Bristol Bay Regional Seafood Development Association

TO MAXIMIZE THE VALUE OF THE BRISTOL BAY FISHERY FOR THE BENEFIT OF ITS MEMBERS BY FOCUSING ON THE ECONOMIC WELLBEING OF BBRSDA MEMBERS, SUPPORTING A SUSTAINABLE BRISTOL BAY COMMERCIAL FISHERY, AND PROVIDING THE HIGHEST QUALITY WILD SALMON PRODUCTS.

MARKETING: TO CONDUCT MARKETING AND PROMOTION. FROM 1/1/21 TO 1/31/21, BBRSDA SUPPORTED PROJECTS THAT PROMOTED CONSUMER AWARENESS OF BRISTOL BAY SOCKEYE SALMON IN THE MARKETPLACE AND SUPPORTED BRANDED MARKETING EFFORTS. DATA DEMONSTRATING THESE EFFORTS ARE:-BOARD FUNDED 12 MARKETING PROJECTS IN FY21 TOTALING $930,042 (INCLUDING PROGRAM SUPPORT EXPENSES). THESE PROJECTS FUNDED EFFORTS TO EXPAND BBSS BRAND REACH, PROMOTE BBSS IN THE DOMESTIC RETAIL & FOODSERVICE MARKETS AND STRATEGIZING EXPANDING OUR GLOBAL PRESENCE.-EXECUTED MARKETING PARTNERSHIPS WITH 13 RETAILERS.-ORGANIZED AND FACILITATED IN-STORE BBSS PROMOTIONS AT 3,296 RETAIL LOCATIONS THROUGH: DISTRIBUTION OF BBSS BRANDED ASSETS INCLUDING: RECIPE CARDS, POSTERS, APRONS, CASE CLINGS, ICE SPEARS, INFORMATIONAL CARDS, AND BRANDED APRONS; DEVELOPMENT OF CO-BRANDED PR ASSETS; AND SOCIAL MEDIA SUPPORT.-ATTENDED 3 TRADE SHOWS: BOSTON SEAFOOD SHOW, PME, GSE-ATTENDED ASMI'S ANNUAL ALL-HANDS (INDUSTRY) MEETING-SPONSORED/PARTICIPATED IN 2 MARKETING EVENTS: ALASKA SYMPHONY OF SEAFOODS AND SEAFOOD 101-ADDED DIGITAL ASSETS TO ONLINE MEDIA LIBRARY-SUPPORTED A CONSUMER FACING WEBSITE, AS WELL AS A BBSS FACEBOOK AND INSTAGRAM PAGES-COMMISSIONED SOCKEYE MARKET REPORTS AND PRESENTATIONS AT MEMBER MEETINGS-CREATION OF NEW VIDEO AND PHOTOGRAPHY ASSETS HIGHLIGHTING THE FISHERY AND PRODUCT ATTRIBUTES OF BRISTOL BAY SOCKEYE SALMON. -THE MARKETING COMMITTEE MET 10 TIMES IN SUPPORT OF THE MARKETING PROGRAM.-OVER 300 CONTRACTS ARE SUBSCRIBED TO OUR QUARTERLY NEWSLETTERS-FOUR PRESS RELEASES HIT THE WIRE: SALMON COOKING GUIDE, FRESH BRISTOL BAY SOCKEYE, BRISTOL BAY SOCKEYE SALMON WEEK IN DC, AND BRISTOL BAY CHOICE AT SYMPHONY OF SEAFOOD

SUSTAINABILITY: TO HELP ENSURE THE BIOLOGICAL SUSTAINABILITY OF THE BRISTOL BAY SALMON FISHERY, BBRSDA UNDERTOOK THE FOLLOWING SUSTAINABILITY EFFORTS FROM 1/1/21 TO 12/31/21:-BBRSDA MEMBERS AND ITS BOARD CONSIDER THE PROPOSED PEBBLE MINE AN EXISTENTIAL THREAT TO THE BRISTOL BAY SALMON FISHERY. THE ORGANIZATION FUNDED SEVERAL EFFORTS PERTAINING TO THE PEBBLE MINE FOCUSED ON EXPANDING INFORMATION ABOUT POTENTIAL PROJECT IMPACTS AND SEEKING MAXIMUM ENVIRONMENTAL PROTECTIONS FOR SALMON HABITAT IN BRISTOL BAY, INCLUDING: --LEGAL REPRESENTATION IN A LAWSUIT CHALLENGING THE ENVIRONMENTAL PROTECTION AGENCY'S WITHDRAWAL OF ITS PROPOSED DETERMINATION TO PROVIDE SAFEGUARDS FOR BRISTOL BAY SALMON HABITAT, --LEGAL RESEARCH AND CONSULTING INVOLVING THE PROPOSED MINE PROJECT, --STAKEHOLDER OUTREACH AND COMMUNICATION SUPPORT, AND --FUNDING FOR A HYDROLOGICAL MODEL OF THE NUSHAGAK WATERSHED THAT THE BROADER COMMUNITY CAN USE TO EVALUATE THE EFFECTS OF CLIMATE CHANGE, LAND USE MODIFICATIONS, MINERAL DEVELOPMENT, HYDROPOWER DEVELOPMENT, OR OTHER STRESSORS TO THIS CRITICAL ECOSYSTEM. -THE BOARD COMMITTED $49,448 TO THE BRISTOL BAY FISHING COLLABORATIVE, A GROUP THAT ASSISTS THE ALASKA DEPT OF FISH & GAME TO CONDUCT SALMON ASSESSMENT PROJECTS AND OTHER SCIENTIFIC RESEARCH IN BRISTOL BAY, INCLUDING THE FIRST YEAR OF ON-BOARD GENETICS ANALYSIS. FISHERY MANAGEMENT WAS ALSO SUPPORTED BY PROVIDING $81,257 FOR EXPANDED OPERATIONS IN THE PORT MOLLER TEST FISHERY. THESE PROJECTS RESULTED IN BETTER INFORMATION ABOUT THE SALMON RUN TIMING AND DESTINATION, AS WELL AS PROVIDING SUPPORT FOR FISHERY MANAGEMENT AND RESOURCE SUSTAINABILITY. -BOARD APPROVED FUNDING IN THE AMOUNT OF $446,205 FOR THE SUSTAINABILITY PROGRAM IN FY21. -THE SUSTAINABILITY COMMITTEE MET 4 TIMES IN SUPPORT OF THE SUSTAINABILITY PROGRAM.

