH INSIGHTS INTO THE DIRECT SELLING CHANNEL AND ITS LATEST TRENDS AND INNOVATIONS, OFFER SOLUTIONS FOR BETTER BUSINESS MANAGEMENT AND HELP EDUCATE THE NEXT GENERATION OF ENTREPRENEURS AND INDUSTRY LEADERS ABOUT OPPORTUNITIES IN THE SPACE.
FELLOWS: DSEF FELLOWS ARE GIVEN A TWO-YEAR OPPORTUNITY TO WORK WITH THE FOUNDATION AND INDUSTRY EXECUTIVES TO GAIN DEEPER INSIGHTS INTO THIS CHANNEL OF DISTRIBUTION, BOTH AS A GO-TO-MARKET BUSINESS STRATEGY AND PATHWAY TO MICRO-ENTREPRENEURSHIP. MORE SPECIFICALLY, FELLOWS ARE CURRENTLY MADE UP OF UNIVERSITY AND COMMUNITY COLLEGE PROFESSORS WITH SPECIALTIES THAT TYPICALLY FALL WITHIN THE AREAS OF BUSINESS, MANAGEMENT, MARKETING, ENTREPRENEURSHIP, ETHICS, CONSUMER STUDIES AND OTHER RELATED FIELDS.
COMMUNICATIONS: EDUCATE THE PUBLIC ABOUT HOW DIRECT SELLING EMPOWERS INDIVIDUALS, SUPPORTS COMMUNITIES AND STRENGTHENS ECONOMIES WORLDWIDE. OUR PROGRAMS HELP BUILD A BROADER UNDERSTANDING OF DIRECT SELLING'S CHANNEL OF DISTRIBUTION, WIDE VARIETY OF PRODUCTS, AND ENTREPRENEURSHIP OPPORTUNITY.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Gary Huggins Executive Director | Officer | 37.5 | $244,120 |
Kimberly Harris Bliton Sr Dir,, Academic Initiatives | 37.5 | $149,170 | |
Nancy J Laichas Chief Marketing Officer | Officer | 37.5 | $141,766 |
Tamara A Ingram Program Manager | 37.5 | $119,011 | |
Jeffrey Reigle Chairman | OfficerTrustee | 1 | $0 |
Angela Chrysler Immediate Past Chairman | OfficerTrustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $137,290 |
| All other contributions, gifts, grants, and similar amounts not included above | $598,432 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $735,722 |
| Total Program Service Revenue | $0 |
| Investment income | $196,630 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $612,188 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,544,540 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $12,500 |
| Grants and other assistance to domestic individuals. | $5,000 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $470,125 |
| Compensation of current officers, directors, key employees. | $56,930 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $292,208 |
| Pension plan accruals and contributions | $16,753 |
| Other employee benefits | $30,355 |
| Payroll taxes | $52,452 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $11,767 |
| Fees for services: Accounting | $71,338 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $42,933 |
| Fees for services: Other | $36,000 |
| Advertising and promotion | $0 |
| Office expenses | $102,410 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $115,018 |
| Travel | $15,912 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $8,102 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $1,487 |
| Insurance | $7,079 |
| All other expenses | $325 |
| Total functional expenses | $1,308,017 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $254,868 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $2,873 |
| Accounts receivable, net | $20,271 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $38,222 |
| Net Land, buildings, and equipment | $3,166 |
| Investments—publicly traded securities | $11,108,661 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $11,428,061 |
| Accounts payable and accrued expenses | $60,640 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $137,290 |
| Other liabilities | $167,848 |
| Total liabilities | $365,778 |
| Net assets without donor restrictions | $57,468 |
| Net assets with donor restrictions | $11,004,815 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $11,428,061 |
Grants Awarded
Over the last fiscal year, Direct Selling Education Foundation has awarded $30,636 in support to 2 organizations.
| Grant Recipient | Amount |
|---|---|
Greensboro, NC PURPOSE: Develop course content that advances the direct selling industry | $19,636 |
Decatur, IL PURPOSE: USASBE Sponsorship | $11,000 |
Grants Recieved
Over the last fiscal year, we have identified 2 grants that Direct Selling Education Foundation has recieved totaling $38,020.
| Awarding Organization | Amount |
|---|---|
Network For Good Inc Washington, DC PURPOSE: UNRESTRICTED | $28,020 |
Primerica Foundation Inc Duluth, GA PURPOSE: ACADEMIC SUPPORT AND WORKFORCE DEVELOPMENT (HISPANIC) | $10,000 |
Endowment Analysis
| Beg. Balance | $12,159,243 |
| Earnings | $1,219,964 |
| Other Expense | $418,123 |
| Ending Balance | $12,961,084 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Amt-The Association For Manufacturing Technology Mclean, VA | $46,538,427 | $7,983,774 |
Personal Care Products Council Washington, DC | $26,566,920 | $19,071,135 |
American Hotel & Lodging Association Directory Corporation Washington, DC | $39,158,961 | $23,973,024 |
Responsible Business Alliance Inc Alexandria, VA | $17,217,182 | $20,384,843 |
Asis International Inc Alexandria, VA | $27,323,586 | $13,144,142 |
National Institute For Automotive Service Exellence Leesburg, VA | $25,163,895 | $18,755,834 |
International Masonry Institute Bowie, MD | $25,662,049 | $19,254,775 |
Association For Financial Professionals Inc Bethesda, MD | $30,134,135 | $15,069,162 |
Portland Cement Association Alexandria, VA | $21,852,055 | $18,216,465 |
American College Of Radiology Association Reston, VA | $28,168,186 | $16,951,008 |
Plastics Industry Association Inc Washington, DC | $19,265,703 | $12,261,158 |
Aerospace Industries Association Of America Inc Arlington, VA | $34,239,387 | $18,520,879 |