Mobile Giving Foundation Inc

THE MISSION OF THE FOUNDATION IS TO ENABLE THE MOBILE CHANNEL FOR CHARITABLE GIVING IN SUPPORT OF GOOD CAUSES BY USING THE CONVENIENCE, SECURITY AND UBIQUITY OF TEXT MESSAGING AND OTHER WIRELESS NETWORK BASED BILLING SYSTEMS. NONPROFIT ORGANIZATIONS WILL FIND MOBILE TO BE AN EFFECTIVE CHANNEL FOR NEW DONOR ACQUISITION, FUND RAISING AND DONOR INTERACTION. DONORS WILL FIND THE USE OF MOBILE TO BE CONVENIENT, IMMEDIATE, PRIVATE AND SECURE. MERGING PHILANTHROPY WITH THE POWER OF THE MOBILE MEDIUM SERVES THE BROADER OBJECTIVE OF EXPANDING THE POOL OF CONTRIBUTORS TO INCLUDE THOSE WHO MIGHT ONLY BE ABLE TO AFFORD TO MAKE A SMALL GIFT THROUGH A 5 OR 10 CHARGE COLLECTED THROUGH THEIR WIRELESS BILL. DONORS CAN IMMEDIATELY RESPOND TO A MOBILE CALL TO ACTION WHETHER IT IS DELIVERED AT POINT OF SALE, ON TELEVISION, VIA PRINT, ETC. 100% OF EACH DONATION IS REMITTED DIRECTLY FROM THE WIRELESS OPERATORS TO THE MGF, WHICH IN TURN GIVES 100% TO THE QUALIFIED CHARITY RECOMMENDED BY THE DONOR.

THE MOBILE GIVING FOUNDATION'S (MGF) CORE OPERATION IS TO QUICKLY RAISE FUNDS USING AN ELECTRONIC DAF MODEL TO ENABLE MGF, AND INDIRECTLY, ITS DONORS, TO REACT IN REAL TIME TO ADDRESS CRITICAL CHARITABLE NEEDS BY OFFERING DONORS A MECHANISM BY WHICH THEY CAN ELECTRONICALLY MAKE A CONTRIBUTION TO MGF USING THEIR CELL PHONES AND RECOMMEND TO MGF THE NAME OF A PRE-VETTED CHARITY, UNDER AGREEMENT WITH THE MGF, THAT THE DONOR WOULD LIKE TO SUPPORT. BY "USING THEIR CELL PHONES," WE MEAN DONORS USE SMS TEXT MESSAGING TO RESPOND TO A GIVING CALL-TO-ACTION AND TO MAKE A CHARITABLE DONATION BILLED THROUGH THE DONOR'S WIRELESS PHONE BILL. BY "PRE-VETTED CHARITY," WE CREATE A ROSTER OF IRS-RECOGNIZED TAX-EXEMPT CHARITIES THAT MEET ADDITIONAL STANDARDS OF TRUST AND ACCOUNTABILITY. AS PART OF THE PROCESS OF MAKING THE CONTRIBUTION TO MGF, THE DONOR IS PRESENTED WITH THE FOLLOWING MESSAGE: "THANK YOU FOR CONTRIBUTING TO A MOBILE GIVING FOUNDATION CAMPAIGN. YOUR DONATION IS TO THE MOBILE GIVING FOUNDATION (MGF), A 501C(3) PUBLIC CHARITY, WHICH RE-GRANTS YOUR DONATION TO THE CHARITY(IES) YOU DESIGNATED THROUGH YOUR TEXT MESSAGE DONATION. YOUR DONATION WILL APPEAR AS MOBILE GIVING FOUNDATION ON YOUR WIRELESS STATEMENT. PER OUR AGREEMENT WITH ALL ORGANIZATIONS, AND IN ACCORDANCE WITH THE INTERNAL REVENUE SERVICE, THE MGF HAS THE EXCLUSIVE LEGAL CONTROL OVER ALL DONATION AMOUNTS. IF AN ORGANIZATION FAILS TO COMPLY WITH THE MGF STANDARDS FOR PARTICIPATION, THE MGF RESERVES THE RIGHT TO DISSEMINATE DONATION AMOUNTS TO A COMPLEMENTARY ORGANIZATION." A DONOR'S MOBILE PHONE CONTRIBUTION IS TRACKED ON MGF'S RECORDS BY REFERENCE TO THE DONOR, WITH THE DONOR BEING ADVISED THAT THEIR CONTRIBUTION IS TO MGF. THE MGF ISSUES A TAX DONATION RECEIPT TO THE DONOR ITEMIZED BY THE INDIVIDUAL CHARITABLE GRANT RECIPIENT. MGF SIMPLY USES MODERN ELECTRONIC/MOBILE COMMUNICATIONS TO RADICALLY SHORTEN THE LENGTH OF TIME TO SOLICIT AND PROCESS DONOR CONTRIBUTIONS RESULTING IN A DAF OPERATION THAT IS MORE COST-EFFICIENT AND TIMELY THAN HISTORIC DAF MODELS.