OUTREACH & ORGANIZATION: TO FOSTER INVOLVEMENT WITH OUR MEMBERS, MAINTAIN ORGANIZATIONAL STRUCTURE, IMPROVE FISHERY SAFETY, AND SUPPORT OTHER PROGRAMS; THE BBRSDA UNDERTOOK THE FOLLOWING EFFORTS FROM 1/1/21 TO 12/31/21:-IN THE CONTINUATION OF THE COVID-19 PANDEMIC, BBRSDA'S COVID OUTREACH EFFORTS WERE FOCUSED ON MAKING MEMBERS AWARE OF ASSISTANCE PROGRAMS THEY MAY BE ELIGIBLE FOR.-EXECUTED AN ELECTION FOR THREE OPEN BOARD SEATS. -TOOK ON THE WEB STORE AND FULFILMENT OF AN ONLINE STORE TO SELL BRISTOL BAY SOCKEYE SALMON MERCHANDISE TO MEMBERS AND OTHERS AT (OR ROUGHLY AT) COST, IN EFFORT TO EXPAND THE PRESENCE OF OUR BRAND. -SPONSORED THE "BRISTOL BAY FISHERIES REPORT" ON THE LOCAL RADIO STATION IN DILLINGHAM (KDLG), AS WELL AS PSA'S ANNOUNCING BARGE TRAFFIC TO ENHANCE FISHERMEN SAFETY. -HELD A PHOTO CONTEST FOR BRISTOL BAY FISHERMEN TO SUPPORT MARKETING EFFORTS AND GATHER MARKETING CONTENT. -HOSTED WEBINARS WITH TAX SPECIALISTS TO INFORM MEMBERS ABOUT RELEVANT TAX INFORMATION. -OFFERED CREW MEMBER TRAINING BEFORE THE 2021 FISHING SEASON.-PUBLISHED MARKET INFORMATION TO THE BBRSDA WEBSITE FOR MEMBERS. -PUBLISHED 11 ELECTRONIC NEWSLETTERS AND DISTRIBUTED TO MEMBERS. -SURVEYED MEMBERSHIP ABOUT WHAT WERE THE BIGGEST PRIORITIES FOR THE FLEET. -THE PUBLIC RELATIONS & OUTREACH COMMITTEE MET 4 TIMES IN SUPPORT OF THE PR & OUTREACH PROGRAM. -BOARD APPROVED $540,161 IN FUNDING FOR ORGANIZATION AND OUTREACH IN FY21 AND $314,762 WAS ACTUALLY EXPENDED.

QUALITY: TO IMPROVE QUALITY BY BUILDING THE CAPACITY AND DESIRE IN THE FLEET TO CHILL FISH AT THE POINT OF HARVEST AND ADOPT BEST HANDLING PRACTICES THE BBRSDA UNDERTOOK THE FOLLOWING EFFORTS FROM 1/1/21 TO 12/31/21:-THE BOARD REVIEWED AND APPROVED FUNDING FOR 11 QUALITY PROJECTS AND RELATED EXPENSES IN FY21 TOTALING $253,865, INCLUDING PROJECTS TO FURTHER ICE PRODUCTION AND IMPROVE ICE DELIVERY AND INCREASE AWARENESS OF BEST HANDLING PRACTICES SUCH AS: --ADDITIONAL ICE PRODUCTION IN TWO DISTRICTS, --IMPROVED ICE DELIVERY IN INSULATED BAGS AND TOTES, --IMPROVED ICE DELIVERY BY ICE SHUTTLE VESSEL IN ONE DISTRICT, --QUALITY AWARENESS INFORMATION SHARED WITH THE FLEET, --FISH QUALITY MONITORING AT THE POINT OF DELIVERY USING A NEW TECHNOLOGY, AND --ANALYSIS OF FISH QUALITY, CHILLING PERFORMANCE AND PRODUCT FORMS.-THE ACTUAL TOTAL PAYMENTS MADE FOR THE 11 QUALITY PROJECTS WAS $246,110. -THE QUALITY COMMITTEE MET 4 TIMES IN SUPPORT OF THE QUALITY PROGRAM.